[NOTE: John Browett is no longer the CEO of Dixons Group. As of January 2012 it has been reported that he has joined, of all places, Apple!]
Dear Mr Browett,
Last year I was looking for a new laptop after my previous notebook, purchased from PC World, had a catastrophic hard drive failure after just 2 years. I decided to go for a much higher spec than the “dead” machine and browsed my local PC World store in Farnborough for a suitable replacement.
Of all the models on display in the store, the majority were pretty average consumer models but I spotted a well-specced Hewlett Packard, noted the model number and walked away to do my homework.
After careful research and consideration I decided to purchase an HP DV7-3110ea from PC World online. It had all the spec I needed (17″ screen, 4GB RAM, fast quadcore i7 processor etc) and I found a discounted model online, saving me a not unreasonable amount of money.
My laptop turned up at my workplace one day, flimsily strapped to a piece of cardboard by a sheet of plastic in a box otherwise devoid of any padding or packing. I was disappointed at the poor packaging but grateful and lucky that there had been no damage in transit.
For nearly a year I enjoyed the power of this new laptop until the warranty reminder came through. The “3″ key had stopped working and there seemed to be a problem with the power pack, so I decided to take advantage of the warranty before it expired.
I returned the laptop to my local branch of PC World on 23 June 2011 and left it for the courier to pick up and deliver to KnowHow so that they could repair my notebook. 10 days was an extremely long time to wait for such simple repair work (about an hour to replace a keyboard) but I decided to have these repairs done under the warranty.
When the notebook was returned to PC World Farnborough in early July, the staff informed me that the screen now had a scratch across it that they couldn’t shift, despite all their attempts. Absolutely livid that it had already taken 10 days and that my notebook had come back with more damage, the store staff very kindly said they’d do everything to rectify the problem. I was fuming but what options did I have? I really needed my laptop back in full working order but PC World/KnowHow had to fix the damage that had happened whilst it was in their possession.
The laptop sat in the store for a day or two before being sent off for yet another 10 days away! Whilst I was deeply disappointed with the “service” I’d received I felt there was no alternative but to have to wait a total of 3 weeks to repair a “3″ key and fix the power issue and now the scratched screen.
When the laptop returned to Farnborough for a second time, around the 15th July, I was hugely relieved that my laptop was (hopefully) fully functioning again and back in my possession, despite being without it for 3 weeks! I could now catch up with my work and my life. I returned to my workplace and plugged it in. Everything seemed to function correctly. I was happy.
An hour after plugging in the laptop I went to use it and was given a warning message that there wasn’t enough battery life left to execute the task I was attempting. I checked the power input and there was no charging indicator light on. I unplugged then plugged in the power pack. Still no light.
Absolutely fuming at this I instantly called KnowHow to express my utter fury at the piss poor service. I was told to write a letter detailing the issues of my complaint and that I would have to arrange to send the laptop away again!
I said I’d consider my response.
Since the HP laptop first went away on the 23rd June I started to fall behind in all my employer’s work and my personal work, I fell behind on keeping an eye on my accounts (with my accounting software being installed on my HP laptop). I’d even purchased a replacement HDD for the defunct Compaq laptop in order to try and compensate for the downtime. Whilst helpful, the backup laptop hasn’t been able to deliver the performance nor spec I need in order to catch up with my workload.
The HP DV7-3110ea went home and was plugged back in. The power was intermittent and the issue seemed to now be from the power input port itself, which was OK before the laptop went away for repair. Had the AC in port disconnected from the motherboard when it went in to Knowhow? How did they miss this? Was the laptop checked or inspected to be in full working order before it was returned to me?
The laptop, a portable device that I took everywhere with me, now sits on a desktop in the spare room of my house. I dare not move it in case the power fails completely because I try and squeeze work out of it when I am at home. I cannot use it at work. The email client on my spare Compaq mysteriously crashed and lost 2 months of emails and now won’t connect to the internet at home. I’m trying desperately to catch up with my workload and I have to juggle this between my workplace and my HP DV7-3110ea which is stuck at home. That’s why, two months after getting the DV7-3110ea back, I’m still so behind and so stressed out that I haven’t been able to write a letter of complaint about “KnowHow” and the utterly appalling failure of PC World/Dixons to give me any swift or satisfactory level of customer service.
