Freelance Digital Marketing Consultant
Explore my articles about digital marketing strategy.
I used to write a year-in-review piece for the digital marketing agency I worked at for nearly eight years until January 2025, as their only multi-disciplined digital marketer and writer. This year I’m doing it for myself. 2025 was the year that AI-powered search became even more mainstream, the year Google delivered on its promise … Read more
I was talking with an IT and comms company the other day, trying to describe how the landscape of search has been continually evolving and I said they needed a new form of digital PR so to speak. So what is the future of digital PR or is it already here and we’ve not been giving it the attention it deserves?
I have to say that I’m very appreciative of all the SEO tools I’ve used in my time in digital marketing, and there have been some very useful ones. When I first joined my last digital marketing agency 8 years ago, I used my predecessor’s recommendation of SEOMoz as it was called back then. But … Read more
Having been in the Search Engine Optimisation (SEO) business for over 25 years now, there’s one vitally important concept that is sometimes overlooked: that SEO is an ongoing process and not just a “one-off” action. Now, of course I’d say that wouldn’t I? After all, I am an SEO practitioner and it’s in my best … Read more
2024 has been an amazing year in the digital marketing world, marked by the continued rapid advancement of AI, big shifts in search engine algorithms, and the ever-evolving social media landscape. From the rise and rise of generative AI to the burgeoning importance of authenticity, 2024 has been a year of exciting developments. So without … Read more
In a February 8th Twitter post, Google’s Senior Search Analyst and Search Relations team lead John Mueller (JohnMu) said: Having the same word-count as a top-ranking article isn’t going to make your pages rank first, just like having a bunch of USB chargers isn’t going to get you to the moon. But, I’m still tempted … Read more