Archives: random

I Love Bad Data

July 13, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: philosophy, politics, random.

As a digital marketer and copywriter, I love bad data… NOT. When I have to look at web traffic, organic visits, pay per click, social media… I look at the data. When I write a report… I look at and present the data. Writing a blog post or news article? You have to look at • Read More »

The Car Insurance Merry-go-round

June 24, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: random.

Over the years I’ve been with a number of car insurance companies, usually opting for the one that will give me the best deal. Initially I used to do that through an insurance broker but then shopped around, went direct or used comparison websites. It’s been a mixed bag…

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Cash Mobbing Lifts Local Business

August 10, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: Books, business, philosophy, random.

Cash Mobbing Lifts Local Business” was first written by Paul Mackenzie Ross for the is4profit small business blog The flash mob is a public gathering where people use social media or other communications to organise and congregate on a public place and perform some usually pointless act and then disperse again. ┬áNow, after the flash • Read More »

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Direct Line Motor Insurance – Computer Says No

June 27, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: business, finance, random.

When I clocked off working from home this evening, I decided to call Direct Line and renew the motor insurance on my Mercedes C230 estate. I double-checked to see if they’d spelled my wife’s name correctly on the policy (a common mistake) and they hadn’t spelled it right so that was sorted out. I also • Read More »

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Once Every Four Years

February 29, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: random.

It can’t have escaped anyone’s notice today that it’s a leap year and that today was the leap day… Yes, folks, it was the 29th February and the next time this date will occur will be in 2016. The last one was in 2008. Whilst I was down my local pub tonight I said hello • Read More »