In my 16 + years as a digital professional, I have worked for small businesses, a couple of charities and a global corporation. And now I am a big cog in a small machine once again. Working for Johnson & Johnson for the last 15 months was about as a big a business as I • Read More »
Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot! Also, • Read More »
So I went back to college in 2017. Why? Because I wanted to “firm up” on a subject. And that subject is? Marketing.
There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up • Read More »
Back in 1994 I’d been out of the computing loop for a few years. I’d cut my teeth on the Sinclair ZX81, graduated to Acorn’s BBC Model B and worked on Archimedes at college for my Computing Science A level. Then I lost contact with computers for the best part of 5 long years.
As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G. Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile • Read More »
Wow, that was smooth. Google has simplified its logo, ridding the world of the slightly old-fashioned, serif font that we have known for nearly 17 years and replaced it with a sans-serif font. Initially, I was both surprised and a little dismayed that something so familiar was replaced without a word of warning but, at • Read More »
Over the years I’ve been with a number of car insurance companies, usually opting for the one that will give me the best deal. Initially I used to do that through an insurance broker but then shopped around, went direct or used comparison websites. It’s been a mixed bag…
With less than two weeks to go until the election we now have a letter from 5,000 small businesses pledging their allegiance to one party and it’s the blue party again. Furthermore, that letter is once again published in The Telegraph where, this morning, the newspaper’s website calls it a “boost for David Cameron”…