As a digital marketer one of the things that really bothers me in 20 years of web design is this…
Donald Trump’s Economic Illiteracy
June 26, 2018 | By Paul Mackenzie Ross | No Comments | Filed in: economics, politics.
I Finally Made it to Brighton SEO
June 7, 2018 | By Paul Mackenzie Ross | No Comments | Filed in: SEO.
After 18 years of “doing SEO” I finally made it to the Mecca of search marketing conferences and made it to Brighton SEO. The event has been on my radar for a few years but all the barriers have been in place to prevent my attendance – everything from other commitments, forgetfulness, denying myself due • Read More »
Google Analytics Adds GDPR Data Retention Controls
April 12, 2018 | By Paul Mackenzie Ross | No Comments | Filed in: SEO.
I received this email from the Google Analytics team last night which I think is well worth sharing. As you should already be aware, the EU’s General Data Protection Regulatuons (GDPR) are due to take effect in the UK from the 25th May 2018. The new regulations put an even greater burden of responsibility on • Read More »
Tags: GDPR, Google Analytics
Ready Player One: The References
March 31, 2018 | By Paul Mackenzie Ross | No Comments | Filed in: film & tv.
SPOILER ALERT I hadn’t heard about Steven Spielberg’s new film Ready Player One until this week. It cropped up somewhere as a reference in itself and that was it, as far as I was concerned. No trailer, no previews, no idea. But then the wife said she was taking the children to see it and • Read More »
Tags: retro games, science fiction, scifi
Wizards Unite in Overlooking Ingress
November 18, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: games.
One latest buzz doing the rounds is the news that a new game, Harry Potter Wizards Unite, is in the making. The difference with this one is that it is not just a mobile game but an Augmented Reality (AR) game.
Tags: AR, Augmented Reality, Harry Potter, Ingress, Niantic, Pokémon Go, Wizards Unite
Go See Blade Runner 2049
October 15, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: Scifi.
Blade Runner is one of my favourite films. It’s sci-fi, it’s got a great cast, it’s cult, seminal and influential, and the Iron Maiden album cover Somewhere in Time owes a lot to it.
Tags: Blade Runner, cinema, Farnborough, science fiction, scifi
I Love Bad Data
July 13, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy, politics, random.
As a digital marketer and copywriter, I love bad data… NOT. When I have to look at web traffic, organic visits, pay per click, social media… I look at the data. When I write a report… I look at and present the data. Writing a blog post or news article? You have to look at • Read More »
What Easter Really Means
April 14, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy, spirituality.Yes folks, it’ that time of year again where, if you’ve forgotten, there are plenty of people out there who want to remind you what easter really means. This year we’ve already had Cadbury and The National Trust scolded for dropping the word Easter from their advertising to “Join the Cadbury Egg Hunts”. Now we’ve • Read More »
Tags: easter, filthy heathen, heathen, pagan
The Self-Employed National Insurance Rise
March 11, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: business.
So Philip Hammond raised the rate of National Insurance for the self-employed in his first budget. Not only did he break an election pledge but the raise has been defended as “fair”. Is it fair? Here’s my opinion. As an employee, I sign some forms when I join work and hand my employer my National • Read More »