If there’s one thing Boris Johnson has gotten right it’s his latest statement on data-driven decisions. Yesterday, in answer to calls to end lockdown, the Prime Minister said the approach to easing would be based upon “data not dates”. The PM’s stance is encouraging on many levels, and also draws parallels with the business and • Read More »
Tags: business advice
“A SMART Business is a SMARTER Business” was first published in the business advice section of www.is4profit.com When looking for ways to improve your business one method of working is by using SMART objectives. First coined in a 1981 edition of Management Review, S.M.A.R.T. is an acronym/mnemonic for: S – Specific M – Measurable A – • Read More »
Tags: business, business advice, copywriting, goals, is4profit, objectives, SMART, tools
“Leadership Styles” was written by Paul Mackenzie Ross and first appeared in the business advice section of is4profit.com Kicking off with an Example of Leadership Styles: The Football Manager Leaders may have any one of a number of so-called “leadership styles”. You can see them quite publicly, on the TV, in football managers, for example:
Tags: business, business advice, copywriting, is4profit, leadership, portfolio
“Twitter: Does your Small Business Need it?” was written by Paul Mackenzie Ross and first appeared in the business advice section of is4profit.com The social media platform twitter seems to have taken its place in the list of daily tools that many small businesses cannot do without. Every day most decision makers in SMEs will • Read More »
Tags: business advice, copywriting, is4profit, Marmite, portfolio, small business, Tweetdeck, twitter