As a digital marketer one of the things that really bothers me in 20 years of web design is this…
Archives: marketing
Have You Seen this Digital Marketing Map?
March 1, 2017 | By Paul Mackenzie Ross | 2 Comments | Filed in: creativity, design, marketing.
Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot! Also, • Read More »
Tags: digital marketing, digital marketing map, infographic, London Underground map, mind map, tube map
Back to College in 2017
February 15, 2017 | By Paul Mackenzie Ross | No Comments | Filed in: education, marketing.
So I went back to college in 2017. Why? Because I wanted to “firm up” on a subject. And that subject is? Marketing.
Tags: Alta Vista, Bing, CIM, Continuous Personal Development, CPD, digital marketing, Dogpile, Farnborough, Farnborough College of Technology, FCOT, Google+, Magellan, SEO, SERPs, Yahoo!
The Big AdWords ShakeUp
February 25, 2016 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, SEO.There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up • Read More »
Tags: AdWords, digital marketing, Google AdWords, Google+, PPC, SEO
And Now the AMP Project
October 8, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, news, SEO, tech.As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G. Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile • Read More »
Tags: AMP, digital marketing, early adopter, Git, Google+, LinkedIn, mobile friendly, SEO, SERPs, twitter, wordpress
Look Out, It’s Mobilegeddon!
April 21, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: design, Internet, marketing, SEO.Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake • Read More »
Tags: digital marketing, Google+, mobile friendly, mobilegeddon, SEO, SERPs
My Thoughts on Guest Blogging
February 9, 2014 | By Paul Mackenzie Ross | No Comments | Filed in: business, marketing, SEO.Every once in a while something crops up in the world of search marketing that really piques my interest. Caffeine, Hilltop, Panda, Penguin and Hummingbird and all those updates and refreshes in all their versions, if appropriate, are usually talked about ad nauseam and there’s often little to be added to the conversation because there’s nothing • Read More »
Tags: copywriting, Google+, guest blogging, guest posting, HTTPS, marketing, Matt Cutts, SERPs
What Does Google’s “Not Provided” Mean for Small Business SEO
October 11, 2013 | By Paul Mackenzie Ross | No Comments | Filed in: business, Internet, marketing, SEO.If you look at your stats in Google Analytics on a daily basis as I do, then you can’t have helped notice an increase in the “not provided” phrase at the top of your organic traffic results. What is this “not provided” in Google Analytics?
Tags: digital marketing, Google+, Hummingbird, not provided, organic keywords, Penguin, SEO
Yahoo!’s New Logo
September 7, 2013 | By Paul Mackenzie Ross | No Comments | Filed in: business, creativity, design, Internet, marketing.Logo and branding changes can often be contentious things. Remember when The Post Office mysteriously became Consignia? That didn’t last long. It also cost a lot of money – About £2 million, if you include the placements of the new logo before the old one was quickly reinstated.
Tags: corporate identity, logo, logo design, Yahoo!
Texas Joe Reigns in Dragons
August 20, 2013 | By Paul Mackenzie Ross | No Comments | Filed in: business, marketing.“Texas Joe Reigns in Dragons” was originally written by Paul Mackenzie Ross for the is4profit small business blog Last night’s episode of Dragons’ Den on BBC was a corker. We saw a pitch for an “umbrella” for a rotary dryer, an exercise mat that you can wear around your waist and yet another bid for • Read More »
Tags: BBC TV, BrewDog, business blog, copywriting, Dragons Den, is4profit, Texas Joe