So, as you can see, it’s been a torrid time. Nearly 3 months after first handing my laptop back for repair it still isn’t fixed. I can’t move it. I’m stuck catching up with my personal work at home and stuck in a particular room. My backup laptop is almost useless as I don’t have the time nor money to fix it so that it can connect to the internet again so I am unable to use any of my laptops remotely.
Consider this then as my complaint – I am still behind in my work and my life, being behind with my accounts cost me bank charges after going overdrawn and I had to spend time fighting to have the extortionate charges dropped. I am still stressed out, absolutely furious with KnowHow/ PC World/ Dixons Group and stuck with a half broken laptop that I don’t know when it will be fixed and how long I can go without again. It’s inconvenient, the customer service has been shoddy and the processes in place at the aforementioned organisations are in serious need of a shakeup. I’ve used PC World since buying my first PC in 1997 an, despite having had previous experiences of incompetent staff and sloppy procedures, have continued to use PC World.
I am now considering whether I should ever spend any money with PC World again but, with this lengthy complaint now in your hands, would like to know what PC World/ KnowHow/ Dixons Retail are going to do next to ensure that this epic failure comes to a satisfactory conclusion, not just for me, here, now, but for all current and future customers of your business. I’ve posted my thoughts and experiences in my blog about how awful the “service” has been with this particular laptop but I am equally happy to shout about any efforts to genuinely and actively improve the service to myself and others and to find a solution to this issue.
All I want now, as a paying customer, is for a happy outcome for this episode. I hope you can make it so.
Kindest Regards
Paul
Paul Mackenzie Ross
This is the 3rd installment of this catalogue of epic failure by KnowHow/ PC World/ Dixons Retail. For previous episodes see 1:
You Never Know How Much You Appreciate Your Tech Until It’s Gone and 2: The PC World Update.
Sent to:

28 users commented in " An Open Letter to the CEO of Dixons/ PC World/ KnowHow "
Follow-up comment rss or Leave a TrackbackThat’s definitely unfortunate. I think first lesson is don’t ever buy HP. I’ve never had good experience with them myself or heard any good from anyone else.
I think PC World should simply send you a new laptop with an official apology letter (much like you had to write a – useless – complaint letter).
I think you could be right, Nima, I’m very seriously considering going Mac next year. My wife has been an Apple fan for many years and swears by them so I think I’m going to just have to bite the bullet and get a 17″ Mac Book Pro even though the cost is at least twice what I was prepared to pay for a 486.
How about yourself, Nima, what are you using or what would you recommend?
As for PC World, they’ve already fired back an email saying somebody will be in touch within 72 hours – I really can’t afford to allow this laptop to go away again for any length of time. I moved all my work to an old Dell laptop that wasn’t up to the job and then to that 2-year old Compaq which also failed, so this will be third time lucky! These people are going to have to work some serious magic to fix this and keep me happy, although my expectations are pretty low I must admit.
A sincere letter of apology and a fully loaded 17″ Mac Book Pro might help to appease me but I won’t hold my breath…
Im having a similar problem with know how. I sent my ps3 away to get fixed and it arrived back over 2 weeks later. With the same problem still occuring. I dont even belive they opened the machine to see what was wrong with it. (also it came back with white specs on the startup bottons.?)
I dont know if i have the right to request a new one however i have seen many similar complaints from costumers and do not want to wait another couple weeks in order to solve this fault which i belive is realtively easy to fix .
What do you think i should do? Im off all next week and was really looking forward to relaxing after just finishing some stressful exams.
I’m actually slowly switching to Linux now. Just buy a solid used PC and put Ubuntu on it. You can even have dual boot to use windows every now and then.
Having bought an I-Pad for my husband, which speedily indicated a known fault, and having experienced PC World’s apology for service and (apparently famous c.f. Wikipedia)attemts to wriggle out of their responsibilities under the Sale of Goods Act, I am determined never to have anything to do with this firm or their associates again.
Sorry to hear that, Helen; after 5 months of zero resolution I’m not surprised at anything from this shower. And they *still* didn’t call me within the 72 hours they promised.
[...] Saga Continues Posted in December 14th, 2011 by Paul Mackenzie Ross in business, tech Remember my open letter to PC World back in September? Well they promised to call within 72 hours and I heard [...]
I was sorry to read about your nightmare laptop.
I too have had mega problems with Hewlett-Packard with a CLJ1600 printer. My emails to Nick Wilson (their CEO) at nick.wilson@hp.com have been ignored, as have the voicemail messages I have left for his PA (Caroline) to ring me back.
