Zero Point Marketing

July 1, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: marketing, SEO.

Tumbleweed. Nothing found.

I was at a meeting the other day when a marketing manager kept talking about “zero point marketing”. I’d never heard this term before so, intrigued, I Googled it. I couldn’t find any reference to it on Google. It was a bit like the old days when you used to get a “Googlewhack”, a term • Read More »

SEO and PPC vs. QR and AR

June 21, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: marketing.

Yes, I know, it's a wild swan chase, right?

In digital marketing circles I still see QR (Quick Response) and AR (Augmented Reality) receiving so much reverence and they’re still touted as on the edge of being “the next big thing”. Only this morning for instance there was a piece in the online industry publication The Drum. Their piece, titled How do you solve • Read More »

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Superhero, Jab Number Two and a Pulitzer Prize

June 14, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy.

Superhero.

After last week’s epic post, I have some more trumpet blowing to do, both personal and for the family. The first is after my Managing Director at Clever Marketing let me know why my ears were burning. In a quick email he let me know that a company client, a financial services firm, had emailed • Read More »

Incremental Gains, Web Dev and Being the Best

June 9, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy.

Limitless blue skies.

Taking Stock of the Successes from Incremental Gains For over twenty years now I’ve worked my arse off to get to where I am today, humbly and modestly keeping my head down and diving into my work with such drive and determination that I often forget to stop, take stock, and see how far I’ve • Read More »

Never Give Up The Power You Have

April 23, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: spirituality, Zen.

Vandana Shiva and Russell Brand.

I’ve been really enjoying the thoughts and words of Russell Brand recently; His quest for enlightenment, his recent Audiobook Revelation, and the amazing guests he’s spoken to on his YouTube channel and Luminary podcasts, including Ekhart Tolle, René Brown and Ricky Gervais, to name just a few. However, his recent interview of Vandana Shiva really • Read More »

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My AstraZeneca Jab Side Effects

March 31, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: health.

For the record, my AstraZeneca jab side effects were: Sore throat. Cough. Flu-like symptoms. Sore arm. Feeling low/down/anxious. Heart palpitations. Lost 7lb (Half a stone, just over 3Kgs). There’s been so much talk of how it’s affected people differently and so this is me chiming in to make people aware that I had the same. • Read More »

Recipeasly: A Lesson in Digital Disruption

March 2, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: Internet.

Recipeasly. We're Sorry.

Just sharing this post I originally wrote for Clever Marketing’s digital marketing blog, you can see the original at Recipeasly: A Lesson in Digital Disruption “Digital disruption” has been a popular topic in recent years with technically-savvy businesses looking to use digital technology to change the status quo. But what exactly is digital disruption? In • Read More »

Data-Driven Decisions

February 19, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy.

Data driven decisions - data not dates.

If there’s one thing Boris Johnson has gotten right it’s his latest statement on data-driven decisions. Yesterday, in answer to calls to end lockdown, the Prime Minister said the approach to easing would be based upon “data not dates”. The PM’s stance is encouraging on many levels, and also draws parallels with the business and • Read More »

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Optimising Menus for SEO: Digital Marketing Masterclass

January 31, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: SEO, technical seo.

This article “Optimising Menus for SEO: Digital Marketing Masterclass” was originally published over at Clever Marketing for whom I wrote this blog post. It details how to optimise menu systems with technical analysis and technical SEO. The canonical tags in this post point to the original article. Every day our digital marketing agency conducts work • Read More »