Freelance Digital Marketing Consultant
Being in the digital industry, everything from design, through PPC and SEO, to web development is of interest to our agency. YAt this time of year, one of the subjects that’s always timely and relevant is the colour system company Pantone’s “Colour of the Year”. This is an annual event (obviously) that selects a colour … Read more
As a digital marketer one of the things that really bothers me in 20 years of web design is this…
Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot!
Also, this is a digital marketing roadmap and a mind map too, so the digital landscape has been clearly and logically laid out and all the connections made…
Wow, that was smooth.
Google has simplified its logo, ridding the world of the slightly old-fashioned, serif font that we have known for nearly 17 years and replaced it with a sans-serif font.
Initially, I was both surprised and a little dismayed that something so familiar was replaced without a word of warning but, at the same time, I see the merits of this action.
Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake up call to every webmaster in the world.
Cue “mobilegeddon”!
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As an avid reader of the BBC News website, yes, mainly on my desktop, it caught my eye immediately when they had a button for a beta test version…
It’s official – you have just 54 days to make sure your website is mobile friendly or risk slipping down the SERPs. So put this date in your diary – Tuesday 21st April 2015.
When Google says jump many people ask how high? So when the Mountain View search giant announced today that it would start flagging up mobile friendly websites in the SERPS this was a sign of just how serious it is to have a mobile first theme.
Looking at the Analytics stats for one of my busiest sites mobile devices account for over 25% of the traffic. The content was not written specifically for a mobile audience nor does the website cater for such devices, so to know that a quarter of users are already consuming that media in such a manner is important.
…Until it’s Gone So I know you’re going to take the piss here, me being a web designer/internet professional and all that, but I did buy my last laptop from PC World. I walked in to the Farnborough branch after my old laptop died a horrible hard-drive failure death in May/June 2010 and drooled over … Read more
Logo and branding changes can often be contentious things.