Archives: SEO

The Big AdWords ShakeUp

February 25, 2016 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, SEO.

There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up • Read More »

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And Now the AMP Project

October 8, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, news, SEO, tech.

As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G. Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile • Read More »

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Look Out, It’s Mobilegeddon!

April 21, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: design, Internet, marketing, SEO.

When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake up call to every webmaster • Read More »

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A Serious Sign That Your Site Should be Mobile Friendly

November 18, 2014 | By Paul Mackenzie Ross | 3 Comments | Filed in: design, SEO, tech.

When Google says jump many people ask how high? So when the Mountain View search giant announced today that it would start flagging up mobile friendly websites in the SERPS this was a sign of just how serious it is to have a mobile first theme. Looking at the Analytics stats for one of my • Read More »

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What Does Google’s “Not Provided” Mean for Small Business SEO

October 11, 2013 | By Paul Mackenzie Ross | No Comments | Filed in: business, Internet, marketing, SEO.

If you look at your stats in Google Analytics on a daily basis as I do, then you can’t have helped notice an increase in the “not provided” phrase at the top of your organic traffic results. What is this “not provided” in Google Analytics?

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Google’s New Over Optimisation Game Changer

April 5, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, philosophy, SEO.

So, it’s been a few weeks since Matt Cutts let it slip that Google will be penalising sites for “over optimisation” when he spoke at a Q&A session at SXSW 2012. In a panel, hosted by Danny Sullivan of SearchEngineLand, and including Duane Forrester, Senior Product Manager at Bing’s webmaster program, Cutts said big G • Read More »

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SEO – It’s Not Rocket Science

July 30, 2011 | By Paul Mackenzie Ross | No Comments | Filed in: marketing, SEO.

A couple of years ago at Joomla Day UK I fronted an impromptu Q&A session on SEO at the behest of my friend and fellow web designer Arno Zijlstra (and all at 2 minutes notice!) It was a real on-the-spot discussion answering some pretty rudimentary questions about best practice in SEO to a crowd of • Read More »

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