I was at a meeting the other day when a marketing manager kept talking about “zero point marketing”. I’d never heard this term before so, intrigued, I Googled it. I couldn’t find any reference to it on Google. It was a bit like the old days when you used to get a “Googlewhack”, a term • Read More »
In digital marketing circles I still see QR (Quick Response) and AR (Augmented Reality) receiving so much reverence and they’re still touted as on the edge of being “the next big thing”. Only this morning for instance there was a piece in the online industry publication The Drum. Their piece, titled How do you solve • Read More »
Tags: digital marketing, innovation
Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot! Also, • Read More »
Tags: digital marketing, digital marketing map, infographic, London Underground map, mind map, tube map
So I went back to college in 2017. Why? Because I wanted to “firm up” on a subject. And that subject is? Marketing.
Tags: Alta Vista, Bing, CIM, Continuous Personal Development, CPD, digital marketing, Dogpile, Farnborough, Farnborough College of Technology, FCOT, Google+, Magellan, SEO, SERPs, Yahoo!
There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up • Read More »
Tags: AdWords, digital marketing, Google AdWords, Google+, PPC, SEO
As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G. Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile • Read More »
Tags: AMP, digital marketing, early adopter, Git, Google+, LinkedIn, mobile friendly, SEO, SERPs, twitter, wordpress
Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake • Read More »
Tags: digital marketing, Google+, mobile friendly, mobilegeddon, SEO, SERPs
Every once in a while something crops up in the world of search marketing that really piques my interest. Caffeine, Hilltop, Panda, Penguin and Hummingbird and all those updates and refreshes in all their versions, if appropriate, are usually talked about ad nauseam and there’s often little to be added to the conversation because there’s nothing • Read More »
Tags: copywriting, Google+, guest blogging, guest posting, HTTPS, marketing, Matt Cutts, SERPs
If you look at your stats in Google Analytics on a daily basis as I do, then you can’t have helped notice an increase in the “not provided” phrase at the top of your organic traffic results. What is this “not provided” in Google Analytics?
Tags: digital marketing, Google+, Hummingbird, not provided, organic keywords, Penguin, SEO
