Veteran Digital Marketing Consultant
Have you ever heard of or seen the term “thin content”? If you have a WordPress website and use the excellent Yoast SEO plugin, then you probably have. The plugin’s “traffic light” system considers word count of pages in whether it awards you a green light or not. It is just one aspect of the … Read more
I was talking with an IT and comms company the other day, trying to describe how the landscape of search has been continually evolving and I said they needed a new form of digital PR so to speak. So what is the future of digital PR or is it already here and we’ve not been giving it the attention it deserves?
Anyone who trades in stocks and shares will be familiar with the term “buy the dip”. It’s a trading strategy where an asset value falls, and investors buy at the lower rate in anticipation that it will increase again in the future. During times when there are temporary uncertainties and dips, this is a sound … Read more
What is Technical SEO? Technical SEO is the part of the search engine optimisation process where a website’s backend and technical elements are optimised to help search engines to crawl, index, and rank web pages better. What’s the Difference Between On-Page SEO and Technical SEO? On-page SEO and technical SEO are different yet complementary. On-Page … Read more
Back in the early days of the world wide web, search was far less sophisticated than it is now. You opened up one of the myriad search engines (Infoseek, Magellan, Dogpile, AOL, etc), typed in your query, and generally got a list of 10 results. That was it. And the search results weren’t always that … Read more
Specialisation is great, but the most rounded professionals are those who have so many elements of digital marketing and beyond in their DNA…
I have to say that I’m very appreciative of all the SEO tools I’ve used in my time in digital marketing, and there have been some very useful ones. When I first joined my last digital marketing agency 8 years ago, I used my predecessor’s recommendation of SEOMoz as it was called back then. But … Read more
According to a story in Search Engine Journal, it appears that Google had taken drastic action against web scrapers that harvest search results data, leading to data outages among some of the most popular SEO rank tracking tools. This move from Google caused some upset in the SEO community and, of course, if it continues, … Read more
2024 has been an amazing year in the digital marketing world, marked by the continued rapid advancement of AI, big shifts in search engine algorithms, and the ever-evolving social media landscape. From the rise and rise of generative AI to the burgeoning importance of authenticity, 2024 has been a year of exciting developments. So without … Read more
One thing that has been challenging recently has been the increasing prevalence of AI Overviews in Google’s Search Engine Results Pages (SERPs). These AI Overviews are increasingly showing up in search results but not for every question. However, digital marketers ignore this trend at their peril. The way to deal with these new potentially “zero-click” searches … Read more