I’m an SEO specialist in Hampshire, having lived in Fleet, Church Crookham, and now Farnborough. I have family in Portsmouth and Waterlooville, so my connections with the county are deep and long-held.
I’ve been “doing SEO” for 27 years now, or 25 years in professional SEO if you exclude the 2 years when it was a hobby and obsession. I’ve conducted SEO for personal websites, sole traders, small businesses, national charities and even global corporations.
As for the sectors I’ve conducted SEO for, they have ranged from automotive, construction, and financial services, to healthcare, IT, law, manufacturing, and telecommunications.
About Me as an SEO Specialist
My specialist SEO services include:
- AI SEO (GEO – Optimising for citations in AI Search)
- SEO Tool Setup (Adding essentials such as Search Console, Analytics, Tag Manager, Clarity etc.)
- SEO Audits (Analysing your website to see if it needs work and then what in particular)
- SEO Strategies (Building a digital marketing plan based upon audit data)
- Technical SEO (Website SEO audits, fixing crawl errors, etc.)
- On-page SEO (Keyword research and optimisation, meta, etc.)
- Off-page SEO (Link building strategies)
- Content marketing (Article and blog writing, supporting imagery…)
- Local SEO (Optimising websites for Hampshire-based searches)
- Mobile SEO (Ensuring your website’s found and works on mobile devices)
- WordPress SEO (I’ve been designing and building on the CMS since 2003)
Complementary Skills
As well as being an SEO specialist, I have over 25 years of experience in:
- Domain names and managed website hosting
- IT Support
- Website design and development
- UX design
- Website maintenance
- Content and copywriting
- Blog writing
- Content marketing
- Data analysis
- Reporting
- Photography
- Pay Per Click (PPC)
- Marketing strategies and business plans
Case Studies/Testimonials
I admit to being one of those people who sees success as “just doing my job” so I’ve not always written down, made a case study of, or even remembered a lot of the good work I’ve done in my 25+ years in SEO. So here’s a selection of some wins for digital marketing clients over the years…
- Finance SEO: Working for a renowned financial services organisation since late 2025 I conducted technical and on-page SEO for a number of months, providing valuable SEO and content consultancy and hands-on optimisation. Ensuring they had strong Knowledge Graph optimisation, NAP presence, and E-E-A-T, the hard work paid off in April 2026 when their impressions and clicks rose dramatically, and they achieved average top 10 results, with a big increase in leads.
By May 2026 I reported +834% impressions, and +765% clicks with their average position from the 3rd page of Google to the 1st! By June’s reporting impressions had increased over 1,000% year-on-year and GA4-measured revenue was up over 300%
- Product SEO: A north of England (Leeds) supplier of industrial and commercial equipment approached me about a new product they were stocking and selling. With under 24 hours’ notice, I devised a mini digital marketing strategy that consisted of signposting their old product to the new one, lots of internal link building, and a supporting blog post that was fully optimised and shared widely.
The result was that my client ranked #1 for the product name and model within an hour of the midday official embargo and ranked above the global manufacturer! - Telecomms SEO: A client in the telecommunications industry was not ranking for the very initiative that was the bedrock of their existence.
Analysing the data, and conducting the competitor analysis, I wrote a highly-relevant news article and backdated it to the time of the industry initiative launch.
The result: I managed to position them #2 in Google, second only to the page of the initiative itself. Traffic is fairly low (When it was previously zero) but I also managed to gain them positions in and citations in Google’s AI Overviews, thus cementing their brand as a highly prominent expert in their field. - IT SEO: As part of a content strategy I wrote a blog article for a local IT Support provider in 2023 celebrating Microsoft Word’s 40th birthday.
It was a simple, fun piece merely demonstrating the company’s finger on the pulse.
Result: Soon after it was published it began being cited in Google’s AI Overviews, massively increasing the company’s visibility with a huge spike in impressions in Google Search Console. - Agency SEO: Back in 2017 I started working for a Surrey digital marketing agency who were going to “bin” all their previous blog posts. They only dated back to 2014 despite the agency having been around since 2007.
I retained the old content, built upon it, and even updated and refreshed some of the historic blogs, turning them into evergreen articles, and even producing revised new editions.
The result: I gained them both the top 10 ranking and big traffic increases for digital marketing blog. I even won business for them off the back of some of these blog posts such as the How to Optimise Megamenus for SEO article. - Electrical Industry SEO: A client in the electronics industry in Guildford, Surrey , had a website designer had built and launched their website with an error in the robots.txt – it was blocking crawls from Google, Bing, and any other search engines that might rank their business site.
The result: I fixed the robots.txt file (a bit of very simple but quick technical SEO) and saw immediate increases in visibility, traffic, and clicks. Earning immediate 800% increases may sound flattering but then the website had been “on the floor” for years. - Financial Services SEO: The same with a financial services website for the same agency and with their same previous designer – a problem in the robots.txt file!
The result was that I fixed the file and the firm saw sudden increases in crawling, indexing, and ranking, bringing in more enquiries than the years that they’d been almost invisible in search. - Law Firm SEO: Working for a London law firm I referenced them as the alternative solicitors for another legal firm that the SRA had shut down.
My short-term strategy was to create and display a prominent hero message on their home screen, intelligent pop-ups, a blog post, and internal links to the converting content.
As a result, the prestigious law firm ranked in the top 3 for the majority of queries related to the closed-down firm, I generated lots of leads, thus leading to a lot of enquiries new business as former clients sought a substitute service provider. - More Solicitors SEO: Again, for the same firm of solicitors in London, I created content for a service that they specialised in but were not ranking, and so had no clicks nor enquiries.
Supplementing their single service page I rote a series of articles about their specialism.
The result: This rapidly earned them the much needed topical authority on a specialist service and had them ranking in the top 3 of Google search for that legal service which their competitors had dominated for years. Business started to come in for that service. Another win. - TV Series SEO: Incidentally, I was writing a regular business blog for a B2B services provider, bringing a more informal channel to their serious and effective website.
In this particular case I was blogging about a Channel 4 B2B documentary back in 2012 where I followed the series and posted a number of insightful articles about the show.The result: By following my own guidelines to be comprehensive and provide helpful content for my audience, I achieved the highest (#1) rankings for the show’s title and associated search terms, even beating the independent production company themselves who were actively promoting the show on their own website!
Why Choose Me?
I have over 25 years local expertise for businesses in Surrey and Hampshire. I’ve also had wins for firms in London and across the South East of England. In fact, I’ve been successful across the whole of the UK when I worked for a couple of national charities, and a prestigious SME directory and advice website, plus I had considerable success in EMEA and APAC with the global corporation I worked for.
I stay up to date with all the latest in search, such as Google’s core updates (Helpful Content Update, web spam updates etc.), the shift to featured snippets and zero click searches, AI Overviews, and digital PR. You won’t find a better, more experienced, or more honest SEO and digital marketing expert in Hampshire.
Contact Information
Secure my services right now by calling 01252 692 765