Outsource to an Independent Marketer

Outsourcing independent marketer

As an independent, I’ve spent over 25 years immersed in digital marketing, working with everyone from local SMEs to national charities and global corporations. If you’re a local business owner weighing up whether to hire a marketing agency or go independent, here’s why working with a seasoned freelancer like myself can be the smarter, more … Read more

Crypto Marketing: Agency Bans Adverts

Crypto coins from article- Crypto Marketing: Agency Bans Adverts

Several cryptocurrency ads have recently been banned by the UK’s Advertising Standards Authority (ASA) as the advertisers been found by the authority to have broken the rules. The crypto ads and crypto campaigns in question were mostly from cryptocurrency exchanges but also included two household names; eToro, normally known for its stocks and shares trading … Read more

Have You Seen this Digital Marketing Map?

Digital Marketing Map 2014

Digital Marketing Map 2013Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot!

Also, this is a digital marketing roadmap and a mind map too, so the digital landscape has been clearly and logically laid out and all the connections made…

Read more

The Big AdWords ShakeUp

The big AdWords shakeup - Google AdWordsThere’s been a lot of buzz recently about the big AdWords shakeup.

The news has been reported in SearchEngineLand and now Moz.

And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up for the reduction in sidebar ads, there are now four ads at the top of the page.

Read more

And Now the AMP Project

AMP Project - Accelerated Mobile PagesAs if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.

Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.

Read more