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	<title>paulmackenzieross.com</title>
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	<description>Stating the obvious since 1970</description>
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		<title>Google&#8217;s New Over Optimisation Game Changer</title>
		<link>http://paulmackenzieross.com/googles-new-over-optimisation-game-changer/</link>
		<comments>http://paulmackenzieross.com/googles-new-over-optimisation-game-changer/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 01:39:13 +0000</pubDate>
		<dc:creator>Paul Mackenzie Ross</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[philosophy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Matt Cutts]]></category>

		<guid isPermaLink="false">http://paulmackenzieross.com/?p=631</guid>
		<description><![CDATA[So, it&#8217;s been a few weeks since Matt Cutts let it slip that Google will be penalising sites for &#8220;over optimisation&#8221; when he spoke at a Q&#38;A session at SXSW 2012. In a panel, hosted by Danny Sullivan of SearchEngineLand, and including Duane Forrester, Senior Product Manager at Bing’s webmaster program, Cutts said big G [...]]]></description>
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		<title>Once Every Four Years</title>
		<link>http://paulmackenzieross.com/once-every-four-years/</link>
		<comments>http://paulmackenzieross.com/once-every-four-years/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 22:53:41 +0000</pubDate>
		<dc:creator>Paul Mackenzie Ross</dc:creator>
				<category><![CDATA[random]]></category>

		<guid isPermaLink="false">http://paulmackenzieross.com/?p=623</guid>
		<description><![CDATA[It can&#8217;t have escaped anyone&#8217;s notice today that it&#8217;s a leap year and that today was the leap day&#8230; Yes, folks, it was the 29th February and the next time this date will occur will be in 2016. The last one was in 2008. Whilst I was down my local pub tonight I said hello [...]]]></description>
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		<title>Google Webmaster Tools Sitemaps Changes on Jan 26 2012</title>
		<link>http://paulmackenzieross.com/google-webmaster-tools-sitemaps-changes-on-jan-26-2012/</link>
		<comments>http://paulmackenzieross.com/google-webmaster-tools-sitemaps-changes-on-jan-26-2012/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 12:12:19 +0000</pubDate>
		<dc:creator>Paul Mackenzie Ross</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google Webmaster Tools]]></category>
		<category><![CDATA[sitemaps]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[XML Sitemaps]]></category>

		<guid isPermaLink="false">http://paulmackenzieross.com/?p=615</guid>
		<description><![CDATA[This post updated on 20120127 @ 10:31, 20120127 @ 14:36 and 20120130 @17:38 I don&#8217;t often post about search-related issues on my blog because I&#8217;m usually so &#8220;up to my neck in it&#8221; I spend more time rolling my sleeves up and doing SEO than writing about it. But this morning a lack of information regarding the [...]]]></description>
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		<title>Another Open Letter to the CEO of Dixons/ PC World/ KnowHow</title>
		<link>http://paulmackenzieross.com/another-open-letter-to-the-ceo-of-dixons-pc-world-knowhow/</link>
		<comments>http://paulmackenzieross.com/another-open-letter-to-the-ceo-of-dixons-pc-world-knowhow/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 03:19:37 +0000</pubDate>
		<dc:creator>Paul Mackenzie Ross</dc:creator>
				<category><![CDATA[tech]]></category>
		<category><![CDATA[Dixons Retail]]></category>
		<category><![CDATA[DSG International]]></category>
		<category><![CDATA[Knowhow]]></category>
		<category><![CDATA[PC World]]></category>
		<category><![CDATA[rant]]></category>

		<guid isPermaLink="false">http://paulmackenzieross.com/?p=607</guid>
		<description><![CDATA[[NOTE: John Browett is no longer the CEO of Dixons Group. As of January 2012 it has been reported that he has joined, of all places, Apple!] Dear Mr Browett, I know you haven&#8217;t responded personally to any of my previous emails but I&#8217;m starting to feel very familiar with this ongoing relationship, so do you [...]]]></description>
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		<title>The PC World (Don&#8217;t) KnowHow Saga Continues</title>
		<link>http://paulmackenzieross.com/the-pc-world-dont-knowhow-saga-continues/</link>
		<comments>http://paulmackenzieross.com/the-pc-world-dont-knowhow-saga-continues/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 11:43:48 +0000</pubDate>
		<dc:creator>Paul Mackenzie Ross</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[dixons group]]></category>
		<category><![CDATA[Knowhow]]></category>
		<category><![CDATA[knowhow dsgi]]></category>
		<category><![CDATA[PC World]]></category>

		<guid isPermaLink="false">http://paulmackenzieross.com/?p=594</guid>
		<description><![CDATA[Remember my open letter to PC World back in September? Well they promised to call within 72 hours and I heard nothing. Working for a small business and running another small business on the side has taken up so much of my time this year. From the 4th January until the 5th December I&#8217;d taken 3 [...]]]></description>
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