Freelance Digital Marketing Consultant
This week I’ve been working on analysing backlinks for a client and one of the things I noticed whilst using SE Ranking’s Backlink Checker tool was this: At some stage in the past my client had changed their website’s URL from the old https://www.domainname.com to https://domainname.com Across the web in their near 20 years in … Read more
I was reading “Talk Two” of “Poor Charlie’s Almanac” last night. It’s the biography of Charlie Munger legendary investor Warren Buffet’s trusted business partner for many years until Munger’s death at the age of 99 in 2023. “Spend each day trying to be a little wiser than you were when you woke up.” Titled “On … Read more
If you’ve ever wondered why your website’s performance seems to plateau after an initial burst of SEO work, you’re not alone. After 25+ years in digital marketing, much of it right here in Farnborough, Hampshire, I’ve seen too many businesses fall for the “quick win” promise of big agencies, only to be left with lacklustre … Read more
Many years ago I questioned an author who refused to put outbound links in their web articles. Their response was that the blog posts would be “leaking” any “link juice”. This was their way of saying that any benefits the article had would be undone by linking out. My response was: Never be afraid to … Read more
Someone asked me the other day if I could help disavow some links to their websites. When I asked them why, they said they’d been told it was good for their backlink profile and domain authority and that it would ultimately help them get more traffic My simple answer to all this was “I wouldn’t … Read more
TL;DR: “Guaranteed SEO results” like a fixed monthly traffic increase (e.g., 6-10%) is unrealistic and outdated: SEO outcomes are influenced by numerous factors outside of an SEO specialist or an agency’s direct control, making guarantees of specific traffic increases impossible. This practice is widely seen as a red flag. Real SEO is affected by seasonality, … Read more
If your business website is beautifully designed and has excellent content but you’re still struggling to attract prospective clients, it may be time to take a good look at your search engine visibility. By partnering with a skilled Search Engine Optimisation (SEO) consultant or an SEO agency you can significantly improve your online presence. However, … Read more
The search world has always been changing. Just when we thought we had a handle on the intricacies of Search Engine Optimisation (SEO), a new trend emerges to challenge the established order. Or does it? Let’s delve into a concept that’s been doing the rounds for a while: Generative Engine Optimisation (GEO). Now, before you … Read more
31st March 2025: Google Confirms You Can’t Add E-E-A-T To Your Web Pages 3rd April 2025: How To Apply E-E-A-T To Your Site & Boost On-Page SEO If you saw both these headlines in Search Engine Journal recently you may be asking yourself which one is right? (Fight, right, Harry Hill?) Google’s John Mueller says … Read more
TL;DR With so many websites online, businesses need content that not only engages audiences but also drives organic traffic. An SEO copywriter combines exceptional writing skills with deep SEO expertise to create content that ranks highly in search engines and resonates with your target audience. Key Skills: Essential writing skills: Accurate, relevant, and compelling content. … Read more