AI Search Optimisation: Get Your Brand Indexed, Cited, and Visible in AI Search Engines
People are using AI-powered search more than ever as it provides more natural answers to natural questions. AI Overviews and AI Mode, are taking ubiquitous Google Search to new levels, meaning that the old lists of ten blue links are not the favoured method of searching any longer.
Now, with my skills, experience, and insights, you can unlock your website’s full potential in the era of AI-powered search. My AI Search optimisation service ensures your business is not only crawled and indexed but also cited and surfaced by leading AI tools like Perplexity, ChatGPT, Gemini, Claude, Mistral, and more.
Why AI Search Matters in 2026
Search is changing really fast right now. AI-powered tools and Large Language Models (LLMs) now directly answer billions of queries rather than just giving you those ten blue links. By crawling, summarising, and citing content from across the web, it’s not just Google and Bing anymore. If your website isn’t optimised for these new AI search engines, you risk missing out on massive visibility and valuable citations.
What Is AI Search?
AI Search is the next (current?) evolution of search engine optimisation. It’s about making your website accessible, understandable, and reference-worthy for both traditional search engines and AI-driven platforms. Basically, it’s SEO but with the consideration and inclusion of AI search engines. Many people have tried to give it names such as Generative Engine Optimisation (GEO) and even Generative Search Optimisation (GSO) but I’m sticking with SEO and prefixing it with AI because that’s what’s powering much of search these days. Until the industry and the public settle on something more concrete, it’s AI Search optimisation in this website.
Adapting your website for AI-powered SEO means:
- Ensuring your content is crawlable and indexable by AI bots,
- Structuring your site for fast, semantic understanding,
- Optimising your content for citation and inclusion in AI-generated answers and summaries.
A quick caveat here: AI has been effectively “scraping” content (they call it training data) and displaying it in the search results, so if your business is concerned about website content appearing on third party AI search results, then feel free to try and block AI bots. I can assist with that. I’d advise that you leave sites open to key AI crawlers, but we can discuss that.
Another caveat: Being cited in AI search results can often result in improved visibility and impressions but a reduction in clicks. This is very much dependent on the search intent, so informational results have been hardest hit by the “zero click” issue. I’m still seeing strong results for local trades though, so if you’re a local builder, electrician, or roofing contractor, then you are safe… for now!
My AI Search Optimisation Includes:
When you take me on for SEO, what I do to help you with the new AI features is:
- Technical Audit & AI Crawlability Optimisation
- Robots.txt & Firewall Configuration: I ensure all major AI crawlers (Perplexity, OpenAI’s ChatGPT, Google Gemini, Anthropic’s Claude, Mistral, etc.) can access your key pages.
- XML Sitemaps: Submission and optimisation for AI and traditional bots.
- Site Speed & Clean HTML: Fast load times and minimal reliance on JavaScript for maximum compatibility with AI crawlers.
- Dynamic Rendering: Serve ready-to-index versions for bots that struggle with dynamic content.
- Structured Data & Semantic Mark-up
- Schema.org & Metadata: Implement rich, semantic mark-up so AI systems can quickly understand your content, services, and expertise.
- LLMs.txt File Creation: Guide LLM crawlers on how to access and use your content.
- 3. Content Optimisation for AI Summaries & Citations
- Clear, Concise Copy: I can optimise your content to be easily summarised and cited by AI tools, focusing on clarity and authority,
- Positioning for “Best” and “Top” Lists: Strategic content that gets you featured in “best tools/services” and alternative lists that LLMs often reference,
- Internal Linking: Optimised link structure for both user experience and crawler efficiency.
- 4. AI Indexing & Citation Monitoring
- AI Visibility Checks: Regularly test your URLs in AI search engines like Google, Bing, Perplexity, and Andi, to ensure accessibility and citation.
- Citation Tracking: Monitor mentions and citations of your brand across major LLMs and AI tools.
- 5. Ongoing Optimisation & Reporting
- Continuous Updates: As AI search evolves, so do my strategies, ensuring you stay ahead.
- Transparent Reporting: See where your site is indexed, cited, and how you’re ranking across AI and traditional search platforms.
Why Choose Paul Mackenzie Ross for AI SEO/GEO?
I’ve been in digital marketing for over 25 years now, but what you get from me in new AI Search optimisation/GEO covers:
- AI-First Expertise: I specialise in the unique requirements of LLM and AI search optimisation,
- Proven Results: My strategies have helped clients achieve citations in Perplexity, ChatGPT, Google Gemini, AI Overviews, and Claude,
- Comprehensive Approach: From technical foundations to content strategy, I can help cover every aspect of AI Search.
If you have any questions at all, just ask, or see if they’re covered in my FAQs below:
Frequently Asked Questions (FAQs)
Q: How is AI SEO different from traditional SEO?
A: AI Search optimisation focuses on making your content accessible and reference-worthy for AI-powered tools and Large Language Models (LLMs), not just search engines. This requires additional technical and content strategies beyond “classic” SEO.
Q: Which AI platforms will my site be optimised for?
A: I optimise websites so that they are primarily picked up in the most popular search engines such as Google and Bing still, but that sets the foundation to be found in Gemini, ChatGPT, Copilot. Perplexity, Mistral, etc.
Q: How do you measure success?
A: I can track crawlability, indexing, and citations across AI search engines, plus traditional SEO metrics like rankings and organic traffic. It’s still early days and the tools are still developing, but speak with me and I’ll let you know what I can do for you.
Ready to Future-Proof Your Website?
Contact me today for a free AI Search audit and see how I can help your brand get discovered, cited, and trusted by the world’s leading AI tools. Call me on 01252 692 765 or leave a message via my contact page form.