According to a recent newspaper article I read, even if your laptop was out of warranty, The Sale of Goods Act 1979 gives Consumers protection for up to 6 years after purchase, regardless of store or manufacturer warranties. The Act says that when a product is bought it must be of satisfactory quality, fit for purpose and meet its description. Your laptop and my printer do not qualify on any of these bases. Under these circumstances we are both entitled to a no cost repair or a replacement which does not appear to be forthcoming. They may well be succeeding in stonewalling and fobbing us off but I will never buy Hewlett Packard again.
I would just like to say a very big thank you for publishing details of your problems. It doesn’t resolve your nightmare laptop and my printer from hell problems, but hopefully other people will be warned of our experiences before they make a Hewlett-Packard purchase.
Hi Maria,
Thank you so much for your fantastic response. I’m so sorry to hear that you’re also experiencing tech and customer service problems with a big company, namely your hassles with HP and their CLJ1600 printer.
The encouraging thing is that it looks like you’ve got the same attitude as myself with regards to addressing a polite email to the CEO of the offending party; I tried this approach once before when I ordered a Canon digital SLR and lenses from Pixmania back in 2006. My past experience with Pixmania was excellent but this time the camera, ordered in good time to arrive for a photo assignment, still hadn’t turned up. Disgusted that I’d waited over a week for a product that was due within just 2 days, I complained to Pixmania’s customer service team who said that, if I was unhappy with their service, that I should simply reject the delivery of the package.
Lo and behold, the camera finally arrived at my home well after I’d been expecting it and days after the event for which it had been purchased had been over. I refused to sign for the package and that was the last I heard of the matter.
Some months later I was checking my annual financial figures and I realised that I hadn’t been reimbursed for the camera and lenses. A few emails later and I’d reached an impasse: It had been “so long” since the incident that the courier company were refusing to provide details of the failed delivery and the seller, Pixmania, were dragging their heels in providing a refund.
Exasperated at this reluctance to provide a swift and satisfactory service, I turned to the Internet to find the email address of Pixmania’s CEO at the time – Just by cc’ing him in the previously long-drawn-out email complaint process had a “magical” affect – Within 24 hours of the deed being done I had the money returned to me. From what I recall, there was little in compensation apart from, IIRC, a voucher to receive a discount if I stayed loyal to my offenders!
The ironic thing, Maria, is that Pixmania are now owned by… Yep, Dixons Retail!
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If only more of us took this approach to demanding our rights then we’d have a much fairer system. Better still would be a more open and transparent methodology of consumer protection.
Thank you also for mentioning the Sale of Goods Act, Maria, a friend had also raised this point in a conversation. Readers would be wise to check out Faulty goods? You’ve still got rights when the guarantee runs out If this were more common knowledge then I’m sure companies wouldn’t get away with shafting consumers like they seem to be doing.
It’s also funny how I was told, in no uncertain terms, about what I was “entitled too” – KnowHow are so fixated on simply prividing a “solution” to this issue that any ancillary niceties go by the wayside. The latest update is that I’ve been without my laptop for a total of 27 days whilst it’s been away with Knowhow, another 6 months or so whilst it’s been functioning substandardly, and a further 14 days since the last “fix” which was yet another failure by Knowhow.
I too hope that our experience will be a warning for others, Maria – I’ve already received a direct message on twitter from a guy who said, thanks to the story of my problems with PC World, had refused to spend any money with them and, at a greater cost to himself, had gone elsewhere! How’s that for a small victory?
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Keep at it, Maria, we’ll get there in the end
Hi Guys
For all those who have had problems with PC World/Curry’s/Dixon’s.
1. Contact Customer services although they will more likely just fob you off.
2. Always contact the Chief Executive.
3. Leave feedback against the store or company – plenty of online forums and message boards to leave your views.
4. Contact BBC Watchdog programme and any other consumer programmes – the more complaints the more likely a story will be done and millions of viewers watching.
5. DO NOT recommend them to your friends or family.
This company often comes bottom in ‘Which’ reviews
Hit them where it hurts
Nice one, Timsey, and for people who need to contact the CEO of Dixons, PC World and KnowHow (the same group, the same CEO) his name is John Browett and his email address is john.browett@dixons.co.uk although he has neither acknowledged nor answered a single one of the five emails that I sent to him.
Just got my pc back from knowhow, with a covering letter, to say it has been fixed, valetted, and tested.
