Veteran Digital Marketing Consultant
Now this is a well-worn subject, having to discuss the benefits of blogging for businesses. But this blog post is written from my own unique perspective in over twenty years of blog writing with commercial success. TL;DR Blogs Still Work: Blogging remains effective for businesses, even 20 years after it came about. Blogging Boosts Traffic: … Read more
2024 has been an amazing year in the digital marketing world, marked by the continued rapid advancement of AI, big shifts in search engine algorithms, and the ever-evolving social media landscape. From the rise and rise of generative AI to the burgeoning importance of authenticity, 2024 has been a year of exciting developments. So without … Read more
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a concept and framework that represents the qualities of a web page. Google’s search quality raters are people who have been trained to look for these elements in web pages that they are assigned to assess. The History of E-E-A-T Originally introduced in 2014, E-A-T was … Read more
Google has just announced today that in its Quality Rater Guidelines, E-A-T is now E-E-A-T. What this means is that the previous Expertise Authoritativeness Trustworthiness Has acquired a new E for Experience and has become: Experience Expertise Authoritativeness Trustworthiness This adds a welcome dimension to the Quality Rater Guidelines framework. Quality Raters Guidelines The first … Read more