Freelance Digital Marketing Consultant
I used to write a year-in-review piece for the digital marketing agency I worked at for nearly eight years until January 2025, as their only multi-disciplined digital marketer and writer. This year I’m doing it for myself. 2025 was the year that AI-powered search became even more mainstream, the year Google delivered on its promise … Read more
As we reach the final days of 2025, Google delivered one more significant update to keep us on our toes. The December 2025 core update, the third of the year, is currently rolling out as I write this on 29th December, and it’s already causing substantial ranking shifts across numerous industries. Let’s look back at … Read more
June 2025 brought us the second confirmed official Google core update of the year, arriving not far behind the Google March 2025 core update. Combined with the continued expansion of AI features, a major Google Cloud outage, and some genuinely eye-opening research on zero-click searches, June 2025 was a month that kept all of us … Read more
May 2025 was absolutely packed with developments, and most of them centred around one theme: artificial intelligence is fundamentally reshaping how people search and how Google presents information. From AI Mode’s full rollout to new shopping features in ChatGPT, the landscape shifted significantly this month. If you’re managing a website or running a business that … Read more
There’s a lot of discussion in SEO and digital marketing circles about how search is changing. In fact, when you look back at the history of search, you’ll notice that search is still changing – it always has. However, the thing about the nature of how search is changing now is that it feels more … Read more
April 2025 continued the trend of significant changes in the search landscape. Whilst Google didn’t announce another core update (the March one had only just finished, after all), we saw persistent ranking volatility, some eye-opening research on AI Overviews’ impact on organic traffic, and important updates to how Google evaluates AI-generated content. Let me walk … Read more
March 2025 brought us what we’d all been waiting for: the first confirmed official Google core update of the year. After months of unexplained volatility and smaller, unannounced changes, Google finally rolled out a major algorithm update that had significant impacts across numerous industries. Let’s walk you through everything that happened in March and what … Read more
February 2025 was yet another month of interesting developments in the SEO world. Whilst we didn’t see any confirmed core updates from Google, there was plenty of volatility, some significant local search changes, and continued evolution in how AI is reshaping search results. If you’re managing a website or running a local business, understanding what … Read more
We kicked off 2025 with a bang in the SEO world. If you felt like the ground was shifting beneath your feet in January, you weren’t imagining it. Between Google wrapping up major updates from December, releasing new guidelines, and throwing a spanner in the works for popular SEO tools, there was plenty to keep … Read more