Guess what?……its still broken!.
3 weeks without my pc!
This firm are a joke, i’ll be cancelling with them
if/when they fix the problem.
I would say save your money and get repairs done locally by people who care.
I’m really sorry to hear that, Dave. It seems like you’ve had the same issues as myself – You’ve sent it to KnowHow because you’ve assumed, as their name implies, they actually know how to diagnose and repair a laptop and, hey presto, they don’t know how!
Get your laptop fixed by them Dave but, whatever you do, don’t expect a single thing from PC World/KnowHow other than a promise to (eventually) try and fix it and an insincere apology from them. I’ve had no personal message from the CEO, not one “gesture of goodwill” for all the strife they’ve caused me and they’ve failed to compensate me for the money I spent in driving 100 miles over 3 hours to get back my PC before Xmas.
You’re absolutely bang on the money there though, Dave, they really don’t seem to care. From now on I’m going to do the same as you and ensure that my money goes into the pockets of a friendly, local computer repair shop.
Cheers & good luck!
Customer Services Department
PC World
DSG Retail Ltd
Maylands Avenue
Hemel Hempstead
Herts.
HP2 7TG
5th February 2012
Know How Reference 800633
Dear Sir/Madam
I write in absolutely dismay and bewilderment at the treatment I have received by KnowHow.. I run my own company and am so disgusted with the service I just find it hard to fathom that companies still operate in this manner..
5 years ago I bought my son a Compaq laptop form PC World for his University Course. I have use Pc world to but all the laptops and desk tops for my company. At one point I had 5 knowhow insurances with the business alone.
My son finished his degree and masters with a first and now works for the biggest Media Agency in the UK. He currently lives at home and shares the laptop with his mum. We took out KnowHow insurance with it at time of purchase. That’s over 5 years of monthly payments (which I might add equals more than the original value paid for the lap top). The laptop has been great and have always shopped at PC World for its good value, coupled with expert advice.
The lap top has had a few scrapes and scratched over the years and a slight screen issue, but nothing to warranty any action – it worked fine. Until my wife and I were doing some finances on the kitchen table, and as my very young son got on my wife’s lap he managed to knock her black coffee everywhere paperwork and laptop were soaked, the instant reaction was to grab the lap top and lift it up, in doing some it dropped on the tiled kitchen floor.. after the ensuing panic we cleaned it as best we could and dried it out over night (didn’t want to switch it on whilst wet as thought it might do damage) When we did switch on 24 hours later, it hissed and fizzed and didn’t sound healthy at all, the screen had pixelated (not sure of the official term but was un-viewable with what looked like dark ink behind it?)
I told my wife not to worry as I was sure we still had ‘KnowHow’ backup we had been paying since inception – I looked at the docs and sure enough we did, accidental damage covered.. phew.
Made a call to ‘KnowHow’ on about 13/12/11. Explained the situation, was told we were covered and you would repair straight away, and if you didn’t repair in 4 weeks, a credit? Would be sent out for replacement. You would collect laptop on 15/12/11. Brilliant.. that’s why you take out cover – phew! And that’s why we use PC World for everything. Professional Company, Great Service.
13/12/11 – Received text saying collection on 15/12/11
14/12/11 – Received a text saying lap top would be delivered back to us on 22/12/11 (before even collected – awesome service)
15/12/11 – Lap Top collected
22/12/11 – No laptop re-delivered?
23/12/11 – Checked tracker online and it said to contact Knowhow. Spoke to a gentleman, very professional who advised me the laptop had been repaired, apologies it hadn’t been delivered, but would be delivered on 31/12/11
29/12/11 – Text reminder saying lap top would be delivered on 31/12/11
30/12/11 – Text reminder saying lap top would be delivered on 31/12/11
31/12/11 – No Delivery or phone calls..
Didn’t hear anything, got on with the new year and running my company.
26/1/12 – Voicemail left on my mobile from ‘unknown’ number late in the afternoon. Message was very mumble with no names given.. All I could make out was ‘laptop being returned ‘unrepaired’.. no number left or name – very very unprofessional.
