Archives: marketing

My Thoughts on Guest Blogging

February 9, 2014 | By Paul Mackenzie Ross | No Comments | Filed in: business, marketing, SEO.

Every once in a while something crops up in the world of search marketing that really piques my interest. Caffeine, Hilltop,¬†Panda, Penguin and Hummingbird and all those updates and refreshes in all their versions, if appropriate, are usually talked about ad nauseam and there’s often little to be added to the conversation because there’s nothing • Read More »

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SEO – It’s Not Rocket Science

July 30, 2011 | By Paul Mackenzie Ross | No Comments | Filed in: marketing, SEO.

A couple of years ago at Joomla Day UK I fronted an impromptu Q&A session on SEO at the behest of my friend and fellow web designer Arno Zijlstra (and all at 2 minutes notice!) It was a real on-the-spot discussion answering some pretty rudimentary questions about best practice in SEO to a crowd of • Read More »

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The Fine Line Between Marketing and Spamming

March 13, 2011 | By Paul Mackenzie Ross | No Comments | Filed in: business, marketing, social media.

Some time ago I decided to join Ecademy to try it out and possibly extend my network within my industry. Immediately upon subscribing a couple of people were “all over me”. Now that’s not exactly “the way I roll” but I connected with these people anyway and, in a short period of time, received numerous • Read More »

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Is Your Business Still “Nervous” about Social Media?

January 14, 2011 | By Paul Mackenzie Ross | 2 Comments | Filed in: business, Internet, marketing, social media.

I was chatting with Mick Dickinson of BuzzedUp.co.uk yesterday, discussing how the landscape has changed in marketing trends, particularly with regards to social media. Mick’s particular case, from a few months back, was of an “old skool” marketing guy failing to keep up with the times. This resonated with an ¬†experience I’ve had just this • Read More »

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Stating the Obvious

August 28, 2010 | By Paul Mackenzie Ross | 5 Comments | Filed in: business, creativity, marketing, philosophy, tech.

I don’t know when I came up with the tag line “Stating the bleedin’ obvious since 1970” for this blog but I seem to recall it was a reaction to the level of hero worship that is afforded to those who merely… state the bleeding obvious. I’m talking about leading figures in the industry, in • Read More »

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