tech

AI – The Fine Line Between All-In and All-Out

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AI - The Fine Line Between All-In and All-Out

My approach to AI as a digital marketer has been a cautious one. When ChatGPT 3.5 quite literally burst onto the scene in November 2022, it really was a game changer. My initial interest in the company behind it started when I remember seeing Dominic Cummings wearing his OpenAI t-shirt as far back as 2020. … Read more

And Now the AMP Project

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AMP Project - Accelerated Mobile PagesAs if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.

Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.

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A Serious Sign That Your Site Should be Mobile Friendly

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When Google says jump many people ask how high? So when the Mountain View search giant announced today that it would start flagging up mobile friendly websites in the SERPS this was a sign of just how serious it is to have a mobile first theme.

Looking at the Analytics stats for one of my busiest sites mobile devices account for over 25% of the traffic. The content was not written specifically for a mobile audience nor does the website cater for such devices, so to know that a quarter of users are already consuming that media in such a manner is important.

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Advertising is Really Starting to Cross the Line

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Max HeadroomMany years ago I used to joke about how nothing is sacred to advertisers and that one day you wouldn’t even be able to go for a quiet visit to the “throne room” without being advertised to; unreeling the toilet roll, there would be an advert on your triple-quilted soft-ply toilet tissue and you’d finally realise that there was nowhere safe to hide from the advertisers. But at least, if you didn’t like what was being advertised, you know what you could do with it 😉

Seriously though, in this day and age, advertising is really starting to cross the line.

Now I must state that I’m not here to bash advertising full stop; I work in the web industry where advertising pays the bills and puts food on the table and advertising has it’s place – but the definition of “it’s place” is now a rapidly moving target.

This morning, I was out driving in my car, using the Waze app on my iPhone, not to navigate around the roads that I know like the back of my hand, but to keep abreast of developments in traffic. After 30 minutes, for the first time ever, an ad flashed up on my screen. It makes sense that, using a free app, it had to be paid for somehow and, since Google brought Waze for a cool billion dollars, there are now ads in the app.

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Securing Small Business Data by Encrypting it

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“Securing Small Business Data by Encrypting it” was originally written by Paul Mackenzie Ross for is4profit.com

One big problem facing British small businesses these days is the data security risk, but how do SMEs go about encrypting their data?

TrueCryptA recent report from the Federation of Small Businesses (FSB) suggested that, cumulatively, cybercrime was costing British businesses millions. When estimated down to a per-business level, the FSB worked out that cybercrime is costing every business around £4,000 every year.

The study prompted the FSB to produce a list of top ten tips to protect your business from cyber crime – you can read them at the foot of the is4profit news story.

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