Generative AI Now Mentioned in Quality Raters’ Guidelines

Generative AI now prominently mentioned in the Google Quality Raters Guidelines

Someone mentioned the other day that Google’s Quality Raters Guidelines has been refreshed and when I took a look, it was on the 23rd January 2025. How did I miss that? TL;DR Google’s Quality Raters Guidelines were updated on 23rd Jan 2025 They now have a few mentions of generative AI whereas they didn’t previously … Read more

Generative Engine Optimisation (GEO) – A New Fork of SEO

Generative Engine Optimisation (GEO) – A New Fork of SEO

One thing that has been challenging recently has been the increasing prevalence of AI Overviews in Google’s Search Engine Results Pages (SERPs). These AI Overviews are increasingly showing up in search results but not for every question. However, digital marketers ignore this trend at their peril. The way to deal with these new potentially “zero-click” searches … Read more

AI – The Fine Line Between All-In and All-Out

AI - The Fine Line Between All-In and All-Out

My approach to AI as a digital marketer has been a cautious one. When ChatGPT 3.5 quite literally burst onto the scene in November 2022, it really was a game changer. My initial interest in the company behind it started when I remember seeing Dominic Cummings wearing his OpenAI t-shirt as far back as 2020. … Read more

An Overreliance on AI is not… Intelligent

An overreliance on AI is not... intelligent

The introduction of ChatGPT as probably the first widespread publicly available generative Artificial Intelligence (AI) tool has been both a blessing and a curse. Firstly, OpenAI triggered an AI “arms race” with Google soon after releasing Bard, and Microsoft, with their huge investment in OpenAI unleashed Copilot. Since then, virtually everything we use in the … Read more

My Personal Policy on Generative Artificial Intelligence (AI)

Personal policy on generative AI

If you’ve read any of my articles or blogs where I mention Artificial Intelligence (AI) you’ll be aware of my stance. As with all things tech, AI is a force for both good and for ill. In the right hands and with the best intentions, it’s a wonderful tool. In the wrong hands, it’s a … Read more