Freelance Digital Marketing Consultant
I was talking with an IT and comms company the other day, trying to describe how the landscape of search has been continually evolving and I said they needed a new form of digital PR so to speak. So what is the future of digital PR or is it already here and we’ve not been giving it the attention it deserves?
Anyone who trades in stocks and shares will be familiar with the term “buy the dip”. It’s a trading strategy where an asset value falls, and investors buy at the lower rate in anticipation that it will increase again in the future. During times when there are temporary uncertainties and dips, this is a sound … Read more
Specialisation is great, but the most rounded professionals are those who have so many elements of digital marketing and beyond in their DNA…
Whether you’re a business owner, in a marketing department, or a digital marketing agency, when you run Google Ads there is one cast-iron inevitability – One day an official Google account manager will call you and ask how they can help you with your PPC campaigns. I’ve just had this conversation with a fellow SEO … Read more
Digital marketing; what is it? SEO? PPC? Social media? Paid social? Programmatic? It’s all of the above. Digital marketing is also a lot more. When you’ve learned HTML, CSS, been a researcher, a web designer, a web developer, worked in a digital marketing agency, twenty years ago, before “digital marketing agency” became a term and … Read more
There’s been a lot of buzz recently about the big AdWords shakeup.
The news has been reported in SearchEngineLand and now Moz.
And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up for the reduction in sidebar ads, there are now four ads at the top of the page.