It’s been funny over the past decade or so where the word “disruptor” has been used. disruptor /d?s?r?pt?/ noun a person or thing that interrupts an event, activity, or process by causing a disturbance or problem. “the film follows his evolution from Hollywood star to political disruptor” One classic example has been in the fad • Read More »
Things go up. Things go down. When this happens along a historical timeline you can see that it’s cyclical. Stock market sentiment, share prices, inflation, interest rates and economic activity in general are all examples of systems that are subject to ebbs and flows in fortunes. Ultimately economies are just rather large businesses, made up • Read More »
Someone today said, in answer to the question “Did you have a good Christmas?” “I discovered the joys of the fire pit and mulled wine” Wow, waiting 50 years to appreciate such simple things in life! Mulled wine is great, it’s been a staple of my family for many years, especially with the German connections • Read More »
After last week’s epic post, I have some more trumpet blowing to do, both personal and for the family. The first is after my Managing Director at Clever Marketing let me know why my ears were burning. In a quick email he let me know that a company client, a financial services firm, had emailed • Read More »
Taking Stock of the Successes from Incremental Gains For over twenty years now I’ve worked my arse off to get to where I am today. I’ve humbly and modestly kept my head down, diving into my work with such drive and determination that I often forget to stop, take stock, and see how far I’ve • Read More »
Tags: personal development, reflection, thoughts
If there’s one thing Boris Johnson has gotten right it’s his latest statement on data-driven decisions. Yesterday, in answer to calls to end lockdown, the Prime Minister said the approach to easing would be based upon “data not dates”. The PM’s stance is encouraging on many levels, and also draws parallels with the business and • Read More »
Tags: business advice
Working at a digital marketing agency, I spend a lot of time analysing not just the campaign data of the SEO and PPC work we do, but also the workflow and the processes. Granted, we are so busy that there’s not always time to analyse and philosophise, but when we do it has to be • Read More »
Tags: agency life
As a digital marketer and copywriter, I love bad data… NOT. When I have to look at web traffic, organic visits, pay per click, social media… I look at the data. When I write a report… I look at and present the data. Writing a blog post or news article? You have to look at • Read More »
Yes folks, it’ that time of year again where, if you’ve forgotten, there are plenty of people out there who want to remind you what easter really means. This year we’ve already had Cadbury and The National Trust scolded for dropping the word Easter from their advertising to “Join the Cadbury Egg Hunts”. Now we’ve • Read More »
Tags: easter, filthy heathen, heathen, pagan
With the threat of our beloved and run-down pub, the Tumbledown Dick, being turned into a McDonald’s restaurant somebody pointed me in the direction of a very interesting book – The McDonaldization of Society. The book, first published in 1993, is written by sociologist George Ritzer and looks at the increasing rationalisation of the world • Read More »
Tags: Amazon, Amazon alternative, books, George Ritzer, McDonald's, McDonaldization