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Working for the digital agency Clever Marketing, just over the border in Surrey, I conduct the day-to-day SEO for the company and its clients. And one thing that has been challenging us recently as been the increasing prevalence of AI Overviews in Google’s Search Engine Results Pages (SERPs). These AI Overviews are increasingly showing up… Read more
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My approach to AI as a digital marketer has been a cautious one. When ChatGPT 3.5 quite literally burst onto the scene in November 2022, it really was a game changer. My initial interest in the company behind it started when I remember seeing Dominic Cummings wearing his OpenAI t-shirt as far back as 2020.… Read more
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Yesterday’s headlines were rife with claims that Prime Minister Sir Keir Starmer said that people with shares do not count as “working people”. If that’s what he meant then that is absolute rubbish. Apparently people with assets are “not working people”. The types of asset owners mentioned in the press were landlords and share owners.… Read more
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When I started investing in stocks and shares just over 3 years ago I didn’t make much in my first calendar year – just 57p. Then in 2022 I stepped up a little bit and earned a princely £14.39 By 2022 I realised that if I worked hard, made money for other people but didn’t… Read more
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I recently heard a criticism of someone for being “reactive” in their digital marketing role. Tonight I want to stand up for them and offer my wholehearted support because I am 100% behind them being reactive in their role. What is Being Reactive? There are a couple of definitions of the adjective reactive: showing a… Read more
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A few years ago I saw a clip of American Navy Seal Admiral William McRaven saying “make your bed” as part of an address to an audience at the University of Texas in 2014. You can watch the particular snippet here, but the gist of the “make your bed” part of his speech was: You… Read more
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As a long-standing member of CAMRA, the Campaign for Real Ale, I have mixed feelings about the JD Wetherspoons brand. But ultimately, if I had to pick a side, I’d have to say that I am a fan and I will speak in defence of Wetherspoons. Wetherspoons: The Bad First, let’s take a look at… Read more
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Every weekday morning at 07:50, BBC Radio 4 broadcasts a short slot called “Thought for the day”. You might expect it to be just that – a thought for the day for you to ponder on, for everyone by everyone. But no. The speakers, in their 3 minute monologue, provide us all with their words… Read more
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If you look around the internet and conversations you may have had about your mortgage going up in recent years, one theme has been common – Liz Truss drove the mortgage rates up. The counter to this has been that inflation has been high, base rates have had to counter this, mortgage rates were already… Read more
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The introduction of ChatGPT as probably the first widespread publicly available generative Artificial Intelligence (AI) tool has been both a blessing and a curse. Firstly, OpenAI triggered an AI “arms race” with Google soon after releasing Bard, and Microsoft, with their huge investment in OpenAI unleashed Copilot. Since then, virtually everything we use in the… Read more