Google have just announced that they are giving even greater precedence to HTTPS* pages in search results.
Tags: digital marketing, encryption, Google, HTTPS, marketing, security, SEO, SERPs
Archives: marketing
My Thoughts on Guest Blogging
February 9, 2014 | By Paul Mackenzie Ross | No Comments | Filed in: business, marketing, SEO.Every once in a while something crops up in the world of search marketing that really piques my interest. Caffeine, Hilltop, Panda, Penguin and Hummingbird and all those updates and refreshes in all their versions, if appropriate, are usually talked about ad nauseam and there’s often little to be added to the conversation because there’s nothing • Read More »
Tags: copywriting, Google, guest blogging, guest posting, HTTPS, marketing, Matt Cutts, SERPs
SEO – It’s Not Rocket Science
July 30, 2011 | By Paul Mackenzie Ross | No Comments | Filed in: marketing, SEO.A couple of years ago at Joomla Day UK I fronted an impromptu Q&A session on SEO at the behest of my friend and fellow web designer Arno Zijlstra (and all at 2 minutes notice!) It was a real on-the-spot discussion answering some pretty rudimentary questions about best practice in SEO to a crowd of • Read More »
Tags: CMS, digital marketing, Joomla!, marketing, rocket science, SEO
The Fine Line Between Marketing and Spamming
March 13, 2011 | By Paul Mackenzie Ross | No Comments | Filed in: business, marketing, social media.Some time ago I decided to join Ecademy to try it out and possibly extend my network within my industry. Immediately upon subscribing a couple of people were “all over me”. Now that’s not exactly “the way I roll” but I connected with these people anyway and, in a short period of time, received numerous • Read More »
Tags: business, marketing, Seth Godin, social networking, spam, stating the obvious, twitter
Is Your Business Still “Nervous” about Social Media?
January 14, 2011 | By Paul Mackenzie Ross | 2 Comments | Filed in: business, Internet, marketing, social media.I was chatting with Mick Dickinson of BuzzedUp.co.uk yesterday, discussing how the landscape has changed in marketing trends, particularly with regards to social media. Mick’s particular case, from a few months back, was of an “old skool” marketing guy failing to keep up with the times. This resonated with an experience I’ve had just this • Read More »
Tags: business, facebook, marketing, SEO, social media, twitter
Stating the Obvious
August 28, 2010 | By Paul Mackenzie Ross | 5 Comments | Filed in: business, creativity, marketing, philosophy, tech.I don’t know when I came up with the tag line “Stating the bleedin’ obvious since 1970” for this blog but I seem to recall it was a reaction to the level of hero worship that is afforded to those who merely… state the bleeding obvious. I’m talking about leading figures in the industry, in • Read More »
Tags: business, gurus, marketing, Seth Godin, social networking, stating the obvious, twitter
Power to the People
January 21, 2010 | By Paul Mackenzie Ross | No Comments | Filed in: design, philosophy, random.I hadn’t touched Wordle for about a year. Today I stumbled across Wordle again and decided to paste in the text from this home page in, and what did we get?
Tags: copywriting, marketing, wordle