Hello, I’m Paul Mackenzie Ross, a highly experienced and talented digital professional living in Farnborough, Hampshire. I’ve spent over 25 years primarily in digital marketing, specialising mostly in SEO and technical SEO, as a copywriter, content marketer, and website designer/developer too.
I’m currently freelancing via the studio I founded back in 2000 AD – For 25 years now 22i Design & Digital has provided the full stack of business website services, from domain names, website hosting, and email servers, to web design, content creation (copywriting, blog writing, and photography) and the full range of digital marketing services (SEO including technical SEO, PPC, and social media).
Yes, I’m a one-man studio, and yes, I can do it all as an expert with that 25 years of experience.
Latest from my Digital Marketing Blog
I’ve been doing SEO and digital for 25 years, and here’s where I capture and share my ideas…
- The State of SEO: Keep Calm and Carry On
- Google’s June 2025 Core Update: What It Means for Your Website (and What to Do Next)
- The Keynesian Multiplier in SEO
Digital Skills and Services
I love auditing websites so that I can find opportunities for growth, formulating digital marketing strategies and content marketing plans then measuring the data increases as traffic, engagements, and conversions take off.
In previous roles I have been:
- Senior Digital Marketing Manager for Clever Marketing, a full service digital marketing agency
- IT/Digital Project Manager at LifeScan/OneTouch part of Johnson & Johnson Diabetes Care Companies.
- EMEA Digital Technical Analyst or, in English, the Portfolio Manager and Digital Project Manager for LifeScan in Europe, the Middle East and Africa (EMEA).
- Social Media Outreach Officer for the Guide Dogs charity.
- Webmaster and Deputy IT Manager for Cycling UK (formerly CTC, the national cycling charity).
- Web Designer and Business Editor for the UK small business website www.is4profit.com for 13½ years before it was sold to StartUps.co.uk.
It was at is4profit where my digital career took off. As one of the UK’s first small business directories and I earned a massive amount of experience as a digital marketer, SEO guy, webmaster, content manager, editor, copywriter, Content Management System (CMS) wrangler, researcher, business analyst, systems analyst and project manager. You could say I’m a “jack of all trades” but, as the sci-fi author Robert Heinlein once wrote, “specialisation is for insects”. And besides, being a “well-rounded individual” is much more appropriate.
Since 2000 AD I have run my own small business, 22i design & digital, providing domain names, web hosting, web design, freelance SEO and IT services. I host & build websites for Small and Medium-sized Enterprises (SMEs – or SMBs as they say in the USA – Small businesses to you and me), designing layout & logos, providing photography, writing content with a sound basis in search engine optimisation techniques, and helping companies with their social media from my extensive online marketing experience.
What Others Say About Paul Mackenzie Ross
I used to be overtly modest but have realised that to really drive forwards I needed to accept my successes and be less self-effacing. Here are a couple of quotes from recent work I’ve done:
“Until Paul got involved, it did feel chaotic.”
“It’s so nice to read an email from someone in SEO who obviously knows what they’re doing.”
“Are you sure you’re not a developer?”
“Paul did me some great blogs on legal”
“You won’t find anyone better than Paul”
I am a very sociable character, always happy to meet fellow minds, so feel free to catch up and introduce yourself on Twitter. However, with the upheavals at Twitter since Elon Musk took over, I’ve got an escape plan with my additional account on Mastodon and Bluesky.
Where to Next?
I love being in digital marketing more than anything and SEO, technical SEO & content are my main drivers. However, I am more than happy to consult and manage PPC campaigns and social media projects. Give me your website and I will vastly improve how it performs and how your business brings in leads etc.
So get in touch and I can work for you on a digital retainer, a contract, full time, or as and when you need my skills, expertise, and services.
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