The Cost of Living Needs Serious Attention

June 11, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: finance.

Graph showing cost of living searches in UK, 12 months to June 11th 2022 (Google Trends)

There’s been so much talk about the cost of living over the past few months. In many mainstream media outlets it’s commonly referred to as the “cost of living crisis”. To illustrate interest in the subject, here’s a Google Trends graph of the popularity of the search term “cost of living” in the United Kingdom • Read More »

There Wouldn’t Be a Cost of Living Crisis if We Had Better Management

February 17, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: business, philosophy.

Things go up. Things go down. When this happens along a historical timeline you can see that it’s cyclical. Stock market sentiment, share prices, inflation, interest rates and economic activity in general are all examples of systems that are subject to ebbs and flows in fortunes. Ultimately economies are just rather large businesses, made up • Read More »

Veganuary 2022

January 31, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: food.

Vegan creamy gnocchi

(This was originally posted on 28th December 2021 but is republished each day of January 2022 to stay at the front of this blog) Having just read Dale Vince’s excellent Manifesto, I decided that maybe I should make an effort to reduce my red meat intake this next year. Part autobiography, part business biography and • Read More »

Truly Holistic Digital Marketing

January 21, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: digital marketing.

Digital marketing; what is it? SEO? PPC? Social media? Paid social? Programmatic? It’s all of the above. Digital marketing is also a lot more. When you’ve learned HTML, CSS, been a researcher, a web designer, a web developer, worked in a digital marketing agency, twenty years ago, before “digital marketing agency” became a term and • Read More »

The Firepit

January 19, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy.

Someone today said, in answer to the question “Did you have a good Christmas?” “I discovered the joys of the fire pit and mulled wine” Wow, waiting 50 years to appreciate such simple things in life! Mulled wine is great, it’s been a staple of my family for many years, especially with the German connections • Read More »

BBC Licence Fee Savings Distraction

January 17, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: finance, politics.

Whilst the prime minister is embroiled in yet another controversy, his government has set out to throw “red meat” out to its voter base and back benchers. For one thing, saying the military should be in charge of handling migrant boats in the English Channel is just ridiculous. There are not enough Royal Navy vessels • Read More »

The Metaverse: What Next?

January 9, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: tech.

The metaverse - Google Trends 2014-2021

As has been mentioned before on here, the metaverse has been around for over 30 years. It all started, at least in name, in Neal Stephenson’s book Snow Crash, go read it if you haven’t already and be ready for a televised version. The metaverse is also a great fixed focus name for the world • Read More »

Theranos: Charisma Over Competence

January 6, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: news.

Theranos - Charisma over competence.

Whilst it’s making the mainstream headlines right now, the Theranos story has actually been rumbling on for a number of years. Formed way back in 2003, Theranos’ unique selling point (USP) was that it could analyse just a few drops of patients’ blood and produce results. It claimed that, backed by its innovative technology, it • Read More »

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SMART Goals, The New Thing

January 5, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: business.

Dungdm93, CC BY-SA 4.0 , via Wikimedia Commons

I did smile today when someone sent me an email explaining SMART goals. It’s always so interesting to see such a mature business tool being realised by a new audience. SMART, the acronym for Specific, Measureable, Achievable, Realistic and Time-bound (or Timely), has been doing the rounds since it was first published in Management Review • Read More »

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2021 Reading Challenge – Smashed It

December 31, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: Books.

2021 Reading Challenge

In 2020 I read just 8 books. In 2021 I apparently read 31 books. As you can surmise from this blog post’s featured image, there are some duplicates for some reason and I can’t work out why. The real number of books I completed in 2021 was actually 27. So I smashed my goal by • Read More »