Got home and rang main ‘KnowHow’ number – got through to a young lady called Kiran Kaur. Explained the whole situation.. several texts saying laptop had been repaired and was being delivered, phone call and spoke to a gentleman saying it would be repaired and delivered back by 31/12/11 etc etc.. Kiran wasn’t really interested. I was told the lap top was NOT being repaired and being sent back to me in two days time. I would then need to write to a special department explaining how the damage was caused.. I asked what the point of that was when I had already done this at the beginning, and the details of the mishap had not changed. I was told if send a long letter and explanation to the special dept, they might repair it. So why send it back I asked.. it will then just be double courier costs for you? By now I was not happy and told Kiran this and asked to speak to a member of the management team to explain why I had been verbally and digitally told it was coming back repaired by ‘KnowHow’, and now after 6.5 weeks I was hearing totally different information (even your terms state if not repaired in 4 weeks a credit will be issued) Kiran said a manager would only tell me the same to write it and the lap top would be delivered back to me unrepaired in 2 days and there was nothing I could do about it. I reiterated how unprofessional I found it all and wanted to speak to a member of management. I was told no one would speak to me. I explained that if one of my customers was that unhappy, they never get blocked and always get through to me, its basic customer service good practice. Very frustrated Kiran told me to wait there. I was put on hold, no music or messages, just silence… After 6 minutes holding in silence with no word from anyone, the line went dead. To say I was disillusioned and angry is an understatement – I was furious at the inability of your staff, the conflicting information and the unprofessional manner in which the whole thing was being handled.
2 days later no lap top back..
3 days later no lap top back..
4?
5?
6,7,8,9,10 days later no lap top back??
I have never in all my years dealt with such a comedy. After 10 years of loyal service and business to PC World, and 5 years of monthly payments this is what I am dealt – If I treated my customers half as bad as this I would have NONE left..
I am so disgusted, the only way I could lower my blood pressure was to write it down on paper and send it to you. This whole experience has wiped ten years of good patronage and loyalty. As you well know this sort of incident just devalues your brand that I know you have worked so hard to gain.. Some of my family members worked at your HQ.
I know if anyone senior reads this they will not be happy. I hope you look at this scenario I make the necessary changes to ensure none of your customers go through this ever again. There are some cheap and short termed companies out there that use any excuse not fulfil claims. Knowing the Dixons Group, surely to god, you’re not at this cheap level.
Please rectify this situation and restore my good faith. I await your swift reply and resolution.
Yours Sincerely
Jason Howard
hi there im hoping that you can give me some advice as i am also suffering at the hands of the lovely knowhow idiots. the fact that they call themselves knowhow is laughable enough my problem is with a tv not a laptop but i have the same problem as the rest of you in the fact that they sent the tv back with a letter attached saying it had ben fixed inspected and given a vallet, the prob was still there when we rung the admitted on the phone that they hadnt even touched it just turned it on for 8 hrs am i the only person who see this letter as fraudulent there stating they have done something they havern’t i have been paying for my cover plan for 4 years a total of £340 if i took my car to the garage and paid for a service and it wasnt done i would be able to take action against them so why when i complain i get told by some stuck up customer services manager that i can have £20 voucher and thats it what the hell is going on with this company they need to be stopped!!!
Hi Gemma,
Oh no, not another dissatisfied customer of PC World/KnowHow!
I’m really sorry to hear that you’re also having problems with them and for a TV too! Yeah, I know – KnowHow – If it wasn’t so frustrating it would be funny.
Wow, they admitted they didn’t touch the TV despite returning it saying it was “fixed”… THAT is yet another appalling ballsup of theirs.
Paying for the cover seems to be a bit of con on their side – As far as I’m aware, under the Sale of Goods Act, electrical or electronic appliances are covered for 5 years so these deals are really not necessary as far as I’m concerned.
I’m not sure that I can offer any advice, Gemma, but I’m seriously considering talking to Trading Standards or investigating some legal routes…
Leave that with me and I’ll see if I can find out anything else, and if you’ve not heard anything back as quick as you’d like just post here and I’ll hear you
He wont reply because you have the wrong email mate!
Hi all,
I am just about to fire off an email to PC World as the Don’tKnowHow team don’t know what is going on. A shortened version below and the letter follows (let me know if you think I need to ‘tweek’ the letter before I send it).
Please let me know who you think I should send it to – can’t seemt find this via a web search.
