Paul Mackenzie Ross

creativity

  • Have You Seen this Digital Marketing Map?

    Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot! Also,… Read more

  • The Business Benefits of Marginal Gains

    “The Business Benefits of Marginal Gains”, written by Paul Mackenzie Ross, first appeared in the small business blog section of www.is4profit.com My Managing Director and I were discussing the subject of business performance and commercial efficiency the other day when he mentioned the recent story of the British Olympic Cycling team boss, Dave Brailsford. Read more

  • 22i Design – 10 Years

    When a little London agency tweeted the other week something along the lines of “Hooray – we’ve been doing business for 10 years!” it suddenly dawned on me… …22i Design, my little Farnborough web design business, was 10 years old on the 5th September 2010! I’d been so incredibly busy that the date plain slipped me… Read more

  • Stating the Obvious

    I don’t know when I came up with the tag line “Stating the bleedin’ obvious since 1970” for this blog but I seem to recall it was a reaction to the level of hero worship that is afforded to those who merely… state the bleeding obvious. I’m talking about leading figures in the industry, in… Read more

  • Dropbox

    When Jeffrey Zeldman said he was using Dropbox on twitter many moons ago you just knew it was going to be useful – 2Gb of free external storage. I signed up to his invitation link and we both got an additional 250Mb of storage space and then that was it – I sat on Dropbox… Read more

  • The Best Camera

    Before I got my iPhone I had a Nokia N95 – It had a 5 megapixel camera, lense cover, flash and zoom. As a camera on a smartphone it spoiled me and the lack of camera features & functions was one of my main criticisms of the iPhone with its 2 megapixel no flash/no zoom… Read more