Freelance Digital Marketing Consultant
Last night I was up late, working, when I spotted a notification on LinkedIn that Google has announced a May 2026 core update. They’ve said it may take up to 2 weeks to roll out and it’s the second core update of the year after the March 2026 core update and a March spam update. … Read more
As we reach the final days of 2025, Google delivered one more significant update to keep us on our toes. The December 2025 core update, the third of the year, is currently rolling out as I write this on 29th December, and it’s already causing substantial ranking shifts across numerous industries. Let’s look back at … Read more
You can’t get any more British than “Keep Calm and Carry On”. And with the current state of Search Engine Optimisation (SEO) it’s both the best advice and the best practice. First this Keep Calm and Carry On, what is that? In 1939, just before the outbreak of World War II, the British Ministry of … Read more
Google rolled out its June 2025 core update yesterday, the second of the year, and the SEO community is, as usual, running around wondering what’s going to happen this time. What Actually is a Google Core Update? While Google tweaks its algorithm constantly, core updates are the big ones! These are the updates that can … Read more
There’s a lot of discussion in SEO and digital marketing circles about how search is changing. In fact, when you look back at the history of search, you’ll notice that search is still changing – it always has. However, the thing about the nature of how search is changing now is that it feels more … Read more
April 2025 continued the trend of significant changes in the search landscape. Whilst Google didn’t announce another core update (the March one had only just finished, after all), we saw persistent ranking volatility, some eye-opening research on AI Overviews’ impact on organic traffic, and important updates to how Google evaluates AI-generated content. Let me walk … Read more
This morning I was reading a fascinating post about an alleged deterioration in the quality of Google Search. Titled Google Quality Issues: Part of an Intentional Strategy? the piece critiques Google’s search quality, particularly for certain financial queries. I won’t go into those now because my attention was caught at the very first piece of … Read more
We kicked off 2025 with a bang in the SEO world. If you felt like the ground was shifting beneath your feet in January, you weren’t imagining it. Between Google wrapping up major updates from December, releasing new guidelines, and throwing a spanner in the works for popular SEO tools, there was plenty to keep … Read more
Happy birthday, Google search. I can’t believe it’s been 25 years already! 25 years ago I was building my first homepage and was obsessed with “hit counters” and traffic. Now, I’m Clever Marketing’s Senior Digital Marketing Manager and Head of Digital and such a huge part of that time has been spent working heavily with … Read more