Whether you’re a business owner, in a marketing department, or a digital marketing agency, when you run Google Ads there is one cast-iron inevitability – One day an official Google account manager will call you and ask how they can help you with your PPC campaigns. I’ve just had this conversation with a fellow SEO • Read More »
So I went back to college in 2017. Why? Because I wanted to “firm up” on a subject. And that subject is? Marketing.
Tags: Alta Vista, Bing, CIM, Continuous Personal Development, CPD, digital marketing, Dogpile, Farnborough, Farnborough College of Technology, FCOT, Google, Magellan, SEO, SERPs, Yahoo!
There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up • Read More »
Tags: AdWords, digital marketing, Google, Google AdWords, PPC, SEO
Google have just announced that they are giving even greater precedence to HTTPS* pages in search results.
Tags: digital marketing, encryption, Google, HTTPS, marketing, security, SEO, SERPs
As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G. Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile • Read More »
Tags: AMP, digital marketing, early adopter, Git, Google, LinkedIn, mobile friendly, SEO, SERPs, twitter, wordpress
Wow, that was smooth. Google has simplified its logo, ridding the world of the slightly old-fashioned, serif font that we have known for nearly 17 years and replaced it with a sans-serif font. Initially, I was both surprised and a little dismayed that something so familiar was replaced without a word of warning but, at • Read More »
Tags: branding, digital marketing, Google, logo, logo design
Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake • Read More »
Tags: digital marketing, Google, mobile friendly, mobilegeddon, SEO, SERPs
It’s official – you have just 54 days to make sure your website is mobile friendly or risk slipping down the SERPs. So put this date in your diary – Tuesday 21st April 2015.
Tags: digital marketing, Google, mobile friendly, ranking signal, SEO, SERPs, UX
When Google says jump many people ask how high? So when the Mountain View search giant announced today that it would start flagging up mobile friendly websites in the SERPS this was a sign of just how serious it is to have a mobile first theme. Looking at the Analytics stats for one of my • Read More »
Tags: digital marketing, Google, mobile friendly, SEO, SERPs, web design, webmaster, Webmaster Central
Every once in a while something crops up in the world of search marketing that really piques my interest. Caffeine, Hilltop, Panda, Penguin and Hummingbird and all those updates and refreshes in all their versions, if appropriate, are usually talked about ad nauseam and there’s often little to be added to the conversation because there’s nothing • Read More »
Tags: copywriting, Google, guest blogging, guest posting, HTTPS, marketing, Matt Cutts, SERPs