Archives: social media

The Fine Line Between Marketing and Spamming

March 13, 2011 | By Paul Mackenzie Ross | No Comments | Filed in: business, marketing, social media.

Some time ago I decided to join Ecademy to try it out and possibly extend my network within my industry. Immediately upon subscribing a couple of people were “all over me”. Now that’s not exactly “the way I roll” but I connected with these people anyway and, in a short period of time, received numerous • Read More »

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Is Your Business Still “Nervous” about Social Media?

January 14, 2011 | By Paul Mackenzie Ross | 2 Comments | Filed in: business, Internet, marketing, social media.

I was chatting with Mick Dickinson of BuzzedUp.co.uk yesterday, discussing how the landscape has changed in marketing trends, particularly with regards to social media. Mick’s particular case, from a few months back, was of an “old skool” marketing guy failing to keep up with the times. This resonated with an ¬†experience I’ve had just this • Read More »

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Twitter: Does your Small Business Need it?

August 22, 2010 | By Paul Mackenzie Ross | No Comments | Filed in: business, social media.

“Twitter: Does your Small Business Need it?” was written by Paul Mackenzie Ross and first appeared in the business advice section of is4profit.com The social media platform twitter seems to have taken its place in the list of daily tools that many small businesses cannot do without. Every day most decision makers in SMEs will • Read More »

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Jan Moir, Nick Griffin, Twitter and the Mob

October 23, 2009 | By Paul Mackenzie Ross | 5 Comments | Filed in: Internet, politics, social media.

Ever since Jan Moir wrote her piece in last week’s Daily Mail column questioning and commenting on everything surrounding Steven Gately’s untimely death her name has seemed to be a permanent fixture in the trending topics on twitter.

Sure, it was a pretty rude article, but it was in the Daily Mail so what do you expect?

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