Freelance Digital Marketing Consultant
October 2025 brought some significant developments in how search is evolving, with Google’s major voice search upgrade, mysterious ranking volatility that had everyone speculating about hidden updates, and a sobering reality check on AI referral traffic. It was a month that reminded us the search landscape continues to shift in both expected and unexpected ways. … Read more
September 2025 was yet another fascinating month in SEO that challenged some assumptions about AI search whilst reinforcing others. The August spam update finally completed after a lengthy 27-day rollout, Google made a technical change that broke numerous SEO tools, and research showed that traditional search remains far more dominant than the hype might suggest. … Read more
It’s time for another monthly roundup, folks. What happened in the SEO world in July 2025 and how is it going to affect my clients and their websites? Well, July 2025 brought us the completion of the Google June 2025 core update, some fascinating research on AI search traffic quality, and a number of interesting … Read more
We’ve been skirting around the subject for a while now, about this very specific SEO question- what do we call the art and science of optimising your website for the AI Overviews in Google Search? I wrote an article for the digital marketing agency I worked for at the time and I didn’t know either. … Read more
June 2025 brought us the second confirmed official Google core update of the year, arriving not far behind the Google March 2025 core update. Combined with the continued expansion of AI features, a major Google Cloud outage, and some genuinely eye-opening research on zero-click searches, June 2025 was a month that kept all of us … Read more
Google rolled out its June 2025 core update yesterday, the second of the year, and the SEO community is, as usual, running around wondering what’s going to happen this time. What Actually is a Google Core Update? While Google tweaks its algorithm constantly, core updates are the big ones! These are the updates that can … Read more
Have you ever thought about applying the concept of the Keynesian Multiplier in SEO? Anyone who knows me understands that I take a great interest in almost everything. However, two subjects I am currently involved in on a daily basis are economics and SEO. I’ve recently read “Poor Charlie’s Almanac” by Charlie Munger. He was … Read more
May 2025 was absolutely packed with developments, and most of them centred around one theme: artificial intelligence is fundamentally reshaping how people search and how Google presents information. From AI Mode’s full rollout to new shopping features in ChatGPT, the landscape shifted significantly this month. If you’re managing a website or running a business that … Read more
Google Discover unearthed an article which led me to LLM SEO Monitor this morning. Not directly, but via a site I’d not seen before called ProductHunt.com I originally tested it on my phone and was pleased with the results. Then I tried it ono my laptop, and ChatGPT errored. In fact ChatGPT continues to “time … Read more
Google I/O 2025 was wild. I normally report on the Google I/O annual developer conference but was a bit busy this week to even watch live. However, my friends updated me on the key aspects of the event and I’ve been able to catch up with the aftermath. This year, it seems like this was … Read more