philosophy

I Get Knocked Down

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But I get up again, You’re never gonna keep me down. I get knocked down, But I get up again, You’re never gonna keep me down. I get knocked down, But I get up again, You’re never gonna keep me down. I get knocked down, But I get up again, You’re never gonna keep me … Read more

No More Disruptors Please

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Klingon disruptor and Starfleet phaser.

It’s been funny over the past decade or so where the word “disruptor” has been used. disruptor /d?s?r?pt?/ noun a person or thing that interrupts an event, activity, or process by causing a disturbance or problem. “the film follows his evolution from Hollywood star to political disruptor” One classic example has been in the fad … Read more

There Wouldn’t Be a Cost of Living Crisis if We Had Better Management

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Things go up. Things go down. When this happens along a historical timeline you can see that it’s cyclical. Stock market sentiment, share prices, inflation, interest rates and economic activity in general are all examples of systems that are subject to ebbs and flows in fortunes. Ultimately economies are just rather large businesses, made up … Read more

Data-Driven Decisions

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Data driven decisions - data not dates.

If there’s one thing Boris Johnson has gotten right it’s his latest statement on data-driven decisions. Yesterday, in answer to calls to end lockdown, the Prime Minister said the approach to easing would be based upon “data not dates”. The PM’s stance is encouraging on many levels, and also draws parallels with the business and … Read more

I Love Bad Data

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I love bad data

As a digital marketer and copywriter, I love bad data… NOT. When I have to look at web traffic, organic visits, pay per click, social media… I look at the data. When I write a report… I look at and present the data. Writing a blog post or news article? You have to look at … Read more

What Easter Really Means

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Yes folks, it’ that time of year again where, if you’ve forgotten, there are plenty of people out there who want to remind you what easter really means. This year we’ve already had Cadbury and The National Trust scolded for dropping the word Easter from their advertising to “Join the Cadbury Egg Hunts”. Now we’ve … Read more

Another Alternative to Amazon

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The McDonaldization of Society - George RitzerWith the threat of our beloved and run-down pub, the Tumbledown Dick, being turned into a McDonald’s restaurant somebody pointed me in the direction of a very interesting book – The McDonaldization of Society.

The book, first published in 1993, is written by sociologist George Ritzer and looks at the increasing rationalisation of the world as conducted by big bureaucratic organisations such as McDonald’s. The processes used by the fast food giant streamline the production and delivery of burgers & fries, impose the division of labour, force a formal manifesto and make the company’s “character” impersonal and technocratic…

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