Freelance Digital Marketing Consultant
I used to write a year-in-review piece for the digital marketing agency I worked at for nearly eight years until January 2025, as their only multi-disciplined digital marketer and writer. This year I’m doing it for myself. 2025 was the year that AI-powered search became even more mainstream, the year Google delivered on its promise … Read more
As we reach the final days of 2025, Google delivered one more significant update to keep us on our toes. The December 2025 core update, the third of the year, is currently rolling out as I write this on 29th December, and it’s already causing substantial ranking shifts across numerous industries. Let’s look back at … Read more
September 2025 was yet another fascinating month in SEO that challenged some assumptions about AI search whilst reinforcing others. The August spam update finally completed after a lengthy 27-day rollout, Google made a technical change that broke numerous SEO tools, and research showed that traditional search remains far more dominant than the hype might suggest. … Read more
Well. the summer holidays are over and, back at work in SEO, August 2025 brought us the first spam update of the year, ongoing ranking volatility that kept many of us on edge, and some really fascinating insights into how AI search is evolving. If you’ve been watching your rankings closely, August was another month … Read more
It’s time for another monthly roundup, folks. What happened in the SEO world in July 2025 and how is it going to affect my clients and their websites? Well, July 2025 brought us the completion of the Google June 2025 core update, some fascinating research on AI search traffic quality, and a number of interesting … Read more
After writing blogs for clients the other day, someone told me that businesses are only interested in how many times their blog posts are read. That is absolute rubbish. Yes, blogs are written to be read. And clients do need to see a return on their investment (ROI) if they’ve paid for blog content to … Read more
Have you ever thought about applying the concept of the Keynesian Multiplier in SEO? Anyone who knows me understands that I take a great interest in almost everything. However, two subjects I am currently involved in on a daily basis are economics and SEO. I’ve recently read “Poor Charlie’s Almanac” by Charlie Munger. He was … Read more
Today, May 5th, 2025, the Web Content Accessibility Guidelines (WCAG) celebrates 26 years since the initial release on May 5th, 1999. Over these two and a half decades, WCAG has evolved from a simple checklist into a comprehensive global standard that shapes how we create accessible digital experiences for all users, regardless of ability. Now … Read more
TL;DR Start with a Project: The best way to learn digital marketing is by applying your knowledge to a real project—ideally, a personal website or blog based on your interests or business idea. This hands-on approach helps embed your skills beyond theory. Build Your Website: Secure a domain, hosting, and set up your site (WordPress … Read more
If your business website is beautifully designed and has excellent content but you’re still struggling to attract prospective clients, it may be time to take a good look at your search engine visibility. By partnering with a skilled Search Engine Optimisation (SEO) consultant or an SEO agency you can significantly improve your online presence. However, … Read more