Doing vs Thinking: A Work Theory

March 5, 2020 | By Paul Mackenzie Ross | No Comments | Filed in: business, philosophy.

Working at a digital marketing agency, I spend a lot of time analysing not just the campaign data of the SEO and PPC work we do, but also the workflow and the processes. Granted, we are so busy that there’s not always time to analyse and philosophise, but when we do it has to be • Read More »

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The Absurdity of “Get Brexit Done”

December 17, 2019 | By Paul Mackenzie Ross | No Comments | Filed in: Uncategorized.

So, the results came in on Friday 13th December – The British people want to “ get Brexit done”. Of course, they also didn’t like Jeremy Corbin, a radical Labour MP who was subjected to numerous character assassination attempts but who didn’t defend himself against them anywhere near strongly enough. They also had no love • Read More »

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I Finally Made it to Brighton SEO

June 7, 2018 | By Paul Mackenzie Ross | No Comments | Filed in: SEO.

After 18 years of “doing SEO” I finally made it to the Mecca of search marketing conferences and made it to Brighton SEO. The event has been on my radar for a few years but all the barriers have been in place to prevent my attendance – everything from other commitments, forgetfulness, denying myself due • Read More »

I Love Bad Data

July 13, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy, politics, random.

As a digital marketer and copywriter, I love bad data… NOT. When I have to look at web traffic, organic visits, pay per click, social media… I look at the data. When I write a report… I look at and present the data. Writing a blog post or news article? You have to look at • Read More »