Freelance Digital Marketing Consultant
Articles where I discuss content strategy as part of your wider marketing plan…
When ChatGPT first appeared at the end of 2022, my immediate thought was for the copywriting craft I’d spent over two decades perfecting. The zeitgeist after November 2022 was that anyone could “write their own copy” now, no professional needed.. Then, about eighteen months later, Google started tightening up. Its “helpful content updates” and a … Read more
Many years ago I questioned an author who refused to put outbound links in their web articles. Their response was that the blog posts would be “leaking” any “link juice”. This was their way of saying that any benefits the article had would be undone by linking out. My response was: Never be afraid to … Read more
Have you ever heard of or seen the term “thin content”? If you have a WordPress website and use the excellent Yoast SEO plugin, then you probably have. The plugin’s “traffic light” system considers word count of pages in whether it awards you a green light or not. It is just one aspect of the … Read more
2024 has been an amazing year in the digital marketing world, marked by the continued rapid advancement of AI, big shifts in search engine algorithms, and the ever-evolving social media landscape. From the rise and rise of generative AI to the burgeoning importance of authenticity, 2024 has been a year of exciting developments. So without … Read more
Google has just announced today that in its Quality Rater Guidelines, E-A-T is now E-E-A-T. What this means is that the previous Expertise Authoritativeness Trustworthiness Has acquired a new E for Experience and has become: Experience Expertise Authoritativeness Trustworthiness This adds a welcome dimension to the Quality Rater Guidelines framework. Quality Raters Guidelines The first … Read more
I have to admit that this question today to Google’s Search Advocate, John Mueller, did make me laugh. The reason for my amusement was that I had seen recently some discussions online where someone was conducting SEO and saying they’d made ALL the text on a page bold, thinking that this alone would help their … Read more