Backlink Accuracy for Better SEO Benefits

Backlink accuracy and the SEO benefits

This week I’ve been working on analysing backlinks for a client and one of the things I noticed whilst using SE Ranking’s Backlink Checker tool was this: At some stage in the past my client had changed their website’s URL from the old https://www.domainname.com to https://domainname.com Across the web in their near 20 years in … Read more

Why Ongoing SEO and SEO Retainers are Vital for Hampshire Businesses

Ongoing SEO and SEO retainers

If you’ve ever wondered why your website’s performance seems to plateau after an initial burst of SEO work, you’re not alone. After 25+ years in digital marketing, much of it right here in Farnborough, Hampshire, I’ve seen too many businesses fall for the “quick win” promise of big agencies, only to be left with lacklustre … Read more

Never Be Afraid to Link Out: Why Outbound Links Remain Crucial for SEO in 2025

Never be afraid to link out - external linking advice for 2025

Many years ago I questioned an author who refused to put outbound links in their web articles. Their response was that the blog posts would be “leaking” any “link juice”. This was their way of saying that any benefits the article had would be undone by linking out. My response was: Never be afraid to … Read more

Should You Disavow Links?

Should You Disavow Links?

Someone asked me the other day if I could help disavow some links to their websites. When I asked them why, they said they’d been told it was good for their backlink profile and domain authority and that it would ultimately help them get more traffic My simple answer to all this was “I wouldn’t … Read more

Guaranteed SEO Results? Question Them!

Guaranteed SEO Results: Not Real

TL;DR: “Guaranteed SEO results” like a fixed monthly traffic increase (e.g., 6-10%) is unrealistic and outdated: SEO outcomes are influenced by numerous factors outside of an SEO specialist or an agency’s direct control, making guarantees of specific traffic increases impossible. This practice is widely seen as a red flag. Real SEO is affected by seasonality, … Read more

What to Look for in an SEO Consultant (Or SEO Agency)

How to choose an SEO consultant or SEO agency

If your business website is beautifully designed and has excellent content but you’re still struggling to attract prospective clients, it may be time to take a good look at your search engine visibility. By partnering with a skilled Search Engine Optimisation (SEO) consultant or an SEO agency you can significantly improve your online presence. However, … Read more

Neo GEO SEO: A Brave New World of Generative Engine Optimisation?

Generative Engine Optimisation (GEO) – A New Fork of SEO

The search world has always been changing. Just when we thought we had a handle on the intricacies of Search Engine Optimisation (SEO), a new trend emerges to challenge the established order. Or does it? Let’s delve into a concept that’s been doing the rounds for a while: Generative Engine Optimisation (GEO). Now, before you … Read more

Drive Organic Growth with Expert SEO Copywriting

Expert SEO Copywriting

TL;DR With so many websites online, businesses need content that not only engages audiences but also drives organic traffic. An SEO copywriter combines exceptional writing skills with deep SEO expertise to create content that ranks highly in search engines and resonates with your target audience. Key Skills: Essential writing skills: Accurate, relevant, and compelling content. … Read more