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SEO and PPC vs. QR and AR

June 21, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: marketing.

Yes, I know, it's a wild swan chase, right?

In digital marketing circles I still see QR (Quick Response) and AR (Augmented Reality) receiving so much reverence and they’re still touted as on the edge of being “the next big thing”. Only this morning for instance there was a piece in the online industry publication The Drum. Their piece, titled How do you solve • Read More »

Superhero, Jab Number Two and a Pulitzer Prize

June 14, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy.

Superhero.

After last week’s epic post, I have some more trumpet blowing to do, both personal and for the family. The first is after my Managing Director at Clever Marketing let me know why my ears were burning. In a quick email he let me know that a company client, a financial services firm, had emailed • Read More »

Incremental Gains, Web Dev and Being the Best

June 9, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy.

Incremental Gains, Web Dev and Being the Best. Limitless blue skies.

Taking Stock of the Successes from Incremental Gains For over twenty years now I’ve worked my arse off to get to where I am today. I’ve humbly and modestly kept my head down, diving into my work with such drive and determination that I often forget to stop, take stock, and see how far I’ve • Read More »