Paul Mackenzie Ross

social media

  • Ready, Facebook One

    For fans of Neal Stephenson’s seminal work “Snow Crash”, the metaverse has been part of our digital consciousness for nigh on thirty years. A portmanteau of the word “meta”, from the Greek meaning “after” or “beyond”, and “universe”, the metaverse is an exciting yet not fully defined virtual world. Whilst Snow Crash is still yet… Read more

  • Is Trump Trying to Stifle Your Free Speech But Not His?

    TLDR; Trump didn’t like one of his tweets getting a “fact check” label so now he’s absolutely seething and potentially just about to do something ironic/draconian/stupid.   https://www.bbc.co.uk/news/business-52815872   If you haven’t been following the story, it goes like this:   In July 2001 one of the staff of then Republican congressman Joe Scarborough was… Read more

  • Google+ First Thoughts

    First up, a big thank you for the Google+ invite from Nick Lewis; local developer and photographer, who, despite living in the same town and within 2 miles of me, I haven’t even met in the few years I’ve known him (via twitter). So, I clicked my Google Plus invite as soon as I received… Read more

  • The Fine Line Between Marketing and Spamming

    Some time ago I decided to join Ecademy to try it out and possibly extend my network within my industry. Immediately upon subscribing a couple of people were “all over me”. Now that’s not exactly “the way I roll” but I connected with these people anyway and, in a short period of time, received numerous… Read more

  • Is Your Business Still “Nervous” about Social Media?

    I was chatting with Mick Dickinson of BuzzedUp.co.uk yesterday, discussing how the landscape has changed in marketing trends, particularly with regards to social media. Mick’s particular case, from a few months back, was of an “old skool” marketing guy failing to keep up with the times. This resonated with an  experience I’ve had just this… Read more

  • Twitter: Does your Small Business Need it?

    “Twitter: Does your Small Business Need it?” was written by Paul Mackenzie Ross and first appeared in the business advice section of is4profit.com The social media platform twitter seems to have taken its place in the list of daily tools that many small businesses cannot do without. Every day most decision makers in SMEs will… Read more

  • Jan Moir, Nick Griffin, Twitter and the Mob

    Ever since Jan Moir wrote her piece in last week’s Daily Mail column questioning and commenting on everything surrounding Steven Gately’s untimely death her name has seemed to be a permanent fixture in the trending topics on twitter. Sure, it was a pretty rude article, but it was in the Daily Mail so what do… Read more