SERPs Archives - Paul Mackenzie Ross

Guaranteed SEO Results? Question Them!

April 24, 2025April 19, 2025 by Paul Mackenzie Ross

TL;DR: “Guaranteed SEO results” like a fixed monthly traffic increase (e.g., 6-10%) is unrealistic and outdated: SEO outcomes are influenced by numerous factors outside of an SEO specialist or an agency’s direct control, making guarantees of specific traffic increases impossible. This practice is widely seen as a red flag. Real SEO is affected by seasonality, … Read more

Google March 2025 Core Update Complete

April 1, 2025March 27, 2025 by Paul Mackenzie Ross

Google’s latest big algorithm, the Google March 2025 core update, has now completed rolling out. These core updates are always a big deal in the SEO community and reporting on the completed rollout date is always important because, once they’re over, we should have a better view of what was included and what the effects … Read more

The Purge: The Google March 2024 Update

March 27, 2025March 9, 2024 by Paul Mackenzie Ross

TL;DR Generative AI has massively increased the amount of content on the web. Some people have exploited this opportunity to contribute to the sheer volume of content. Others have promoted these exploits, further increasing the reach of these methods. It’s 2008 repeating itself, when then Google CEO Eric Schmidt called the internet a “cesspool” Google … Read more

Back to College in 2017

April 9, 2017February 15, 2017 by Paul Mackenzie Ross

So I went back to college in 2017.

Why? Because I wanted to “firm up” on a subject.

And that subject is? Marketing.

Google Gives Precedence to HTTPS in Search

September 2, 2019December 17, 2015 by Paul Mackenzie Ross

Google have just announced that they are giving even greater precedence to HTTPS* pages in search results.

The announcement, on the Official Google Webmaster Central Blog, Indexing HTTPS pages by default, even goes as far as saying that even if you have HTTP and HTTPS that it will choose the HTTPS versions of your pages.

It’s in this bit here;

And Now the AMP Project

February 16, 2017October 8, 2015 by Paul Mackenzie Ross

As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.

Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.

Look Out, It’s Mobilegeddon!

May 23, 2020April 21, 2015 by Paul Mackenzie Ross

Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake up call to every webmaster in the world.

Cue “mobilegeddon”!

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54 Days to be Mobile Friendly

April 9, 2017February 26, 2015 by Paul Mackenzie Ross

It’s official – you have just 54 days to make sure your website is mobile friendly or risk slipping down the SERPs. So put this date in your diary – Tuesday 21st April 2015.

A Serious Sign That Your Site Should be Mobile Friendly

February 16, 2017November 18, 2014 by Paul Mackenzie Ross

When Google says jump many people ask how high? So when the Mountain View search giant announced today that it would start flagging up mobile friendly websites in the SERPS this was a sign of just how serious it is to have a mobile first theme.

Looking at the Analytics stats for one of my busiest sites mobile devices account for over 25% of the traffic. The content was not written specifically for a mobile audience nor does the website cater for such devices, so to know that a quarter of users are already consuming that media in such a manner is important.

My Thoughts on Guest Blogging

January 14, 2016February 9, 2014 by Paul Mackenzie Ross

My thoughts on guest blogging represented by typewriter keys Every once in a while something crops up in the world of search marketing that really piques my interest. Caffeine, Hilltop, Panda, Penguin and Hummingbird and all those updates and refreshes in all their versions, if appropriate, are usually talked about ad nauseam and there’s often little to be added to the conversation because there’s nothing new to be said or you’re probably a heretic for saying something different.