April 2011 I bought a business HP laptop which I would use for my business daily. In January 2012 the screen started to play up, flickering and going white. So I returned it to KnowHow on 2nd February 2012. I stressed that it was needed for my business but they still said it would take 14 days to repair. I rang PC World Ipswich in 13th February as I had heard nothing from them. I was told that KnowHow had a problem with my repair and needed to talk to me. Why didn’t they see fit to ring me? How long were they prepared to wait? The ‘problem’ with my repair was that PC World Ipswich had sent KnowHow someone else’s laptop with my repair notes!! And that my laptop (still at PC World Ipswich) would not be sent away for repair until the incorrect laptop was returned to the Ipswich store! So it’s now over three weeks since I booked my laptop in with KnowHow and I have not had any comunications from PC World Ipsiwch since I rang them last.
What should be my next move?
Below is a copy of the email I am getting ready to send….
I booked in my laptop with KnowHow that I bought from your Ipswich PC Store in April 2011 as it had developed a fault with the screen (flickering/going white) on 2nd February 2012 and was told that the repair could take up to 14 days to complete. I stressed at the time that it was a business laptop used daily for my business. I was told by Karl that he/KnowHow would be in touch with me to keep me updated with the repair progress. As I had heard nothing by the 13th of February I rang the Ipswich store to enquire about the repair. I was told that KnowHow has a problem and wanted to speak to me. So why they or the store had not bothered to ring and inform me is beyond me, how long would they have waited if I had not called? This I find to be very unsatisfactory communication on your part. And it gets better, I was told that ‘problem’ was that the repair note number and the laptop number did not match and that the Ipswich store had sent someone else’s laptop with my repair notes. Why did they not put 2 and 2 together and return the wrong laptop and get on with my repaire? What is going on here?
Also I was told that my laptop WOULD NOT be sent for repair until the incorrect laptop was returned to the Ipswich store! More wasted time!
To date (23rd February – THREE weeks since I brought my laptop in) I have heard nothing, do I have to do it myself and ring you again? All this on a machine I NEED for my business, this is so poor service you could not make it up. Is this the standard of service that you wish your customers to receive? If so, there is no way I will ever purchase anything from your stores ever again and will make it my business to tell all my contacts to avoid your stores at all costs. I have never ever had such shoddy poor service from a major store as yours. Maybe I need to get a blog set up to voice my frustrations to all that I can? I wonder what replies I would get? More of the same I bet.
I would really like someone to contact me asap and let me know what the status of the repair is. It is getting on for four weeks now and I will have to rent a laptop to continue my business if I don’t get mine back. I would never treat my customers as you have seen fit to treat me, not if I want to keep them as my customers.
I await you reply with interest.
Yours sincerely
Why do you say that, Salty? I never received a non-delivery status message, so, at the time, that email address was valid. What’s the correct email address then, and if you have it would you be able to share it with us?
Wow, yet another PC world/KnowHow cockup! Looks like you’ll be sans laptop for over a month! Fire that email off and include your phone number again so that they can call you. Expect a stonyfaced “customer service rep to call and just hang in there… All I can say is never use them again, they’re utterly useless :-/
Another reason he wont reply is because he is no longer ceo of dsgi, he has gone to apple
Ye gods, it’s true… http://www.guardian.co.uk/business/2012/jan/31/dixons-boss-john-browett-apple
What I find utterly laughable about that story is this…
In my experience, and that of so many others, PC World *still* has a reputation for shoddy service, the comments here are testament to that. How Apple CEO Tim Cook can be “thrilled” at getting John Browett onboard is baffling – Cook’s obviously unaware of the total sh1tstorm that was covered on BBC Watchdog and is still unravelling in the comments here.
As for John Browett, good luck to him and what can possibly go wrong? PC World/KnowHow is a finely marketed business but underneath the polished exterior it stinks to high heaven. Apple seems to be polished in all areas, so he’s probably going to do very well for himself.
In terms of Browett saying he’s not in it for the money, it’s interesting how he can jump ship at Dixons, collect a cool million for keeping the sales figures out of choppy water and still leave so many customers absolutely livid at their mistreatment… The money has obviously been useful to help him keep a clear conscience.
Below is the letter i’ve sent to their CEO for a TV repair…. i think i’ve tried to be a polite as possible, but the reality is i’m fuming at this service
Hello Mr Browett
I apologise for the direct approach but i feel I’ve exhausted my avenues of pursuing this complaint within your organisation and have no where left to turn.
I do not really expect you to be able to do anything in my personal case but feel that i need some way of making this feedback known to your group. If for no other reason than to see it improve, in today’s challenging marketplace the only way to really succeed if you’re not an on-line mega shop is to differentiate yourself in some way from the competition. I think that should be in quality customer service, to make people want to come to your shops and business’s when they need a product. Instead of dreading doing business with your group as i now feel.
