Archives: marketing

Have You Seen this Digital Marketing Map?

March 1, 2017 | By Paul Mackenzie Ross | 2 Comments | Filed in: creativity, design, marketing.

Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot! Also, • Read More »

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The Big AdWords ShakeUp

February 25, 2016 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, SEO.

There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up • Read More »

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And Now the AMP Project

October 8, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, news, SEO, tech.

As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G. Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile • Read More »

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Look Out, It’s Mobilegeddon!

April 21, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: design, Internet, marketing, SEO.

When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake up call to every webmaster • Read More »

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My Thoughts on Guest Blogging

February 9, 2014 | By Paul Mackenzie Ross | No Comments | Filed in: business, marketing, SEO.

Every once in a while something crops up in the world of search marketing that really piques my interest. Caffeine, Hilltop, Panda, Penguin and Hummingbird and all those updates and refreshes in all their versions, if appropriate, are usually talked about ad nauseam and there’s often little to be added to the conversation because there’s nothing • Read More »

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What Does Google’s “Not Provided” Mean for Small Business SEO

October 11, 2013 | By Paul Mackenzie Ross | No Comments | Filed in: business, Internet, marketing, SEO.

If you look at your stats in Google Analytics on a daily basis as I do, then you can’t have helped notice an increase in the “not provided” phrase at the top of your organic traffic results. What is this “not provided” in Google Analytics?

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Texas Joe Reigns in Dragons

August 20, 2013 | By Paul Mackenzie Ross | No Comments | Filed in: business, marketing.

“Texas Joe Reigns in Dragons” was originally written by Paul Mackenzie Ross for the is4profit small business blog Last night’s episode of Dragons’ Den on BBC was a corker. We saw a pitch for an “umbrella” for a rotary dryer, an exercise mat that you can wear around your waist and yet another bid for • Read More »

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Google’s New Over Optimisation Game Changer

April 5, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, philosophy, SEO.

So, it’s been a few weeks since Matt Cutts let it slip that Google will be penalising sites for “over optimisation” when he spoke at a Q&A session at SXSW 2012. In a panel, hosted by Danny Sullivan of SearchEngineLand, and including Duane Forrester, Senior Product Manager at Bing’s webmaster program, Cutts said big G • Read More »

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