Freelance Digital Marketing Consultant
SEO strategy is about using all the tools and tactics for successful organic rankings. But more than all the on-page, technical, and local work, it’s about the mindset, the attitude, the real semantic and holistic SEO approach.
And nobody wants THIS trophy Every so often a piece of data lands that confirms something I’ve been discussing with colleagues and clients alike. This is, yet again, one of those weeks. SparkToro and Similarweb have followed up their US zero-click study with the same analysis across five more countries, and the United Kingdom has … Read more
Starting work for a renowned client in the financial services industry almost a year ago I was tasked with improving their performance in organic search. The first hurdle was that their website was in a CMS I’d never even heard of before – Silverstripe. I conducted a comprehensive website and SEO audit, drew up a … Read more
One of the biggest questions in SEO over the past few years has been what to do to optimise for AI search? Because the thing is, if there are no rules and no guidance, then people just make things up. That’s how it’s always been. Until, of course, the powers that be catch up with … Read more
I used to write a year-in-review piece for the digital marketing agency I worked at for nearly eight years until January 2025, as their only multi-disciplined digital marketer and writer. This year I’m doing it for myself. 2025 was the year that AI-powered search became even more mainstream, the year Google delivered on its promise … Read more
As we reach the final days of 2025, Google delivered one more significant update to keep us on our toes. The December 2025 core update, the third of the year, is currently rolling out as I write this on 29th December, and it’s already causing substantial ranking shifts across numerous industries. Let’s look back at … Read more
Now that we’re just into December, it’s an appropriate moment to reflect on what’s been an extraordinary year in search. November itself brought some interesting developments, but more importantly, it continued to shed perspective on how dramatically the search landscape has shifted in the year so far… Let me walk you through what happened in … Read more
As soon as AI Overviews were launched in August 2024 in the UK, there was a flurry of activity with the usual crowd saying “Jump in or get left behind”. It was a serious case of FOMO (Fear of Missing Out) and the usual hype with people positioning themselves as the new “gurus” in an … Read more
September 2025 was yet another fascinating month in SEO that challenged some assumptions about AI search whilst reinforcing others. The August spam update finally completed after a lengthy 27-day rollout, Google made a technical change that broke numerous SEO tools, and research showed that traditional search remains far more dominant than the hype might suggest. … Read more
Well. the summer holidays are over and, back at work in SEO, August 2025 brought us the first spam update of the year, ongoing ranking volatility that kept many of us on edge, and some really fascinating insights into how AI search is evolving. If you’ve been watching your rankings closely, August was another month … Read more
It’s time for another monthly roundup, folks. What happened in the SEO world in July 2025 and how is it going to affect my clients and their websites? Well, July 2025 brought us the completion of the Google June 2025 core update, some fascinating research on AI search traffic quality, and a number of interesting … Read more