Veteran Digital Marketing Consultant
Have you ever heard of or seen the term “thin content”? If you have a WordPress website and use the excellent Yoast SEO plugin, then you probably have. The plugin’s “traffic light” system considers word count of pages in whether it awards you a green light or not. It is just one aspect of the … Read more
2024 has been an amazing year in the digital marketing world, marked by the continued rapid advancement of AI, big shifts in search engine algorithms, and the ever-evolving social media landscape. From the rise and rise of generative AI to the burgeoning importance of authenticity, 2024 has been a year of exciting developments. So without … Read more
Google has just announced today that in its Quality Rater Guidelines, E-A-T is now E-E-A-T. What this means is that the previous Expertise Authoritativeness Trustworthiness Has acquired a new E for Experience and has become: Experience Expertise Authoritativeness Trustworthiness This adds a welcome dimension to the Quality Rater Guidelines framework. Quality Raters Guidelines The first … Read more
I have to admit that this question today to Google’s Search Advocate, John Mueller, did make me laugh. The reason for my amusement was that I had seen recently some discussions online where someone was conducting SEO and saying they’d made ALL the text on a page bold, thinking that this alone would help their … Read more