Archives: philosophy

There Wouldn’t Be a Cost of Living Crisis if We Had Better Management

February 17, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: business, philosophy.

Things go up. Things go down. When this happens along a historical timeline you can see that it’s cyclical. Stock market sentiment, share prices, inflation, interest rates and economic activity in general are all examples of systems that are subject to ebbs and flows in fortunes. Ultimately economies are just rather large businesses, made up • Read More »

The Firepit

January 19, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy.

Someone today said, in answer to the question “Did you have a good Christmas?” “I discovered the joys of the fire pit and mulled wine” Wow, waiting 50 years to appreciate such simple things in life! Mulled wine is great, it’s been a staple of my family for many years, especially with the German connections • Read More »

Superhero, Jab Number Two and a Pulitzer Prize

June 14, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy.

Superhero.

After last week’s epic post, I have some more trumpet blowing to do, both personal and for the family. The first is after my Managing Director at Clever Marketing let me know why my ears were burning. In a quick email he let me know that a company client, a financial services firm, had emailed • Read More »

Data-Driven Decisions

February 19, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy.

Data driven decisions - data not dates.

If there’s one thing Boris Johnson has gotten right it’s his latest statement on data-driven decisions. Yesterday, in answer to calls to end lockdown, the Prime Minister said the approach to easing would be based upon “data not dates”. The PM’s stance is encouraging on many levels, and also draws parallels with the business and • Read More »

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Doing vs Thinking: A Work Theory

March 5, 2020 | By Paul Mackenzie Ross | No Comments | Filed in: business, philosophy.

Thinking vs Doing - A Work Theory

Working at a digital marketing agency, I spend a lot of time analysing not just the campaign data of the SEO and PPC work we do, but also the workflow and the processes. Granted, we are so busy that there’s not always time to analyse and philosophise, but when we do it has to be • Read More »

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I Love Bad Data

July 13, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy, politics, random.

I love bad data

As a digital marketer and copywriter, I love bad data… NOT. When I have to look at web traffic, organic visits, pay per click, social media… I look at the data. When I write a report… I look at and present the data. Writing a blog post or news article? You have to look at • Read More »

What Easter Really Means

April 14, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy, spirituality.

Yes folks, it’ that time of year again where, if you’ve forgotten, there are plenty of people out there who want to remind you what easter really means. This year we’ve already had Cadbury and The National Trust scolded for dropping the word Easter from their advertising to “Join the Cadbury Egg Hunts”. Now we’ve • Read More »

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Another Alternative to Amazon

May 8, 2013 | By Paul Mackenzie Ross | No Comments | Filed in: Books, business, philosophy.

With the threat of our beloved and run-down pub, the Tumbledown Dick, being turned into a McDonald’s restaurant somebody pointed me in the direction of a very interesting book – The McDonaldization of Society. The book, first published in 1993, is written by sociologist George Ritzer and looks at the increasing rationalisation of the world • Read More »

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Beetroot Books

May 4, 2013 | By Paul Mackenzie Ross | No Comments | Filed in: Books, philosophy, spirituality, Zen.

In my quest to find alternatives to Amazon, my latest discovery has been an interesting one. A couple of weekends ago I made a brief trip to Avebury in Wiltshire, a picturesque little English village and home to an impressive neolithic henge monument. Once I was home that same Sunday evening I had a sudden • Read More »

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