Freelance Digital Marketing Consultant
Articles about copywriting from a practitioner with over two decades of real-world experience, covering the craft of writing for the web, SEO-informed copy, how AI (Artificial Intelligence) and NLP (Natural Language Processing) have been changing the way we write, and the thinking behind copy that connects with both readers but is understandable by search engines.
When ChatGPT first appeared at the end of 2022, my immediate thought was for the copywriting craft I’d spent over two decades perfecting. The zeitgeist after November 2022 was that anyone could “write their own copy” now, no professional needed.. Then, about eighteen months later, Google started tightening up. Its “helpful content updates” and a … Read more
TL;DR With so many websites online, businesses need content that not only engages audiences but also drives organic traffic. An SEO copywriter combines exceptional writing skills with deep SEO expertise to create content that ranks highly in search engines and resonates with your target audience. Key Skills: Essential writing skills: Accurate, relevant, and compelling content. … Read more