One of the more unusual but burgeoning services I offer as an independent digital marketing consultant is digital public relations or digital PR.
The reason for having to branch out into digital PR is that the nature of search is changing. Whereas once we had Google, Yahoo!, MSN, and all the other myriad search engines providing simple lists of ten websites that you could go click on and explore for yourself, now we’re seeing the likes of Google turn into an experience engine.
Experience Engine?
Yes, when you think about how the Search Generative Experience (SGE) morphed into AI Overviews, on top of the whole existing issue of zero-click searches, then the Search Engine Results Pages (SERPs) are a far more complex beast than they used to be.
Yes, we had new tabs for images, news, video, blogs etc. but now those SERPs are evolving yet again and it’s not just your website that’s being pulled in to the results. Integrated video, audio, podcasts, instructions, “how tos”… it’s all game when it comes to providing ever more relevant answers to more natural yet sophisticated questions from the public.
And this is where your business needs digital PR to help feed the experience engines. Yes, you may get zero clicks, but you have to play their game and if it results in no clicks but you have visibility and brand recognition, then that’s the new prize you need to work for.
Digital PR services are a form of online marketing that focuses on building relationships with journalists, bloggers, and influencers to secure high-quality media coverage and backlinks for a business’s website. Unlike traditional PR, which focuses on print, television, and radio, digital PR is conducted entirely online.
What do Digital PR Services Include?
Digital PR services can include a wide range of activities, such as:
- Content creation: Creating high-quality, engaging content that is likely to be picked up by journalists and bloggers. This can include blog posts, infographics, videos, and research reports.
- Outreach: Reaching out to journalists, bloggers and webmasters to pitch stories and secure coverage.
- Link building: Building high-quality backlinks to your business website from other reputable websites.
- Social media marketing: Using social media to promote content and maybe even build relationships with influencers.
- Reputation management: Monitoring online mentions of your brand and responding to or interacting with any potentially negative coverage.
What Are the Benefits of Digital PR Services?
Digital PR services can bring a number of benefits to your businesses and your commercial website, including:
- Increased brand awareness: By securing media coverage on high-authority websites, your business can reach a wider audience and benefit from increased brand awareness.
- Improved SEO: High-quality backlinks from reputable websites can improve your website’s search engine ranking.
- Increased website traffic: When your website is mentioned in a media article or blog post, it can help drive traffic to the website.
- Enhanced credibility: Being featured in reputable publications can enhance your organisation’s credibility and build trust with potential customers.
- Lead generation: By driving traffic to your firm’s website and building trust, digital PR can help generate leads for your company.
So to sum it all up, digital PR services are a valuable tool for businesses that need to increase brand awareness, improve their SEO, and generate leads.
As an independent digital PR consultant you get twenty five years of experience and expertise in all the skills needed to gain coverage for your business, ,its website, and social media presence. If you’d like to secure my services before anyone else does, then call 01252 692 765 now.