Freelance Digital Marketing Consultant
Once completely disparate entities, SEO (search engine optimisation) and PR (public relations) strategies have grown closer over recent years. Modern SEO tactics show a focus on building high authority links – which is essentially about getting brands to talk about and work with you. At its heart this is also what PR is all about, making … Read more
A significant dispute between two giants in the web industry has very quickly become public. WP Engine, a popular managed WordPress hosting provider, and WordPress.org, the official home of the WordPress open-source project, have traded blows in the public domain. Background of the Dispute The WordPress CEO, Matt Mullenweg, first raised his concerns in a … Read more
Have you ever seen a digital agency use peculiar language when referring to their own skillsets? Ever read about web developers calling themselves coding “ninjas”? Or how about those website designers saying that they’re “rock stars”? Well, it’s not quite as prevalent these days as it used to be, but once upon a time it … Read more
Have you heard of the term “thin content” in the world of Search Engine Marketing? It’s when websites contain very short articles, in their blogs, news channels, or even on main pages and the word count is extremely low. Why is Being Aware of Thin Content important? Once upon a time (think 2008), websites stuffed … Read more
In my 16 + years as a digital professional, I have worked for small businesses, a couple of charities and a global corporation. And now I am a big cog in a small machine once again. Working for Johnson & Johnson for the last 15 months was about as a big a business as I … Read more
OMG! Have you seen this?! The latest online advert from US department store retailer Kmart is absolutely hilarious. Just watch and listen… Isn’t that great? It’s such a cheeky advert and really clever marketing. Here’s the transcript: Dad: “Ship my pants… right here? Ship my pants? You’re kidding?”Store clerk: “You can ship your pants right … Read more