twitter Archives - Paul Mackenzie Ross

Digital Marketing in 2024: A Year of Innovation & Transformation

March 12, 2025December 23, 2024 by Paul Mackenzie Ross

A look back at digital marketing in 2024

2024 has been an amazing year in the digital marketing world, marked by the continued rapid advancement of AI, big shifts in search engine algorithms, and the ever-evolving social media landscape. From the rise and rise of generative AI to the burgeoning importance of authenticity, 2024 has been a year of exciting developments. So without … Read more

And Now the AMP Project

February 16, 2017October 8, 2015 by Paul Mackenzie Ross

As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.

Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.

The Fine Line Between Marketing and Spamming

March 13, 2011 by Paul Mackenzie Ross

Some time ago I decided to join Ecademy to try it out and possibly extend my network within my industry. Immediately upon subscribing a couple of people were “all over me”. Now that’s not exactly “the way I roll” but I connected with these people anyway and, in a short period of time, received numerous … Read more

Stating the Obvious

February 27, 2017August 28, 2010 by Paul Mackenzie Ross

I don’t know when I came up with the tag line “Stating the bleedin’ obvious since 1970” for this blog but I seem to recall it was a reaction to the level of hero worship that is afforded to those who merely… state the bleeding obvious. I’m talking about leading figures in the industry, in … Read more

Twitter: Does your Small Business Need it?

April 4, 2025August 22, 2010 by Paul Mackenzie Ross

“Twitter: Does your Small Business Need it?” was written by Paul Mackenzie Ross and first appeared in the business advice section of is4profit.com

The social media platform twitter seems to have taken its place in the list of daily tools that many small businesses cannot do without. Every day most decision makers in SMEs will check the post for mail, their phone for texts or voicemail messages, their email and now their twitter account.

But with the “to do” list getting ever longer the first thing every small business owner needs to ask themselves is this: Twitter: does your small business really need it?