I Love Bad Data

July 13, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy, politics, random.

I love bad data

As a digital marketer and copywriter, I love bad data… NOT. When I have to look at web traffic, organic visits, pay per click, social media… I look at the data. When I write a report… I look at and present the data. Writing a blog post or news article? You have to look at • Read More »

What Easter Really Means

April 14, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy, spirituality.

Yes folks, it’ that time of year again where, if you’ve forgotten, there are plenty of people out there who want to remind you what easter really means. This year we’ve already had Cadbury and The National Trust scolded for dropping the word Easter from their advertising to “Join the Cadbury Egg Hunts”. Now we’ve • Read More »

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The Sarsen Stones – Farnborough’s New Pub

March 8, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: Pubs.

The Sarcen Stones - Farnborough's New Pub

Welcome to The Sarsen Stones – Farnborough’s New Pub. So we’ve lost The Tumble Down Dick, The George, The Queen’s Head, The Imperial Arms, The Potters Arms, The Old Courthouse and The Ham & Blackbird. One of our pubs was infamously turned into a fast food restaurant (a very sore point and a personal one • Read More »

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Have You Seen this Digital Marketing Map?

March 1, 2017 | By Paul Mackenzie Ross | 2 Comments | Filed in: creativity, design, marketing.

Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot! Also, • Read More »

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The Big AdWords ShakeUp

February 25, 2016 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, SEO.

There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up • Read More »

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