Early this year I purchased a TV from your Currys website which went faulty about 1 and a half months later. I need to stress at this point i in no way hold your company at fault for this as i understand that things do go faulty from time to time. I’m also aware i did not have your premium insurance services and so i shouldn’t expect premium service. This however, does not excuse the events that proceeded to transpire with various parts of your organisation.
Sequence of events (i’ll try to be as brief as possible) -
TV goes faulty and i report it on 20/02. I was given a date for collection 8 days away on the 28/02 from your Know-how organisation. At this point i understand without the premium service i would have to wait so that’s OK
I was promised it would be returned on 06/03. Again pretty much what i expected.
on 05/03 I was informed that you were still awaiting parts and so it would be delayed but no idea of any new time-scales. Technically a breach of a commitment, but I’m not unreasonable and know these things can happen so i wait. I also learned from your know how call centre that an extensive list of parts needed ordered including a new screen which i understand may not be something you immediately keep in stock. I do talk to another agent in the call centre and query the policy of ‘repair or replace’. I’m informed you won’t replace it until 28 days have elapsed, i check the terms and conditions on the Knowhow website and find this to be true and so i don’t escalate it any further.
Later that week I’m informed the TV is repaired and i will get it back on 13/03. This should have been the end of the story. If it was i would have been championing your organisation as having efficient after sales support at even the most basic level. Unfortunately, that wasn’t the case.
on 13/03 my TV is returned. I was shocked to discover that it hadn’t been properly packaged – when i sent the tv for repair i had packaged it in it’s original packaging to ensure safe transit. On return I found the various component parts of the television hadn’t been protected in any way in the box and so were no doubt bouncing off each other in transit. This meant despite the extensive repairs already carried out the TV now found it’s self with a damaged screen, frame, stand and housing. This rendered the previous repair a complete waste of time and money and showed a complete lack of care for your customers property. This was what frustrated me the most, your organisation effectively damaged my property and would not go out of it’s way to do anything about it other than follow it’s standard policy, surely when you have made an error it can be escalated in some way?…..
I now start the sequence again, i call Know how again. Initially i was told there’s no way it could be damaged as it wouldn’t get through the ‘quality control’ phase. Fortunately, this barrier quickly melted away when challenged. I was given yet another pick up date of 20/03. and then at least another 7 days after that for the item to be returned.
Sure enough the day before i was meant to get my tv back (26/03) i got a call stating you were still waiting on parts and it would be delayed again. I was this time told it was the ‘back casing’.
After this call it occurred to me the back casing was dented when i sent the tv to you and the person on the phone implied everything else was repaired. The back casing isn’t seen and doesn’t affect use so i called back and asked for this to be confirmed. After all, if it was just that remaining i would accept the TV provided the screen and frame were repaired. This time i spoke to a guy who said on his computer that seemed to be the case but he needed to talk to the workshop. After being on hold for a minutes he stated he couldn’t get through but he would email them and would be back in touch within 24 hours.
24 hours elapsed and i received no call. If keeping count that’s the 3 broken commitments i had been given and this one has even less excuse.
Now at this point I’ve lost all patience. I call back on , repeat my previous query. This time i’m told i had been misinformed as there is actually still a fairly extensive list of parts that your awaiting including a new screen. (so i was misled and a call back promise broken?). At this stage it has now been over the 28 days one of the earlier agents had mentioned and so i query this on the phone. The lady i was speaking to confirmed that i was now entitled to a replacement but i would need to go into a local currys store and give them my customer reference number. I accepted this.
The following day i get a text saying my original TV will be returned on 27/03. However, as i had confirmation from 2 knowhow agents that once 28 days had elapsed i could get a replacement (which i could pick up sooner than the redelivery date) and the general bad experience i was having i decided this was the approach i would take.
Today (01/04) i go into my local Currys story (Berryden in Aberdeen). I approach the counter and give my story and reference number. After a few confused looks from some of the staff and quite a bit of time trying to locate my details the manager comes over. He frankly seemed bemused and looked to be avoiding any responsibility. He directed his staff to call knowhow and get the details. What proceeded was utterly shocking, confusion rained and in front of me (and other customers in the store) your member of staff argued with various Knowhow people over the phone (at one point getting cut off). In what can only be described as a ‘buck passing’ affair where no one in currys or Knowhow wanted to take responsibility. Eventually her call ended and she declared that I had no right to ask for a replacement and there was no point at which i could ask for a replacement. I reminded her of the Terms & conditions on the website and the commitments made by the 2 know how agents i spoke to. She maintained this was for a different product – although i could see no difference, i admit she may be right, but if that’s the case your terms and conditions are very misleading and it still doesn’t explain the 2 know-how call centre advisor’s that said after 28 days i could have a replacement.
