A few weeks ago I wrote a post entitled “Startups Acquires is4profit” but then everything on my blog went quiet. Well, the story behind the headline goes a little something like this…
Archives: is4profit
Texas Joe Reigns in Dragons
August 20, 2013 | By Paul Mackenzie Ross | No Comments | Filed in: business, marketing.“Texas Joe Reigns in Dragons” was originally written by Paul Mackenzie Ross for the is4profit small business blog Last night’s episode of Dragons’ Den on BBC was a corker. We saw a pitch for an “umbrella” for a rotary dryer, an exercise mat that you can wear around your waist and yet another bid for • Read More »
Tags: BBC TV, BrewDog, business blog, copywriting, Dragons Den, is4profit, Texas Joe
StartUp Loans: Why Raising the Age Limit is So Desperately Needed
May 13, 2013 | By Paul Mackenzie Ross | No Comments | Filed in: business, finance.“StartUp Loans: Why Raising the Age Limit is So Desperately Needed” first appeared in the is4profit small business blog The first small business news story of the day today is that Lord Young, David Cameron’s Enterprise Adviser, wants to raise the age limit on StartUp Loans. This is a great idea and I’ll explain why…
Tags: age, ageism, business blog, copywriting, is4profit, portfolio, StartUp Loan Scheme, StartUp Loans, young entepreneurs
Should SMEs Be Worried About the Demise of HMV?
January 15, 2013 | By Paul Mackenzie Ross | No Comments | Filed in: business.“Should SMEs Be Worried About the Demise of HMV?” was written by Paul Mackenzie Ross and first appeared in the is4profit small business blog The news this weekend has been filled with stories about the demise of HMV. That’s not to say that the store, founded in 1921, will totally disappear, but it has been • Read More »
Tags: business, business blog, copywriting, high street, HMV, independent retailers, is4profit, pop-up shop, portfolio
Computer Games and Small Business Strategy
November 16, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: business, games, philosophy.Are SMEs Being Encouraged to Level Up too Quickly? I’ll admit it; I’m not particularly good at computer games. When I played Halo on the original Xbox against one of my younger brothers I got shot. Lots. On the Nintendo Wii versus my junior-school daughter, her wrist-flicks fired off aces without a single “proper” serve. • Read More »
Tags: business blog, copywriting, is4profit, portfolio, small business
A SMART Business is a SMARTER Business
October 16, 2012 | By Paul Mackenzie Ross | 1 Comment | Filed in: business.“A SMART Business is a SMARTER Business” was first published in the business advice section of www.is4profit.com When looking for ways to improve your business one method of working is by using SMART objectives. First coined in a 1981 edition of Management Review, S.M.A.R.T. is an acronym/mnemonic for: S – Specific M – Measurable A – • Read More »
Tags: business, business advice, copywriting, goals, is4profit, objectives, SMART, tools
The Business Benefits of Marginal Gains
September 20, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: business, creativity, philosophy.“The Business Benefits of Marginal Gains”, written by Paul Mackenzie Ross, first appeared in the small business blog section of www.is4profit.com My Managing Director and I were discussing the subject of business performance and commercial efficiency the other day when he mentioned the recent story of the British Olympic Cycling team boss, Dave Brailsford.
Tags: business blog, Chris Hoy, copywriting, cycling, Dave Brailsford, efficiency, improvement, is4profit, marginal gains, Team GB
How Do Small Businesses Capitalise on the Olympic Spirit?
September 5, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: business, philosophy.This article was first published on the is4profit small business blog in September 2012 Cast your mind back to just a few weeks ago and recall the London Olympics 2012. Look at the current buzz surrounding the Paralympics 2012. From the spectacle of the opening ceremony to the Olympic venues, the crowds, the medal table • Read More »
Tags: business blog, is4profit, small business
Cash Mobbing Lifts Local Business
August 10, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: Books, business, philosophy, random.Cash Mobbing Lifts Local Business” was first written by Paul Mackenzie Ross for the is4profit small business blog The flash mob is a public gathering where people use social media or other communications to organise and congregate on a public place and perform some usually pointless act and then disperse again. Now, after the flash • Read More »
Tags: business blog, cash mobbing, flash mobbing, is4profit, Ken Banks, localism, Means of Exchange, portfolio
The Rise of Localism?
August 3, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: business.A couple of days ago I read an interesting piece over on the BBC News website about Totnes in Devon; the town is soon to be home to a new branch of the national chain Costa Coffee. Now Costa Coffee is a brand that is well known in the UK with some 1,375 shops in this country, • Read More »
Tags: business blog, coffee, copywriting, Costa Coffee, high street, independent retailers, is4profit, local economies, localism, retail park, Totnes