As a digital marketer and copywriter, I love bad data… NOT. When I have to look at web traffic, organic visits, pay per click, social media… I look at the data. When I write a report… I look at and present the data. Writing a blog post or news article? You have to look at • Read More »
Yes folks, it’ that time of year again where, if you’ve forgotten, there are plenty of people out there who want to remind you what easter really means. This year we’ve already had Cadbury and The National Trust scolded for dropping the word Easter from their advertising to “Join the Cadbury Egg Hunts”. Now we’ve • Read More »
So Philip Hammond raised the rate of National Insurance for the self-employed in his first budget. Not only did he break an election pledge but the raise has been defended as “fair”. Is it fair? Here’s my opinion. As an employee, I sign some forms when I join work and hand my employer my National • Read More »
Welcome to The Sarcen Stones – Farnborough’s New Pub. So we’ve lost The Tumble Down Dick, The George, The Queen’s Head, The Imperial Arms, The Potters Arms, The Old Courthouse and The Ham & Blackbird. One of our pubs was infamously turned into a fast food restaurant (a very sore point and a personal one • Read More »
In my 16 + years as a digital professional, I have worked for small businesses, a couple of charities and a global corporation. And now I am a big cog in a small machine once again. Working for Johnson & Johnson for the last 15 months was about as a big a business as I • Read More »
Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot! Also, • Read More »
So I went back to college in 2017. Why? Because I wanted to “firm up” on a subject. And that subject is? Marketing.
There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up • Read More »
Back in 1994 I’d been out of the computing loop for a few years. I’d cut my teeth on the Sinclair ZX81, graduated to Acorn’s BBC Model B and worked on Archimedes at college for my Computing Science A level. Then I lost contact with computers for the best part of 5 long years.