The Big AdWords ShakeUp

February 25, 2016 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, SEO.

There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up • Read More »

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Doom – My Recollections of a World-changing Computer Game

December 27, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: games.

Back in 1994 I’d been out of the computing loop for a few years. I’d cut my teeth on the Sinclair ZX81, graduated to Acorn’s BBC Model B and worked on Archimedes at college for my Computing Science A level. Then I lost contact with computers for the best part of 5 long years.

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And Now the AMP Project

October 8, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, news, SEO, tech.

As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G. Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile • Read More »

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The Car Insurance Merry-go-round

June 24, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: random.

Over the years I’ve been with a number of car insurance companies, usually opting for the one that will give me the best deal. Initially I used to do that through an insurance broker but then shopped around, went direct or used comparison websites. It’s been a mixed bag…

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And Now the Small Business Signatories

April 27, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: business, politics.

With less than two weeks to go until the election we now have a letter from 5,000 small businesses pledging their allegiance to one party and it’s the blue party again. Furthermore, that letter is once again published in The Telegraph where, this morning, the newspaper’s website calls it a “boost for David Cameron”…

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Look Out, It’s Mobilegeddon!

April 21, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: design, Internet, marketing, SEO.

When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake up call to every webmaster • Read More »

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These 100 Big Business Signatories

March 31, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: business, politics.

Having been out of the professional business and journalism loop for the last year, the item in the news today that caught my ear was that The Conservatives wheeled out their 100 business leaders as signatories backing another parliament of blue bosses. It seems that, in retaliation, The Labour Party said that “zero hours contracts” • Read More »

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