Google

Google March 2025 Core Update Complete

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Google March 2025 Core Update Complete

Google’s latest big algorithm, the Google March 2025 core update, has now completed rolling out. These core updates are always a big deal in the SEO community and reporting on the completed rollout date is always important because, once they’re over, we should have a better view of what was included and what the effects … Read more

Digital Marketing in 2024: A Year of Innovation & Transformation

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A look back at digital marketing in 2024

2024 has been an amazing year in the digital marketing world, marked by the continued rapid advancement of AI, big shifts in search engine algorithms, and the ever-evolving social media landscape. From the rise and rise of generative AI to the burgeoning importance of authenticity, 2024 has been a year of exciting developments. So without … Read more

Understanding E-E-A-T for SEO

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E-E-A-T and what it means for SEO

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a concept and framework that represents the qualities of a web page. Google’s search quality raters are people who have been trained to look for these elements in web pages that they are assigned to assess. The History of E-E-A-T Originally introduced in 2014, E-A-T was … Read more

The Google Search Data Leak and Its Implications for SEO

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Google Search data leak

A couple of days ago, a Google Search data leak surprised the Search Engine Optimisation (SEO) community. Initially shared by an anonymous source (later identified as Erfan Azimi) and subsequently analysed by SEO experts Rand Fishkin and Mike King, the leak comprises over 2,500 documents detailing more than 14,000 attributes apparently used in Google’s ranking … Read more

The Purge: The Google March 2024 Update

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The Purge: The Google March 2024 Update

TL;DR Generative AI has massively increased the amount of content on the web. Some people have exploited this opportunity to contribute to the sheer volume of content. Others have promoted these exploits, further increasing the reach of these methods. It’s 2008 repeating itself, when then Google CEO Eric Schmidt called the internet a “cesspool” Google … Read more

What Do You Do When Google Call to Help Optimise Your PPC Campaigns?

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What Do You Do When Google Call to Help Optimise Your PPC Campaigns?

Whether you’re a business owner, in a marketing department, or a digital marketing agency, when you run Google Ads there is one cast-iron inevitability – One day an official Google account manager will call you and ask how they can help you with your PPC campaigns. I’ve just had this conversation with a fellow SEO … Read more

Google Transitions from Tracking to Measurement

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Google Transitions from Tracking to Measurement

With the official introduction of the new Google Analytics 4 (GA4) there’s a very obvious but potentially missable shift in not just language but philosophy too. To some it may simply appear as a mere change of wording but it’s also very subtle and yet at the same time extremely powerful and transformative. Google has … Read more

The Big AdWords ShakeUp

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The big AdWords shakeup - Google AdWordsThere’s been a lot of buzz recently about the big AdWords shakeup.

The news has been reported in SearchEngineLand and now Moz.

And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up for the reduction in sidebar ads, there are now four ads at the top of the page.

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