Specialisation is for Insects
Specialisation is great, but the most rounded professionals are those who have so many elements of digital marketing and beyond in their DNA…
digital marketing
Being Reactive in Digital Marketing
I recently heard a criticism of someone for being “reactive” in their digital marketing role. Tonight I want to stand up for them and offer my wholehearted support because I am 100% behind them being reactive in their role. What is Being Reactive? There are a couple of definitions of the adjective reactive: showing a … Read more
Truly Holistic Digital Marketing
Digital marketing; what is it? SEO? PPC? Social media? Paid social? Programmatic? It’s all of the above. Digital marketing is also a lot more. When you’ve learned HTML, CSS, been a researcher, a web designer, a web developer, worked in a digital marketing agency, twenty years ago, before “digital marketing agency” became a term and … Read more
Crypto Marketing: Agency Bans Adverts
Several cryptocurrency ads have recently been banned by the UK’s Advertising Standards Authority (ASA) as the advertisers been found by the authority to have broken the rules. The crypto ads and crypto campaigns in question were mostly from cryptocurrency exchanges but also included two household names; eToro, normally known for its stocks and shares trading … Read more
LinkedIn SEO Assessment: Top 5%
LinkedIn SEO Assessment: Top 5%! I’ve always been a modest soul but recently I’ve felt it time to actually, really show off my skills. My Search Engine Optimisation (SEO) work always does the talking and I’ve been a successful SEO consultant for over twenty years now. However, LinkedIn had this option to “earn a badge” … Read more
Zero Point Marketing
I was at a meeting the other day when a marketing manager kept talking about “zero point marketing”. I’d never heard this term before so, intrigued, I Googled it. I couldn’t find any reference to it on Google. It was a bit like the old days when you used to get a “Googlewhack”, where there … Read more
SEO and PPC vs. QR and AR
In digital marketing circles I still see QR (Quick Response) and AR (Augmented Reality) receiving so much reverence and they’re still touted as on the edge of being “the next big thing”. Only this morning for instance there was a piece in the online industry publication The Drum. Their piece, titled How do you solve … Read more
Recipeasly: A Lesson in Digital Disruption
Just sharing this post I originally wrote for Clever Marketing’s digital marketing blog… “Digital disruption” has been a popular topic in recent years with technically-savvy businesses looking to use digital technology to change the status quo. But what exactly is digital disruption? In a nutshell, digital disruption is a change or transformation, brought about by … Read more
Optimising Mega Menus for SEO: Digital Marketing Masterclass
This article “Optimising Mega Menus for SEO: Digital Marketing Masterclass” was originally published over at Clever Marketing for whom I wrote this blog post. It details how to optimise menu systems with technical analysis and technical SEO. The canonical tags in this post point to the original article. Every day our digital marketing agency conducts … Read more