Freelance Digital Marketing Consultant
SEO strategy is about using all the tools and tactics for successful organic rankings. But more than all the on-page, technical, and local work, it’s about the mindset, the attitude, the real semantic and holistic SEO approach.
I used to write a year-in-review piece for the digital marketing agency I worked at for nearly eight years until January 2025, as their only multi-disciplined digital marketer and writer. This year I’m doing it for myself. 2025 was the year that AI-powered search became even more mainstream, the year Google delivered on its promise … Read more
As we reach the final days of 2025, Google delivered one more significant update to keep us on our toes. The December 2025 core update, the third of the year, is currently rolling out as I write this on 29th December, and it’s already causing substantial ranking shifts across numerous industries. Let’s look back at … Read more
Now that we’re just into December, it’s an appropriate moment to reflect on what’s been an extraordinary year in search. November itself brought some interesting developments, but more importantly, it continued to shed perspective on how dramatically the search landscape has shifted in the year so far… Let me walk you through what happened in … Read more
September 2025 was yet another fascinating month in SEO that challenged some assumptions about AI search whilst reinforcing others. The August spam update finally completed after a lengthy 27-day rollout, Google made a technical change that broke numerous SEO tools, and research showed that traditional search remains far more dominant than the hype might suggest. … Read more
Well. the summer holidays are over and, back at work in SEO, August 2025 brought us the first spam update of the year, ongoing ranking volatility that kept many of us on edge, and some really fascinating insights into how AI search is evolving. If you’ve been watching your rankings closely, August was another month … Read more
It’s time for another monthly roundup, folks. What happened in the SEO world in July 2025 and how is it going to affect my clients and their websites? Well, July 2025 brought us the completion of the Google June 2025 core update, some fascinating research on AI search traffic quality, and a number of interesting … Read more
Google rolled out its June 2025 core update yesterday, the second of the year, and the SEO community is, as usual, running around wondering what’s going to happen this time. What Actually is a Google Core Update? While Google tweaks its algorithm constantly, core updates are the big ones! These are the updates that can … Read more
Have you ever thought about applying the concept of the Keynesian Multiplier in SEO? Anyone who knows me understands that I take a great interest in almost everything. However, two subjects I am currently involved in on a daily basis are economics and SEO. I’ve recently read “Poor Charlie’s Almanac” by Charlie Munger. He was … Read more
I was reading “Talk Two” of “Poor Charlie’s Almanac” last night. It’s the biography of Charlie Munger legendary investor Warren Buffet’s trusted business partner for many years until Munger’s death at the age of 99 in 2023. “Spend each day trying to be a little wiser than you were when you woke up.” Titled “On … Read more
If you’ve ever wondered why your website’s performance seems to plateau after an initial burst of SEO work, you’re not alone. After 25+ years in digital marketing, much of it right here in Farnborough, Hampshire, I’ve seen too many businesses fall for the “quick win” promise of big agencies, only to be left with lacklustre … Read more