Dehumanisation

March 15, 2024 | By Paul Mackenzie Ross | No Comments | Filed in: copywriting.

dehumanisation noun The process of depriving a person or group of positive human qualities. “the consequences of systematic dehumanization of one racial group in a society can be horrific” I was looking at LinkedIn this morning. I don’t spend so much time on social media these days because it can be a bit of rabbit warren. • Read More »

The Purge: The Google March 2024 Update

March 9, 2024 | By Paul Mackenzie Ross | 1 Comment | Filed in: SEO.

TLDR; Generative AI has massively increased the amount of content on the web. Some people have exploited this opportunity to contribute to the sheer volume of content. Others have promoted these exploits, further increasing the reach of these methods. It’s 2008 repeating itself, when then Google CEO Eric Schmidt called the internet a “cesspool” Google • Read More »

Gamification of Trading – Good or Bad?

March 2, 2024 | By Paul Mackenzie Ross | No Comments | Filed in: finance.

Only last night I was catching up with a friend, asking him if he’d had any more recent income from his Premium Bonds – After last summer he said he was getting more regular “wins” of £100 a month from his full investment in Premium Bonds. He said he never used to have so many • Read More »

Are You Left Wing or Right Wing?

January 13, 2024 | By Paul Mackenzie Ross | No Comments | Filed in: politics.

A colleague at work asked an interesting question the other day. He was quite sensitive of the fact that politics is personal and potentially quite divisive subject, so he didn’t expect us to have to answer, but he asked anyway; “Do you consider yourself left wing or right wing?” My immediate reaction was: “Well I • Read More »

Helpful Content Since 2007

November 26, 2023 | By Paul Mackenzie Ross | No Comments | Filed in: SEO.

For those of you in the website and digital marketing professions you must have seen Google’s helpful content updates. First rolled out in August 2022, we’ve had three helpful content updates now, the last being in November 2023. These updates typically take up to two weeks to roll out and complete. What Are Helpful Content • Read More »

Ten Years to Raid the West

October 29, 2023 | By Paul Mackenzie Ross | No Comments | Filed in: politics.

Ten Years to Raid the West

Margaret Thatcher was the UK’s Prime Minister for 11 years. In that time she started the sell-off of public services, caused massive unemployment, increased wealth for some as well as poverty for many, weakened the unions, cut funding for health and education, and created greater division and inequality which continues today. John Major was PM • Read More »

Welcome Aboard Cloudflare, My New Registrar of Choice

July 21, 2023 | By Paul Mackenzie Ross | No Comments | Filed in: tech.

When I first set up a presence on the world wide web it was via a Demon Internet. In 1998 my web address was mackenzieross.demon.net and my first ever homepage, complete with a digital hit counter, ended up being dedicated to my love of the Opel Manta, now a rare and classic car. By 2000 • Read More »