Freelance Digital Marketing Consultant
My articles exploring artificial intelligence (AI) particularly from the perspective of SEO and digital marketing; covering generative search, AI Mode, AI Overviews, large language models, and what the shift to AI-powered discovery means for visibility, content strategy, and the future of organic search.
When ChatGPT first appeared at the end of 2022, my immediate thought was for the copywriting craft I’d spent over two decades perfecting. The zeitgeist after November 2022 was that anyone could “write their own copy” now, no professional needed.. Then, about eighteen months later, Google started tightening up. Its “helpful content updates” and a … Read more
If you’ve read any of my articles or blogs where I mention Artificial Intelligence (AI) you’ll be aware of my stance. As with all things tech, AI is a force for both good and for ill. In the right hands and with the best intentions, it’s a wonderful tool. In the wrong hands, it’s a … Read more