Archives: SEO

The Purge: The Google March 2024 Update

March 9, 2024 | By Paul Mackenzie Ross | 1 Comment | Filed in: SEO.

TLDR; Generative AI has massively increased the amount of content on the web. Some people have exploited this opportunity to contribute to the sheer volume of content. Others have promoted these exploits, further increasing the reach of these methods. It’s 2008 repeating itself, when then Google CEO Eric Schmidt called the internet a “cesspool” Google • Read More »

Helpful Content Since 2007

November 26, 2023 | By Paul Mackenzie Ross | No Comments | Filed in: SEO.

For those of you in the website and digital marketing professions you must have seen Google’s helpful content updates. First rolled out in August 2022, we’ve had three helpful content updates now, the last being in November 2023. These updates typically take up to two weeks to roll out and complete. What Are Helpful Content • Read More »

LinkedIn SEO Assessment: Top 5%

August 10, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: SEO.

SEO badge.

LinkedIn SEO Assessment: Top 5%! I’ve always been a modest soul but recently I’ve felt it time to actually, really show off my skills. My Search Engine Optimisation (SEO) work always does the talking and I’ve been a successful SEO consultant for over twenty years now. However, LinkedIn had this option to “earn a badge” • Read More »

Zero Point Marketing

July 1, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: marketing, SEO.

Tumbleweed. Nothing found.

I was at a meeting the other day when a marketing manager kept talking about “zero point marketing”. I’d never heard this term before so, intrigued, I Googled it. I couldn’t find any reference to it on Google. It was a bit like the old days when you used to get a “Googlewhack”, where there • Read More »

Optimising Menus for SEO: Digital Marketing Masterclass

January 31, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: SEO, technical seo.

This article “Optimising Menus for SEO: Digital Marketing Masterclass” was originally published over at Clever Marketing for whom I wrote this blog post. It details how to optimise menu systems with technical analysis and technical SEO. The canonical tags in this post point to the original article. Every day our digital marketing agency conducts work • Read More »

I Finally Made it to Brighton SEO

June 7, 2018 | By Paul Mackenzie Ross | No Comments | Filed in: SEO.

Brighton SEO

After 18 years of “doing SEO” I finally made it to the Mecca of search marketing conferences and made it to Brighton SEO. The event has been on my radar for a few years but all the barriers have been in place to prevent my attendance – everything from other commitments, forgetfulness, denying myself due • Read More »

Google Analytics Adds GDPR Data Retention Controls

April 12, 2018 | By Paul Mackenzie Ross | No Comments | Filed in: SEO.

Google Analytics GDPR

I received this email from the Google Analytics team last night which I think is well worth sharing. As you should already be aware, the EU’s General Data Protection Regulatuons (GDPR) are due to take effect in the UK from the 25th May 2018. The new regulations put an even greater burden of responsibility on • Read More »

The Big AdWords ShakeUp

February 25, 2016 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, SEO.

There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up • Read More »

And Now the AMP Project

October 8, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, news, SEO, tech.

As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G. Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile • Read More »