As a digital marketer one of the things that really bothers me in 20 years of web design is this…
Archives: design
Have You Seen this Digital Marketing Map?
March 1, 2017 | By Paul Mackenzie Ross | 2 Comments | Filed in: creativity, design, marketing.
Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot! Also, • Read More »
Tags: digital marketing, digital marketing map, infographic, London Underground map, mind map, tube map
The Slickest Brand Switch Ever?
September 2, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: business, design, Internet, news.Wow, that was smooth. Google has simplified its logo, ridding the world of the slightly old-fashioned, serif font that we have known for nearly 17 years and replaced it with a sans-serif font. Initially, I was both surprised and a little dismayed that something so familiar was replaced without a word of warning but, at • Read More »
Tags: branding, digital marketing, Google+, logo, logo design
Look Out, It’s Mobilegeddon!
April 21, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: design, Internet, marketing, SEO.Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake • Read More »
Tags: digital marketing, Google+, mobile friendly, mobilegeddon, SEO, SERPs
BBC News Goes Responsive
March 23, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: design, Internet, news, SEO, tech.As an avid reader of the BBC News website, yes, mainly on my desktop, it caught my eye immediately when they had a button for a beta test version…
Tags: BBC, BBC News, mobile friendly, responsive design
54 Days to be Mobile Friendly
February 26, 2015 | By Paul Mackenzie Ross | 3 Comments | Filed in: design, SEO, UX.It’s official – you have just 54 days to make sure your website is mobile friendly or risk slipping down the SERPs. So put this date in your diary – Tuesday 21st April 2015.
Tags: digital marketing, Google+, mobile friendly, ranking signal, SEO, SERPs, UX
A Serious Sign That Your Site Should be Mobile Friendly
November 18, 2014 | By Paul Mackenzie Ross | 3 Comments | Filed in: design, SEO, tech.When Google says jump many people ask how high? So when the Mountain View search giant announced today that it would start flagging up mobile friendly websites in the SERPS this was a sign of just how serious it is to have a mobile first theme. Looking at the Analytics stats for one of my • Read More »
Tags: digital marketing, Google+, mobile friendly, SEO, SERPs, web design, webmaster, Webmaster Central
Yahoo!’s New Logo
September 7, 2013 | By Paul Mackenzie Ross | No Comments | Filed in: business, creativity, design, Internet, marketing.Logo and branding changes can often be contentious things. Remember when The Post Office mysteriously became Consignia? That didn’t last long. It also cost a lot of money – About £2 million, if you include the placements of the new logo before the old one was quickly reinstated.
Tags: corporate identity, logo, logo design, Yahoo!
You Never Know How Much You Appreciate Your Tech…
July 3, 2011 | By Paul Mackenzie Ross | No Comments | Filed in: business, design, tech.…Until it’s Gone So I know you’re going to take the piss here, me being a web designer/internet professional and all that, but I did buy my last laptop from PC World. I walked in to the Farnborough branch after my old laptop died a horrible hard-drive failure death in May/June 2010 and drooled over • Read More »
Tags: down time, Knowhow, PC World, PCs, rant, social media, technology
22i Design – 10 Years
September 18, 2010 | By Paul Mackenzie Ross | No Comments | Filed in: business, creativity, design, Internet, SEO.When a little London agency tweeted the other week something along the lines of “Hooray – we’ve been doing business for 10 years!” it suddenly dawned on me… …22i Design, my little Farnborough web design business, was 10 years old on the 5th September 2010! I’d been so incredibly busy that the date plain slipped me • Read More »
Tags: 22i design, business, design, digital marketing, Farnborough, SEO, web design