PPC

What Do You Do When Google Call to Help Optimise Your PPC Campaigns?

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What Do You Do When Google Call to Help Optimise Your PPC Campaigns?

Whether you’re a business owner, in a marketing department, or a digital marketing agency, when you run Google Ads there is one cast-iron inevitability – One day an official Google account manager will call you and ask how they can help you with your PPC campaigns. I’ve just had this conversation with a fellow SEO … Read more

The Big AdWords ShakeUp

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The big AdWords shakeup - Google AdWordsThere’s been a lot of buzz recently about the big AdWords shakeup.

The news has been reported in SearchEngineLand and now Moz.

And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up for the reduction in sidebar ads, there are now four ads at the top of the page.

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