Veteran Digital Marketing Consultant
Is Bluesky Good for Business? Some Quick Background If you’re a social media user, particularly of Twitter, now rebranded X, you must have previously seen mention of the Bluesky platform. Bluesky was an experimental spin-off from Twitter a few years back, a side project of then Twitter CEO Jack Dorsey to test new technology for … Read more
As if the digital world couldn’t get any more chaotic, Meta’s boss, Mark Zuckerberg, has announced that Facebook and Instagram will be dropping fact checking. According to the BBC, Meta’s chief executive said that third-party moderators were allegedly “too politically biased” and that he’d be effectively following the Elon Musk doctrine at X, formerly Twitter, … Read more
For fans of Neal Stephenson’s seminal work “Snow Crash”, the metaverse has been part of our digital consciousness for nigh on thirty years. A portmanteau of the word “meta”, from the Greek meaning “after” or “beyond”, and “universe”, the metaverse is an exciting yet not fully defined virtual world. Whilst Snow Crash is still yet … Read more
First up, a big thank you for the Google+ invite from Nick Lewis; local developer and photographer, who, despite living in the same town and within 2 miles of me, I haven’t even met in the few years I’ve known him (via twitter).
So, I clicked my Google Plus invite as soon as I received it but was greeted with a message saying thanks for the interest but Google+ wasn’t accepting any more new users. Disappointing to say the least…
Some time ago I decided to join Ecademy to try it out and possibly extend my network within my industry. Immediately upon subscribing a couple of people were “all over me”. Now that’s not exactly “the way I roll” but I connected with these people anyway and, in a short period of time, received numerous … Read more
I was chatting with Mick Dickinson of BuzzedUp.co.uk yesterday, discussing how the landscape has changed in marketing trends, particularly with regards to social media. Mick’s particular case, from a few months back, was of an “old skool” marketing guy failing to keep up with the times. This resonated with an experience I’ve had just this … Read more
“Twitter: Does your Small Business Need it?” was written by Paul Mackenzie Ross and first appeared in the business advice section of is4profit.com
The social media platform twitter seems to have taken its place in the list of daily tools that many small businesses cannot do without. Every day most decision makers in SMEs will check the post for mail, their phone for texts or voicemail messages, their email and now their twitter account.
But with the “to do” list getting ever longer the first thing every small business owner needs to ask themselves is this: Twitter: does your small business really need it?
Ever since Jan Moir wrote her piece in last week’s Daily Mail column questioning and commenting on everything surrounding Steven Gately’s untimely death her name has seemed to be a permanent fixture in the trending topics on twitter.
Sure, it was a pretty rude article, but it was in the Daily Mail so what do you expect?