Veteran Digital Marketer
But I get up again, You’re never gonna keep me down. I get knocked down, But I get up again, You’re never gonna keep me down. I get knocked down, But I get up again, You’re never gonna keep me down. I get knocked down, But I get up again, You’re never gonna keep me … Read more
If you had millions of pounds, whether you won it, earned it, made it through wise investments, or even inherited it, what would you do with it? 1. Breathe The first thing I’d do is breathe a huge sigh of relief. The cost of living crisis hasn’t just hit the low earners but the middle … Read more
Almost exactly a week ago I was going into the operating theatre at Frimley Park Hospital. It wasn’t planned, it just had to happen that way. You see, the Saturday night prior, I was about to go out for the evening, as I do, my only luxury every week; spending £10 down the pub. Except … Read more
Being in the digital industry, everything from design, through PPC and SEO, to web development is of interest to our agency. YAt this time of year, one of the subjects that’s always timely and relevant is the colour system company Pantone’s “Colour of the Year”. This is an annual event (obviously) that selects a colour … Read more
Working for the digital agency Clever Marketing, just over the border in Surrey, I conduct the day-to-day SEO for the company and its clients. And one thing that has been challenging us recently as been the increasing prevalence of AI Overviews in Google’s Search Engine Results Pages (SERPs). These AI Overviews are increasingly showing up … Read more
My approach to AI as a digital marketer has been a cautious one. When ChatGPT 3.5 quite literally burst onto the scene in November 2022, it really was a game changer. My initial interest in the company behind it started when I remember seeing Dominic Cummings wearing his OpenAI t-shirt as far back as 2020. … Read more
Yesterday’s headlines were rife with claims that Prime Minister Sir Keir Starmer said that people with shares do not count as “working people”. If that’s what he meant then that is absolute rubbish. Apparently people with assets are “not working people”. The types of asset owners mentioned in the press were landlords and share owners. … Read more
When I started investing in stocks and shares just over 3 years ago I didn’t make much in my first calendar year – just 57p. Then in 2022 I stepped up a little bit and earned a princely £14.39 By 2022 I realised that if I worked hard, made money for other people but didn’t … Read more
I recently heard a criticism of someone for being “reactive” in their digital marketing role. Tonight I want to stand up for them and offer my wholehearted support because I am 100% behind them being reactive in their role. What is Being Reactive? There are a couple of definitions of the adjective reactive: showing a … Read more
A few years ago I saw a clip of American Navy Seal Admiral William McRaven saying “make your bed” as part of an address to an audience at the University of Texas in 2014. You can watch the particular snippet here, but the gist of the “make your bed” part of his speech was: You … Read more