Freelance Digital Marketing Consultant
If your business website is beautifully designed and has excellent content but you’re still struggling to attract prospective clients, it may be time to take a good look at your search engine visibility. By partnering with a skilled Search Engine Optimisation (SEO) consultant or an SEO agency you can significantly improve your online presence. However, … Read more
The acronym E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s Google’s framework for evaluating the quality of a website’s content, and Google uses teams of people around the world as “Quality Raters”. Practical E-E-A-T is my way of helping you put it into practice. So E-E-A-T is the backbone of any manual analysis of … Read more
In digital marketing it’s easy to get involved in the latest trends and manifest these as marketing tactics. Shiny new platforms, sudden seismic algorithm updates, and the feeling that you always need to do more to keep up can drive you into tactical-only avenues. By following these latest digital trends and being swayed by potentially … Read more
[In a Harry Hill voice…] So which is better? SEO consultant or SEO company? There’s only one way to find out… FIGHT! I’m joking, this is a stress-free zone, so there’s no need for any untoward behaviour. The Definition of an SEO Consultant and SEO Agency Before we launch into our analysis, I’m going to … Read more
Now this is a well-worn subject, having to discuss the benefits of blogging for businesses. But this blog post is written from my own unique perspective in over twenty years of blog writing with commercial success. TL;DR Blogs Still Work: Blogging remains effective for businesses, even 20 years after it came about. Blogging Boosts Traffic: … Read more
Have you ever heard of or seen the term “thin content”? If you have a WordPress website and use the excellent Yoast SEO plugin, then you probably have. The plugin’s “traffic light” system considers word count of pages in whether it awards you a green light or not. It is just one aspect of the … Read more
Isn’t it time we evolved the list of search intent classifiers to now include instructional intent? Sure, this is a variation of informational search intent, but isn’t the intent behind the use of generative AI such that it now deserves its own category? What is Search Intent? Off the back of Andrei Broder’s 2005 research paper … Read more
I was talking with an IT and comms company the other day, trying to describe how the landscape of search has been continually evolving and I said they needed a new form of digital PR so to speak. So what is the future of digital PR or is it already here and we’ve not been giving it the attention it deserves?
Anyone who trades in stocks and shares will be familiar with the term “buy the dip”. It’s a trading strategy where an asset value falls, and investors buy at the lower rate in anticipation that it will increase again in the future. During times when there are temporary uncertainties and dips, this is a sound … Read more
What is Technical SEO? Technical SEO is the part of the search engine optimisation process where a website’s backend and technical elements are optimised to help search engines to crawl, index, and rank web pages better. What’s the Difference Between On-Page SEO and Technical SEO? On-page SEO and technical SEO are different yet complementary. On-Page … Read more