Freelance Digital Marketing Consultant
I have to admit that when Google released for the first time ever its guidance on optimising for AI search it did make me smile. I am guilty of leaning toward the “it‘s just SEO“ camp but with the clear nuance that SEO is such a huge discipline that it depends on what you understand … Read more
One of the biggest questions in SEO over the past few years has been what to do to optimise for AI search? Because the thing is, if there are no rules and no guidance, then people just make things up. That’s how it’s always been. Until, of course, the powers that be catch up with … Read more
A few times recently I’ve had to explain to clients the concept of information gain. It’s a topic that’s cropped up quite a few times recently in discussions around Google core updates, so I thought it warranted a quick blog post to explain. Information Gain: What is it? When you write about a topic on … Read more
June 2025 brought us the second confirmed official Google core update of the year, arriving not far behind the Google March 2025 core update. Combined with the continued expansion of AI features, a major Google Cloud outage, and some genuinely eye-opening research on zero-click searches, June 2025 was a month that kept all of us … Read more
May 2025 was absolutely packed with developments, and most of them centred around one theme: artificial intelligence is fundamentally reshaping how people search and how Google presents information. From AI Mode’s full rollout to new shopping features in ChatGPT, the landscape shifted significantly this month. If you’re managing a website or running a business that … Read more
Google I/O 2025 was wild. I normally report on the Google I/O annual developer conference but was a bit busy this week to even watch live. However, my friends updated me on the key aspects of the event and I’ve been able to catch up with the aftermath. This year, it seems like this was … Read more
April 2025 continued the trend of significant changes in the search landscape. Whilst Google didn’t announce another core update (the March one had only just finished, after all), we saw persistent ranking volatility, some eye-opening research on AI Overviews’ impact on organic traffic, and important updates to how Google evaluates AI-generated content. Let me walk … Read more
March 2025 brought us what we’d all been waiting for: the first confirmed official Google core update of the year. After months of unexplained volatility and smaller, unannounced changes, Google finally rolled out a major algorithm update that had significant impacts across numerous industries. Let’s walk you through everything that happened in March and what … Read more
Google’s latest big algorithm, the Google March 2025 core update, has now completed rolling out. These core updates are always a big deal in the SEO community and reporting on the completed rollout date is always important because, once they’re over, we should have a better view of what was included and what the effects … Read more
February 2025 was yet another month of interesting developments in the SEO world. Whilst we didn’t see any confirmed core updates from Google, there was plenty of volatility, some significant local search changes, and continued evolution in how AI is reshaping search results. If you’re managing a website or running a local business, understanding what … Read more