Freelance Digital Marketing Consultant
A selection of articles about digital marketing, an umbrella term for all the online marketing disciplines including SEO, PPC, and social media (Paid and organic).
As we reach the final days of 2025, Google delivered one more significant update to keep us on our toes. The December 2025 core update, the third of the year, is currently rolling out as I write this on 29th December, and it’s already causing substantial ranking shifts across numerous industries. Let’s look back at … Read more
Specialisation is great, but the most rounded professionals are those who have so many elements of digital marketing and beyond in their DNA…
I recently heard a criticism of someone for being “reactive” in their digital marketing role. Tonight I want to stand up for them and offer my wholehearted support because I am 100% behind them being reactive in the work that they do. What is Being Reactive? There are a couple of definitions of the adjective … Read more
Everything changed when OpenAI’s ChatGPT publicly debuted in November 2022. Within just three months the platform broke the record for the most rapidly adopted software ever with an incredible 100 million plus users in that short space of time. Those initial months witnessed a real frenetic scramble to harness ChatGPT’s capabilities across a diverse range … Read more
Digital marketing; what is it? SEO? PPC? Social media? Paid social? Programmatic? It’s all of the above. Digital marketing is also a lot more. When you’ve learned HTML, CSS, been a researcher, a web designer, a web developer, worked in a digital marketing agency, twenty years ago, before “digital marketing agency” became a term and … Read more
Several cryptocurrency ads have recently been banned by the UK’s Advertising Standards Authority (ASA) as the advertisers been found by the authority to have broken the rules. The crypto ads and crypto campaigns in question were mostly from cryptocurrency exchanges but also included two household names; eToro, normally known for its stocks and shares trading … Read more
LinkedIn SEO Assessment: Top 5%! I’ve always been a modest soul but recently I’ve felt it time to actually, really show off my skills. My Search Engine Optimisation (SEO) work always does the talking and I’ve been a successful SEO consultant for over twenty years now. However, LinkedIn had this option to “earn a badge” … Read more
I was at a meeting the other day when a marketing manager kept talking about “zero point marketing”. I’d never heard this term before so, intrigued, I Googled it. I couldn’t find any reference to it on Google. It was a bit like the old days when you used to get a “Googlewhack”, where there … Read more
In digital marketing circles I still see QR (Quick Response) and AR (Augmented Reality) receiving so much reverence and they’re still touted as on the edge of being “the next big thing”. Only this morning for instance there was a piece in the online industry publication The Drum. Their piece, titled How do you solve … Read more
