Bluesky for Business: Strategy in the “New” Social Media Platform

Bluesky for Business

Is Bluesky Good for Business? Some Quick Background If you’re a social media user, particularly of Twitter, now rebranded X, you must have previously seen mention of the Bluesky platform. Bluesky was an experimental spin-off from Twitter a few years back, a side project of then Twitter CEO Jack Dorsey to test new technology for … Read more

Digital Marketing in 2024: A Year of Innovation & Transformation

A look back at digital marketing in 2024

2024 has been an amazing year in the digital marketing world, marked by the continued rapid advancement of AI, big shifts in search engine algorithms, and the ever-evolving social media landscape. From the rise and rise of generative AI to the burgeoning importance of authenticity, 2024 has been a year of exciting developments. So without … Read more