Veganuary 2022

January 31, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: food.

Vegan creamy gnocchi

(This was originally posted on 28th December 2021 but is republished each day of January 2022 to stay at the front of this blog) Having just read Dale Vince’s excellent Manifesto, I decided that maybe I should make an effort to reduce my red meat intake this next year. Part autobiography, part business biography and • Read More »

Truly Holistic Digital Marketing

January 21, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: digital marketing.

Digital marketing; what is it? SEO? PPC? Social media? Paid social? Programmatic? It’s all of the above. Digital marketing is also a lot more. When you’ve learned HTML, CSS, been a researcher, a web designer, a web developer, worked in a digital marketing agency, twenty years ago, before “digital marketing agency” became a term and • Read More »

BBC Licence Fee Savings Distraction

January 17, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: finance, politics.

Whilst the prime minister is embroiled in yet another controversy, his government has set out to throw “red meat” out to its voter base and back benchers. For one thing, saying the military should be in charge of handling migrant boats in the English Channel is just ridiculous. There are not enough Royal Navy vessels • Read More »

The Metaverse: What Next?

January 9, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: tech.

The metaverse - Google Trends 2014-2021

As has been mentioned before on here, the metaverse has been around for over 30 years. It all started, at least in name, in Neal Stephenson’s book Snow Crash, go read it if you haven’t already and be ready for a televised version. The metaverse is also a great fixed focus name for the world • Read More »

Theranos: Charisma Over Competence

January 6, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: news.

Theranos - Charisma over competence.

Whilst it’s making the mainstream headlines right now, the Theranos story has actually been rumbling on for a number of years. Formed way back in 2003, Theranos’ unique selling point (USP) was that it could analyse just a few drops of patients’ blood and produce results. It claimed that, backed by its innovative technology, it • Read More »

SMART Goals, The New Thing

January 5, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: business.

Dungdm93, CC BY-SA 4.0 , via Wikimedia Commons

I did smile today when someone sent me an email explaining SMART goals. It’s always so interesting to see such a mature business tool being realised by a new audience. SMART, the acronym for Specific, Measureable, Achievable, Realistic and Time-bound (or Timely), has been doing the rounds since it was first published in Management Review • Read More »