news Archives - Paul Mackenzie Ross

And Now the AMP Project

February 16, 2017October 8, 2015 by Paul Mackenzie Ross

As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.

Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.

The Slickest Brand Switch Ever?

February 17, 2017September 2, 2015 by Paul Mackenzie Ross

Wow, that was smooth.

Google has simplified its logo, ridding the world of the slightly old-fashioned, serif font that we have known for nearly 17 years and replaced it with a sans-serif font.

Initially, I was both surprised and a little dismayed that something so familiar was replaced without a word of warning but, at the same time, I see the merits of this action.

BBC News Goes Responsive

May 27, 2015March 23, 2015 by Paul Mackenzie Ross

As an avid reader of the BBC News website, yes, mainly on my desktop, it caught my eye immediately when they had a button for a beta test version…

Startups Acquires is4profit

April 19, 2015March 6, 2014 by Paul Mackenzie Ross

Startups acquires is4profit Crimson Startups Ltd, the publishing company behind the Startups and GrowingBusiness websites, has announced its acquisition of is4profit Ltd, who run the www.is4profit.com small business advice portal.

Clone Wars: Farnborough

May 5, 2025June 20, 2013 by Paul Mackenzie Ross

On the 25th January 2012 I attended a meeting of North Camp residents, even though I live in the Fox Lane area of Farnborough (some might argue that it’s Cove, almost Hawley)

The most important aspect of that meeting, hosted by Andrew Lloyd, the Chief Executive of Rushmoor Borough Council, was that he said he did not want Farnborough to be another clone town, or words to that effect. As the CEO of this Borough, I expected that to apply to Aldershot too.

Then, on a trip to Aldershot one day, to visit Spinnadisc Records, which was forced to close due to the extortionately high rents, I saw atop a pole in Union Street a banner boasting of all the big names coming to Aldershot’s new Westgate “leisure” development: Morrisons, Nando’s, Toby Carvery, Harvester, Travelodge, Frankie & Bennie’s, Pizza Express, Subway…