So here i am, almost a month and a half after i reported my tv faulty. Still without my TV, having it’s repair botched once and perfectly functional parts of the television damaged by your organisation. Different bits of your organisation that refuse to deal with each other in a professional way (even in-front of your customers!). Multiple broken promises and commitments. Outright contradictory information being given by your agents and extremely confusing terms and conditions. Who was right? Was it the Know how advisors who said after 28 days i was entitled to a replacement? Or was it the staff in store that said i could in no way request a replacement and that i had misread the terms and conditions. If it was the latter then i stress again how poorly worded your KnowHow terms and conditions are.
I appreciate your time in reading this complaint/feedback
Regards a frustrated and disappointed customer
David Smith
oh to add to that i’m pretty sure there’s another ceo listed as sebastian.james@dixons.co.uk
He still shows as valid on the corp website so i’ve sent it there too
Thank you for stopping by, David, and I’m so sorry to hear yet another bad experience with Knowhow. I didn’t think they could screw up repairing or replacing a TV but from your experience, it’s true!
What appears to be happening at DSG International, DSG Retail, Dixons Retail, Currys, PC World, KnowHow, or whatever anybody wants to call them is a deep systemic failure. And what is most dismaying is that this John Browett character, who we’ve been emailing and cc’ing in on all the sordid details of our experiences without a single response as he passed the buck to his minions, went to Apple! The worst part of this is that he was apparently head-hunted! http://www.guardian.co.uk/business/2012/jan/31/apple-poaches-dixons-chief-john-browett
The reasons for JB’s poaching by the Cupertino techies is even more astonishing:
“Analysts said Apple’s board was attracted by Browett’s many years of experience in the retail sector and his performance in successfully turning around Dixons’s reputation for poor customer service”
I’m gobsmacked – “successfully turning around Dixons’s reputation for poor customer service” – That’s a sick joke, right?
You only have to go back to this alleged tale of a guy returning his iPad2 because his “wife said no” to see the sort of culture at the customer service end of Apple – http://www.macrumors.com/2011/03/18/ipad-2-wife-says-no-but-apple-says-yes/
To think that, with the absolute zero amount of customer service we’ve had from Knowhow, Apple tracked down and forcefully employed John Browett?! It makes you wonder what fragrances they sprayed on the corporate bullshit to make Browett come up smelling of roses?!
The bets are on – How long will the ex-Dixons CEO last at Apple? If he stays a long time then we’ll know for sure that the corporate world is a sick twisted abhorrence of the real world the rest of us live in…
Oh, and thank you for the update on the new CEO, David. Sebastian James is the new CEO of Dixons group then…
LinkedIn: http://uk.linkedin.com/pub/sebastian-james/19/482/8
Dixons: http://www.dixonsretail.com/dixons/en/aboutus/management?tab=2
Email address: sebastian.james@dixons.co.uk
well PC world even screws up their price promise, by giving me the most terrible lie ,, i saw a TV that i wanted and as my current one had “died” I need a new one quick , so did a bit of surfing and saw y PCWORLD had one but at a higher price of another store so i went in and asked for the price promise . The managers had a talk and came back to me stating ” as the one in their shop is GB coded and the oone at the other sore is EU coded , they are not the same and noot gong to do the ” price promise” ” , so I asked them to show me , but they then said it is what they know ,,, not what the product shows . Say what ??? so I argued the point that it was bull, I then get told to contact customer service to confirm ,again ” say what?”. although I know I could argue and get it from them from their “price promise gaurentee” , I refuse to pay them any money . I will however contact CEO and trading standards to complain.
Blimey, Richard, they’re not doing very well are they?
Don’t forget that Dixons Group has a new CEO as John Browett went to Apple (Yes, I’m still shocked at that) Here are Sebastian James’ details…
LinkedIn: http://uk.linkedin.com/pub/sebastian-james/19/482/8
Dixons: http://www.dixonsretail.com/dixons/en/aboutus/management?tab=2
Email address: sebastian.james@dixons.co.uk
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