Should You Disavow Links?

Should You Disavow Links?

Someone asked me the other day if I could help disavow some links to their websites. When I asked them why, they said they’d been told it was good for their backlink profile and domain authority and that it would ultimately help them get more traffic My simple answer to all this was “I wouldn’t … Read more

Why Your Website Needs Technical SEO and Not Just On-Page

Why your business website needs technical SEO and not just on-page SEO

What is Technical SEO? Technical SEO is the part of the search engine optimisation process where a website’s backend and technical elements are optimised to help search engines to crawl, index, and rank web pages better. What’s the Difference Between On-Page SEO and Technical SEO? On-page SEO and technical SEO are different yet complementary. On-Page … Read more

Google Transitions from Tracking to Measurement

Google Transitions from Tracking to Measurement

With the official introduction of the new Google Analytics 4 (GA4) there’s a very obvious but potentially missable shift in not just language but philosophy too. To some it may simply appear as a mere change of wording but it’s also very subtle and yet at the same time extremely powerful and transformative. Google has … Read more