As a digital marketer and copywriter, I love bad data… NOT. When I have to look at web traffic, organic visits, pay per click, social media… I look at the data. When I write a report… I look at and present the data. Writing a blog post or news article? You have to look at • Read More »
What Easter Really Means
April 14, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy, spirituality.Yes folks, it’ that time of year again where, if you’ve forgotten, there are plenty of people out there who want to remind you what easter really means. This year we’ve already had Cadbury and The National Trust scolded for dropping the word Easter from their advertising to “Join the Cadbury Egg Hunts”. Now we’ve • Read More »
Tags: easter, filthy heathen, heathen, pagan
The Self-Employed National Insurance Rise
March 11, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: business.
So Philip Hammond raised the rate of National Insurance for the self-employed in his first budget. Not only did he break an election pledge but the raise has been defended as “fair”. Is it fair? Here’s my opinion. As an employee, I sign some forms when I join work and hand my employer my National • Read More »
The Sarcen Stones – Farnborough’s New Pub
March 8, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: Pubs.
Welcome to The Sarcen Stones – Farnborough’s New Pub. So we’ve lost The Tumble Down Dick, The George, The Queen’s Head, The Imperial Arms, The Potters Arms, The Old Courthouse and The Ham & Blackbird. One of our pubs was infamously turned into a fast food restaurant (a very sore point and a personal one • Read More »
Tags: Farnborough, pubs
A Big Cog in a Small Machine Once Again
March 1, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: work.
In my 16 + years as a digital professional, I have worked for small businesses, a couple of charities and a global corporation. And now I am a big cog in a small machine once again. Working for Johnson & Johnson for the last 15 months was about as a big a business as I • Read More »
Tags: Clever Marketing, digital marketing, Digital Marketing Manager, J&J, Johnson & Johnson
Have You Seen this Digital Marketing Map?
March 1, 2017 | By Paul Mackenzie Ross | 2 Comments | Filed in: creativity, design, marketing.
Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot! Also, • Read More »
Tags: digital marketing, digital marketing map, infographic, London Underground map, mind map, tube map
Back to College in 2017
February 15, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: education, marketing.
So I went back to college in 2017. Why? Because I wanted to “firm up” on a subject. And that subject is? Marketing.
Tags: Alta Vista, Bing, CIM, Continuous Personal Development, CPD, digital marketing, Dogpile, Farnborough, Farnborough College of Technology, FCOT, Google+, Magellan, SEO, SERPs, Yahoo!
The Big AdWords ShakeUp
February 25, 2016 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, SEO.There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up • Read More »
Tags: AdWords, digital marketing, Google AdWords, Google+, PPC, SEO
Doom – My Recollections of a World-changing Computer Game
December 27, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: games.Back in 1994 I’d been out of the computing loop for a few years. I’d cut my teeth on the Sinclair ZX81, graduated to Acorn’s BBC Model B and worked on Archimedes at college for my Computing Science A level. Then I lost contact with computers for the best part of 5 long years.
Tags: Doom
Google Gives Precedence to HTTPS in Search
December 17, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: Uncategorized.Google have just announced that they are giving even greater precedence to HTTPS* pages in search results.
Tags: digital marketing, encryption, Google+, HTTPS, marketing, security, SEO, SERPs