marketing Archives - Paul Mackenzie Ross

Crypto Marketing: Agency Bans Adverts

May 20, 2022December 16, 2021 by Paul Mackenzie Ross

Several cryptocurrency ads have recently been banned by the UK’s Advertising Standards Authority (ASA) as the advertisers been found by the authority to have broken the rules. The crypto ads and crypto campaigns in question were mostly from cryptocurrency exchanges but also included two household names; eToro, normally known for its stocks and shares trading … Read more

Zero Point Marketing

September 2, 2021July 1, 2021 by Paul Mackenzie Ross

I was at a meeting the other day when a marketing manager kept talking about “zero point marketing”. I’d never heard this term before so, intrigued, I Googled it. I couldn’t find any reference to it on Google. It was a bit like the old days when you used to get a “Googlewhack”, where there … Read more

SEO and PPC vs. QR and AR

July 8, 2021June 21, 2021 by Paul Mackenzie Ross

Yes, I know, it's a wild swan chase, right?

In digital marketing circles I still see QR (Quick Response) and AR (Augmented Reality) receiving so much reverence and they’re still touted as on the edge of being “the next big thing”. Only this morning for instance there was a piece in the online industry publication The Drum. Their piece, titled How do you solve … Read more

CF7 Redirecting to Another URL After Submissions

September 2, 2019September 2, 2018 by Paul Mackenzie Ross

As a digital marketer one of the things that really bothers me in 20 years of web design is this…

Have You Seen this Digital Marketing Map?

April 9, 2017March 1, 2017 by Paul Mackenzie Ross

Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot!

Also, this is a digital marketing roadmap and a mind map too, so the digital landscape has been clearly and logically laid out and all the connections made…

Back to College in 2017

April 9, 2017February 15, 2017 by Paul Mackenzie Ross

So I went back to college in 2017.

Why? Because I wanted to “firm up” on a subject.

And that subject is? Marketing.

The Big AdWords ShakeUp

February 24, 2017February 25, 2016 by Paul Mackenzie Ross

The big AdWords shakeup - Google AdWords There’s been a lot of buzz recently about the big AdWords shakeup.

The news has been reported in SearchEngineLand and now Moz.

And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up for the reduction in sidebar ads, there are now four ads at the top of the page.

And Now the AMP Project

February 16, 2017October 8, 2015 by Paul Mackenzie Ross

As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.

Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.

Look Out, It’s Mobilegeddon!

May 23, 2020April 21, 2015 by Paul Mackenzie Ross

Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake up call to every webmaster in the world.

Cue “mobilegeddon”!

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My Thoughts on Guest Blogging

January 14, 2016February 9, 2014 by Paul Mackenzie Ross

My thoughts on guest blogging represented by typewriter keys Every once in a while something crops up in the world of search marketing that really piques my interest. Caffeine, Hilltop, Panda, Penguin and Hummingbird and all those updates and refreshes in all their versions, if appropriate, are usually talked about ad nauseam and there’s often little to be added to the conversation because there’s nothing new to be said or you’re probably a heretic for saying something different.