Dry January: Was It Worth It?

February 16, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: Uncategorized.

I decided to jump on the wagon and do Dry January at the start of 2021. I was a bit late, but only because the person I was there to encourage and support was late too…

Optimising Menus for SEO: Digital Marketing Masterclass

January 31, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: SEO, technical seo.

This article “Optimising Menus for SEO: Digital Marketing Masterclass” was originally published over at Clever Marketing for whom I wrote this blog post. It details how to optimise menu systems with technical analysis and technical SEO. The canonical tags in this post point to the original article. Every day our digital marketing agency conducts work • Read More »

Is Trump Trying to Stifle Your Free Speech But Not His?

May 28, 2020 | By Paul Mackenzie Ross | No Comments | Filed in: social media.

Trump trying to stifle free speech?

TLDR; Trump didn’t like one of his tweets getting a “fact check” label so now he’s absolutely seething and potentially just about to do something ironic/draconian/stupid.   https://www.bbc.co.uk/news/business-52815872   If you haven’t been following the story, it goes like this:   In July 2001 one of the staff of then Republican congressman Joe Scarborough was • Read More »

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Doing vs Thinking: A Work Theory

March 5, 2020 | By Paul Mackenzie Ross | No Comments | Filed in: business, philosophy.

Thinking vs Doing - A Work Theory

Working at a digital marketing agency, I spend a lot of time analysing not just the campaign data of the SEO and PPC work we do, but also the workflow and the processes. Granted, we are so busy that there’s not always time to analyse and philosophise, but when we do it has to be • Read More »

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The Absurdity of “Get Brexit Done”

December 17, 2019 | By Paul Mackenzie Ross | No Comments | Filed in: Uncategorized.

Get Brexit Done - Union flag with BREXIT text

So, the results came in on Friday 13th December – The British people want to “ get Brexit done”. Of course, they also didn’t like Jeremy Corbin, a radical Labour MP who was subjected to numerous character assassination attempts but who didn’t defend himself against them anywhere near strongly enough. They also had no love • Read More »

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I Finally Made it to Brighton SEO

June 7, 2018 | By Paul Mackenzie Ross | No Comments | Filed in: SEO.

Brighton SEO

After 18 years of “doing SEO” I finally made it to the Mecca of search marketing conferences and made it to Brighton SEO. The event has been on my radar for a few years but all the barriers have been in place to prevent my attendance – everything from other commitments, forgetfulness, denying myself due • Read More »