BBC Licence Fee Savings Distraction

January 17, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: finance, politics.

Whilst the prime minister is embroiled in yet another controversy, his government has set out to throw “red meat” out to its voter base and back benchers. For one thing, saying the military should be in charge of handling migrant boats in the English Channel is just ridiculous. There are not enough Royal Navy vessels • Read More »

The Metaverse: What Next?

January 9, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: tech.

The metaverse - Google Trends 2014-2021

As has been mentioned before on here, the metaverse has been around for over 30 years. It all started, at least in name, in Neal Stephenson’s book Snow Crash, go read it if you haven’t already and be ready for a televised version. The metaverse is also a great fixed focus name for the world • Read More »

Theranos: Charisma Over Competence

January 6, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: news.

Theranos - Charisma over competence.

Whilst it’s making the mainstream headlines right now, the Theranos story has actually been rumbling on for a number of years. Formed way back in 2003, Theranos’ unique selling point (USP) was that it could analyse just a few drops of patients’ blood and produce results. It claimed that, backed by its innovative technology, it • Read More »

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SMART Goals, The New Thing

January 5, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: business.

Dungdm93, CC BY-SA 4.0 , via Wikimedia Commons

I did smile today when someone sent me an email explaining SMART goals. It’s always so interesting to see such a mature business tool being realised by a new audience. SMART, the acronym for Specific, Measureable, Achievable, Realistic and Time-bound (or Timely), has been doing the rounds since it was first published in Management Review • Read More »

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2021 Reading Challenge – Smashed It

December 31, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: Books.

2021 Reading Challenge

In 2020 I read just 8 books. In 2021 I apparently read 31 books. As you can surmise from this blog post’s featured image, there are some duplicates for some reason and I can’t work out why. The real number of books I completed in 2021 was actually 27. So I smashed my goal by • Read More »

What Do I Want for 2022?

December 23, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: personal development.


I’ll tell you what I want, what I really, really want… and it’s not “zig-a-zig-ahhh!” 2021 has not been the best year. In fact, it all felt far less successful than 2020, the year of emerging COVID-19, lockdowns and isolation. Why? That’s for another story, this is not the time to divulge all. There have • Read More »

Crypto Marketing: Agency Bans Adverts

December 16, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: marketing.

Crypto coins from article- Crypto Marketing: Agency Bans Adverts

Several cryptocurrency ads have recently been banned by the UK’s Advertising Standards Authority (ASA) as the advertisers been found by the authority to have broken the rules. The crypto ads and crypto campaigns in question were mostly from cryptocurrency exchanges but also included two household names; eToro, normally known for its stocks and shares trading • Read More »

Ready, Facebook One

October 25, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: social media.

Incremental Gains, Web Dev and Being the Best. Limitless blue skies.

For fans of Neal Stephenson’s seminal work “Snow Crash”, the metaverse has been part of our digital consciousness for nigh on thirty years. A portmanteau of the word “meta”, from the Greek meaning “after” or “beyond”, and “universe”, the metaverse is an exciting yet not fully defined virtual world. Whilst Snow Crash is still yet • Read More »

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LinkedIn SEO Assessment: Top 5%

August 10, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: SEO.

SEO badge.

LinkedIn SEO Assessment: Top 5%! I’ve always been a modest soul but recently I’ve felt it time to actually, really show off my skills. My Search Engine Optimisation (SEO) work always does the talking and I’ve been a successful SEO consultant for over twenty years now. However, LinkedIn had this option to “earn a badge” • Read More »


Zero Point Marketing

July 1, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: marketing, SEO.

Tumbleweed. Nothing found.

I was at a meeting the other day when a marketing manager kept talking about “zero point marketing”. I’d never heard this term before so, intrigued, I Googled it. I couldn’t find any reference to it on Google. It was a bit like the old days when you used to get a “Googlewhack”, where there • Read More »