Back to College in 2017 February 15, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: education, marketing. So I went back to college in 2017. Why? Because I wanted to “firm up” on a subject. And that subject is? Marketing. Tags: Alta Vista, Bing, CIM, Continuous Personal Development, CPD, digital marketing, Dogpile, Farnborough, Farnborough College of Technology, FCOT, Google, Magellan, SEO, SERPs, Yahoo!