SEO
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The introduction of ChatGPT as probably the first widespread publicly available generative Artificial Intelligence (AI) tool has been both a blessing and a curse. Firstly, OpenAI triggered an AI “arms race” with Google soon after releasing Bard, and Microsoft, with their huge investment in OpenAI unleashed Copilot. Since then, virtually everything we use in the… Read more
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TLDR; Generative AI has massively increased the amount of content on the web. Some people have exploited this opportunity to contribute to the sheer volume of content. Others have promoted these exploits, further increasing the reach of these methods. It’s 2008 repeating itself, when then Google CEO Eric Schmidt called the internet a “cesspool” Google… Read more
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LinkedIn SEO Assessment: Top 5%! I’ve always been a modest soul but recently I’ve felt it time to actually, really show off my skills. My Search Engine Optimisation (SEO) work always does the talking and I’ve been a successful SEO consultant for over twenty years now. However, LinkedIn had this option to “earn a badge”… Read more
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So I went back to college in 2017. Why? Because I wanted to “firm up” on a subject. And that subject is? Marketing. Read more
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There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up… Read more
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Google have just announced that they are giving even greater precedence to HTTPS* pages in search results. Read more
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As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G. Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile… Read more
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Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake… Read more
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It’s official – you have just 54 days to make sure your website is mobile friendly or risk slipping down the SERPs. So put this date in your diary – Tuesday 21st April 2015. Read more
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When Google says jump many people ask how high? So when the Mountain View search giant announced today that it would start flagging up mobile friendly websites in the SERPS this was a sign of just how serious it is to have a mobile first theme. Looking at the Analytics stats for one of my… Read more