What Do I Want for 2022?

December 23, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: personal development.

2022

I’ll tell you what I want, what I really, really want… and it’s not “zig-a-zig-ahhh!” 2021 has not been the best year. In fact, it all felt far less successful than 2020, the year of emerging COVID-19, lockdowns and isolation. Why? That’s for another story, this is not the time to divulge all. There have • Read More »

Crypto Marketing: Agency Bans Adverts

December 16, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: marketing.

Crypto coins from article- Crypto Marketing: Agency Bans Adverts

Several cryptocurrency ads have recently been banned by the UK’s Advertising Standards Authority (ASA) as the advertisers been found by the authority to have broken the rules. The crypto ads and crypto campaigns in question were mostly from cryptocurrency exchanges but also included two household names; eToro, normally known for its stocks and shares trading • Read More »

Ready, Facebook One

October 25, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: social media.

Incremental Gains, Web Dev and Being the Best. Limitless blue skies.

For fans of Neal Stephenson’s seminal work “Snow Crash”, the metaverse has been part of our digital consciousness for nigh on thirty years. A portmanteau of the word “meta”, from the Greek meaning “after” or “beyond”, and “universe”, the metaverse is an exciting yet not fully defined virtual world. Whilst Snow Crash is still yet • Read More »

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LinkedIn SEO Assessment: Top 5%

August 10, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: SEO.

SEO badge.

LinkedIn SEO Assessment: Top 5%! I’ve always been a modest soul but recently I’ve felt it time to actually, really show off my skills. My Search Engine Optimisation (SEO) work always does the talking and I’ve been a successful SEO consultant for over twenty years now. However, LinkedIn had this option to “earn a badge” • Read More »

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Zero Point Marketing

July 1, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: marketing, SEO.

Tumbleweed. Nothing found.

I was at a meeting the other day when a marketing manager kept talking about “zero point marketing”. I’d never heard this term before so, intrigued, I Googled it. I couldn’t find any reference to it on Google. It was a bit like the old days when you used to get a “Googlewhack”, where there • Read More »

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SEO and PPC vs. QR and AR

June 21, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: marketing.

Yes, I know, it's a wild swan chase, right?

In digital marketing circles I still see QR (Quick Response) and AR (Augmented Reality) receiving so much reverence and they’re still touted as on the edge of being “the next big thing”. Only this morning for instance there was a piece in the online industry publication The Drum. Their piece, titled How do you solve • Read More »

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Superhero, Jab Number Two and a Pulitzer Prize

June 14, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy.

Superhero.

After last week’s epic post, I have some more trumpet blowing to do, both personal and for the family. The first is after my Managing Director at Clever Marketing let me know why my ears were burning. In a quick email he let me know that a company client, a financial services firm, had emailed • Read More »

Never Give Up The Power You Have

April 23, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: spirituality, Zen.

Vandana Shiva and Russell Brand.

I’ve been really enjoying the thoughts and words of Russell Brand recently; His quest for enlightenment, his recent Audiobook Revelation, and the amazing guests he’s spoken to on his YouTube channel and Luminary podcasts, including Ekhart Tolle, René Brown and Ricky Gervais, to name just a few. However, his recent interview of Vandana Shiva really • Read More »

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My AstraZeneca Jab Side Effects

March 31, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: health.

For the record, my AstraZeneca jab side effects were: Sore throat. Cough. Flu-like symptoms. Sore arm. Feeling low/down/anxious. Heart palpitations. Lost 7lb (Half a stone, just over 3Kgs). There’s been so much talk of how it’s affected people differently and so this is me chiming in to make people aware that I had the same. • Read More »