digital marketing

  • Zero Point Marketing

    I was at a meeting the other day when a marketing manager kept talking about “zero point marketing”. I’d never heard this term before so, intrigued, I Googled it. I couldn’t find any reference to it on Google. It was a bit like the old days when you used to get a “Googlewhack”, where there… Read more

  • In digital marketing circles I still see QR (Quick Response) and AR (Augmented Reality) receiving so much reverence and they’re still touted as on the edge of being “the next big thing”. Only this morning for instance there was a piece in the online industry publication The Drum. Their piece, titled How do you solve… Read more

  • In my 16 + years as a digital professional, I have worked for small businesses, a couple of charities and a global corporation. And now I am a big cog in a small machine once again. Working for Johnson & Johnson for the last 15 months was about as a big a business as I… Read more

  • Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot! Also,… Read more

  • Back to College in 2017

    So I went back to college in 2017. Why? Because I wanted to “firm up” on a subject. And that subject is? Marketing. Read more

  • The Big AdWords ShakeUp

    There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up… Read more

  • Google have just announced that they are giving even greater precedence to HTTPS* pages in search results. Read more

  • And Now the AMP Project

    As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G. Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile… Read more

  • Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake… Read more