Archives: cycling

Goodbye is4profit, Hello CTC

May 28, 2014 | By Paul Mackenzie Ross | No Comments | Filed in: work.

A few weeks ago I wrote a post entitled “Startups Acquires is4profit” but then everything on my blog went quiet. Well, the story behind the headline goes a little something like this…

The Business Benefits of Marginal Gains

September 20, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: business, creativity, philosophy.

“The Business Benefits of Marginal Gains”, written by Paul Mackenzie Ross, first appeared in the small business blog section of www.is4profit.com My Managing Director and I were discussing the subject of business performance and commercial efficiency the other day when he mentioned the recent story of the British Olympic Cycling team boss, Dave Brailsford.