Freelance Digital Marketing Consultant
I’ve been doing SEO for over 25 years but I’d be the first to admit that I just can’t know everything, as much as I’d love to. So when Google released its AI Search guidance the other week there was a phrase I’d not seen before – “commodity content”. And of course I asked myself, … Read more
This new agentic era? Only the other day Google said to keep an out for it. But apparently it isn’t coming, it’s already here! And I have a big feeling that it’s going to make some SEO conversations feel very outdated, very very quickly. OK, so admittedly I didn’t quite catch Google I/O 2026 live, … Read more
I have to admit that when Google released for the first time ever its guidance on optimising for AI search it did make me smile. I am guilty of leaning toward the “it‘s just SEO“ camp but with the clear nuance that SEO is such a huge discipline that it depends on what you understand … Read more
One of the biggest questions in SEO over the past few years has been what to do to optimise for AI search? Because the thing is, if there are no rules and no guidance, then people just make things up. That’s how it’s always been. Until, of course, the powers that be catch up with … Read more
Google has noted that FAQ Schema is no longer appearing in search results. I just investigated this after reading a post by SEO Lily Ray over on LinkedIn. What is SchemaMarkup? Schema markup is machine-readable code that we place in web pages to help inform the search engines of the meaning of that page. Historically, … Read more
As soon as AI Overviews were launched in August 2024 in the UK, there was a flurry of activity with the usual crowd saying “Jump in or get left behind”. It was a serious case of FOMO (Fear of Missing Out) and the usual hype with people positioning themselves as the new “gurus” in an … Read more