SEO

Generative Engine Optimisation (GEO) – A New Fork of SEO

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Working for the digital agency Clever Marketing, just over the border in Surrey, I conduct the day-to-day SEO for the company and its clients. And one thing that has been challenging us recently as been the increasing prevalence of AI Overviews in Google’s Search Engine Results Pages (SERPs). These AI Overviews are increasingly showing up … Read more

An Overreliance on AI is not… Intelligent

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An overreliance on AI is not... intelligent

The introduction of ChatGPT as probably the first widespread publicly available generative Artificial Intelligence (AI) tool has been both a blessing and a curse. Firstly, OpenAI triggered an AI “arms race” with Google soon after releasing Bard, and Microsoft, with their huge investment in OpenAI unleashed Copilot. Since then, virtually everything we use in the … Read more

The Purge: The Google March 2024 Update

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The Purge: The Google March 2024 Update

TLDR; Generative AI has massively increased the amount of content on the web. Some people have exploited this opportunity to contribute to the sheer volume of content. Others have promoted these exploits, further increasing the reach of these methods. It’s 2008 repeating itself, when then Google CEO Eric Schmidt called the internet a “cesspool” Google … Read more

LinkedIn SEO Assessment: Top 5%

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SEO badge.

LinkedIn SEO Assessment: Top 5%! I’ve always been a modest soul but recently I’ve felt it time to actually, really show off my skills. My Search Engine Optimisation (SEO) work always does the talking and I’ve been a successful SEO consultant for over twenty years now. However, LinkedIn had this option to “earn a badge” … Read more

The Big AdWords ShakeUp

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The big AdWords shakeup - Google AdWordsThere’s been a lot of buzz recently about the big AdWords shakeup.

The news has been reported in SearchEngineLand and now Moz.

And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up for the reduction in sidebar ads, there are now four ads at the top of the page.

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Google Gives Precedence to HTTPS in Search

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Google have just announced that they are giving even greater precedence to HTTPS* pages in search results.

The announcement, on the Official Google Webmaster Central Blog, Indexing HTTPS pages by default, even goes as far as saying that even if you have HTTP and HTTPS that it will choose the HTTPS versions of your pages.

It’s in this bit here;

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And Now the AMP Project

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AMP Project - Accelerated Mobile PagesAs if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.

Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.

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Look Out, It’s Mobilegeddon!

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Mobilegeddon

Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake up call to every webmaster in the world.

Cue “mobilegeddon”!

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