AI SEO Service: Get Your Brand Indexed, Cited, and Visible in AI Search Engines
Unlock your website’s full potential in the era of AI-powered search. My AI SEO service ensures your business is not only crawled and indexed but also cited and surfaced by leading AI tools like Perplexity, ChatGPT, Gemini, Claude, Mistral, and more. And watch out for new AI Mode coming to Google Search in the UK soon (I predict August 2025)
Why AI SEO Matters in 2025
Search is changing really fast right now. AI-powered tools and Large Language Models (LLMs) now directly answer billions of queries rather than just giving you ten blue links. By crawling, summarising, and citing content from across the web, it’s not just Google and Bing anymore. If your website isn’t optimised for these new AI search engines, you risk missing out on massive visibility and valuable citations.
What Is AI SEO?
AI SEO is the next evolution of search engine optimisation. It’s about making your website accessible, understandable, and reference-worthy for both traditional search engines and AI-driven platforms. Basically. it’s SEO but with the consideration and inclusion of search engines. Many people have tried to give it names such as Generative Engine Optimisation (GEO) and even Generative Search Optimisation (GSO) but I’m sticking with SEO and prefixing it with AI because that’s what’s powering much of search these days.
This means:
- Ensuring your content is crawlable and indexable by AI bots.
- Structuring your site for fast, semantic understanding.
- Optimising your content for citation and inclusion in AI-generated answers and summaries.
A quick caveat here: AI has been effectively “scraping” content and displaying it in the search results, so if your business is concerned about website content appearing on third party AI search results, then feel free to try and block AI bots. I can assist with that.
Another caveat: Being cited in AI search results can often result in improved visibility and impressions but a reduction in clicks. This is very much dependent on the search intent, so informational results have been hardest hit by the “zero click” issue. I’m still seeing strong results for local trades though, so if you’re a local builder, electrician, or roofing contractor, then you are safe… for now!
My AI SEO Service Includes
- Technical Audit & AI Crawlability Optimisation
- Robots.txt & Firewall Configuration: I ensure all major AI crawlers (Perplexity, OpenAI, Google Gemini, Anthropic’s Claude, Mistral, etc.) can access your key pages.
- XML Sitemaps: Submission and optimisation for AI and traditional bots.
- Site Speed & Clean HTML: Fast load times and minimal reliance on JavaScript for maximum compatibility with AI crawlers.
- Dynamic Rendering: Serve ready-to-index versions for bots that struggle with dynamic content.
- Structured Data & Semantic Mark-up
- Schema.org & Metadata: Implement rich, semantic mark-up so AI systems can quickly understand your content, services, and expertise.
- llms.txt File Creation: Guide LLM crawlers on how to access and use your content.
- 3. Content Optimisation for AI Summaries & Citations
- Clear, Concise Copy: We rewrite key pages to be easily summarized and cited by AI tools, focusing on clarity and authority.
- Positioning for “Best” and “Top” Lists: Strategic content that gets you featured in “best tools/services” and alternative lists that LLMs often reference.
- Internal Linking: Optimized link structure for both user experience and crawler efficiency.
- 4. AI Indexing & Citation Monitoring
- AI Visibility Checks: Regularly test your URLs in AI search engines like Perplexity, Andi, and Firecrawl to ensure accessibility and citation.
- Citation Tracking: Monitor mentions and citations of your brand across major LLMs and AI tools.
- 5. Ongoing Optimisation & Reporting
- Continuous Updates: As AI search evolves, so do my strategies, ensuring you stay ahead.
- Transparent Reporting: See where your site is indexed, cited, and how you’re ranking across AI and traditional search platforms.
Why Choose Paul Mackenzie Ross for AI SEO?
- AI-First Expertise: I specialize in the unique requirements of LLM and AI search optimisation.
- Proven Results: My strategies have helped clients achieve citations in Perplexity, ChatGPT, Gemini, Claude, and more.
- Comprehensive Approach: From technical foundations to content strategy, I can help cover every aspect of AI SEO.
Frequently Asked Questions
Q: How is AI SEO different from traditional SEO?
A: AI SEO focuses on making your content accessible and reference-worthy for AI-powered tools and LLMs, not just search engines. This requires additional technical and content strategies beyond classic SEO.
Q: Which AI platforms will my site be optimized for?
A: We target all major AI tools and LLMs, including Perplexity, ChatGPT, Gemini, Claude, Mistral, and any emerging platforms.
Q: How do you measure success?
A: We track crawlability, indexing, and citations across AI search engines, plus traditional SEO metrics like rankings and organic traffic.
Ready to Future-Proof Your Website?
Contact us today for a free AI SEO audit and see how we can help your brand get discovered, cited, and trusted by the world’s leading AI tools.