[This post starts on a relevant, lead-in tangent, but you can get straight to the point here]

When Google Webmaster Central Blog posted Showing More results from a Domain back on Friday 20th August I though t to myself… That’s funny – I’d read, only 2 days prior, a blog post titled Google treating brand names in search terms as site: searches?

I forget where I’d seen this discussed previously but there had been murmurings in the community regarding Google’s proposed treatment of brands and here were two blog posts that (sort of) confirmed that.

I checked some big brands and some clients’ less well-known brands and the quick squint of the SERPs seemed to confirm that changes were afoot.

Then one of my clients called me midweek to ask me about this was true –

“If you search for [query]”, they said, “what did I think about the fact that Google provides 7 results from the same domain for [query] and 3 for everything else?”

Well that seemed a perfectly good question, if slightly missing the point; Google themselves stated the new results tweak was for

“queries that indicate a strong user interest in a particular domain

and that they would

“now show more results from the relevant site“.

so I mentioned that it seemed to be about brand/domain/entity and mentioned the brands in Malcolm Coles’ post and a few others as examples of how the algorithm change seemed to be working and how there were some oddities.

Overall I’m not so sure about this algo change – As with all these SE tweeks there will be winners and losers. But that’s not what I came here to mention – I’m sure others will speculate further on the subject as we could here.

Whilst I was checking one of my clients’ brands I noticed a certain domain appear in the top 10 results that I’d not seen before:


Seeing this on the supposed first week of the algo change and then again a week later was interesting. So I spent some time looking at http://uk.seoguardian.com/ for a number of other domains and was intrigued by the initial reporting/results.

I’m keen to sign up to SEOGuardian and have a good look at the toolset, it certainly looks very interesting, but I wondered if anyone else has had the chance to use it?

SEOGuardian seems to have sprung on to the SEO/SEM scene from nowhere so I wanted to know if any other SEO people have had the chance to try it out and what their opinions so far are? I’m interested to see how accurate the results might be and how often they’re updated.

Let me know your thoughts on http://uk.seoguardian.com/

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