Have You Seen this Digital Marketing Map?

Digital Marketing Map 2013Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot!

Also, this is a digital marketing roadmap and a mind map too, so the digital landscape has been clearly and logically laid out and all the connections made…

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The Business Benefits of Marginal Gains


“The Business Benefits of Marginal Gains”, written by Paul Mackenzie Ross, first appeared in the small business blog section of www.is4profit.com

The Business Benefits of margin gains - one percent

My Managing Director and I were discussing the subject of business performance and commercial efficiency the other day when he mentioned the recent story of the British Olympic Cycling team boss, Dave Brailsford.

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22i Design – 10 Years

When a little London digital agency tweeted the other week something along the lines of “Hooray – we’ve been doing business for 10 years!” it suddenly dawned on me… …22i Design, my little Farnborough web design business, was 10 years old on the 5th September 2010! I’d been so incredibly busy that the date plain slipped … Read more

Stating the Obvious

I don’t know when I came up with the tag line “Stating the bleedin’ obvious since 1970” for this blog but I seem to recall it was a reaction to the level of hero worship that is afforded to those who merely… state the bleeding obvious. I’m talking about leading figures in the industry, in … Read more

The Best Camera

Before I got my iPhone I had a Nokia N95 – It had a 5 megapixel camera, lense cover, flash and zoom. As a camera on a smartphone it spoiled me and the lack of camera features & functions was one of my main criticisms of the iPhone with its 2 megapixel no flash/no zoom … Read more