Freelance Digital Marketing Consultant
Well I didn’t see that coming! On 19th November 2025, Adobe announced they’re acquiring SEMrush in a $1.9 billion all-cash deal. Now that’s the sort of news that makes you sit up and pay attention – one of the world’s biggest creative software companies buying one of the most widely-used SEO platforms. But what does … Read more
I was checking the Search Engine Results Pages (SERPs) just now, looking to see who else was ranking for the term “WordPress SEO consultant, Hampshire”, and saw some interesting AI overviews. This website that you’re looking at right now was cited in the overview, and I was happy to see that it said I was … Read more
Well. the summer holidays are over and, back at work in SEO, August 2025 brought us the first spam update of the year, ongoing ranking volatility that kept many of us on edge, and some really fascinating insights into how AI search is evolving. If you’ve been watching your rankings closely, August was another month … Read more
We’ve been skirting around the subject for a while now, about this very specific SEO question- what do we call the art and science of optimising your website for the AI Overviews in Google Search? I wrote an article for the digital marketing agency I worked for at the time and I didn’t know either. … Read more
You can’t get any more British than “Keep Calm and Carry On”. And with the current state of Search Engine Optimisation (SEO) it’s both the best advice and the best practice. First this Keep Calm and Carry On, what is that? In 1939, just before the outbreak of World War II, the British Ministry of … Read more
Google rolled out its June 2025 core update yesterday, the second of the year, and the SEO community is, as usual, running around wondering what’s going to happen this time. What Actually is a Google Core Update? While Google tweaks its algorithm constantly, core updates are the big ones! These are the updates that can … Read more
Google I/O 2025 was wild. I normally report on the Google I/O annual developer conference but was a bit busy this week to even watch live. However, my friends updated me on the key aspects of the event and I’ve been able to catch up with the aftermath. This year, it seems like this was … Read more
There’s a lot of discussion in SEO and digital marketing circles about how search is changing. In fact, when you look back at the history of search, you’ll notice that search is still changing – it always has. However, the thing about the nature of how search is changing now is that it feels more … Read more
And How We Can Do Better When you think about carbon emissions, what are the first images that spring to mind? Do you picture aircraft jetting to and from Heathrow? Maybe it’s Industrial processes and factories belching out fumes? Or is it the day-to-day commute and cars stuck in traffic jams pumping out exhaust gases? … Read more
This was such a timely report. I was only last week (Tuesday) expressing my scepticism with an old-fashioned approach to SEO, and the fact that professionals haven’t been guaranteeing clicks for a very long time. Part of my reasoning was the zero-click results from featured snippets and now the new Google AI Overviews. When I … Read more