And Now the AMP Project

AMP Project - Accelerated Mobile PagesAs if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.

Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.

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SEO Snake Oil

On Twitter this morning Matt Cutts highlighted an interesting article by John C. Dvorak from PC Mag. Dvorak writes about SEO: I really don’t know where to start. Dvorak’s piece entitled SEO Fiascoes: The Trouble with Search Engine Optimization seems like an all-out attack on SEO and coming from such a decorated columnist in a … Read more