Freelance Digital Marketing Consultant
Once completely disparate entities, SEO (search engine optimisation) and PR (public relations) strategies have grown closer over recent years. Modern SEO tactics show a focus on building high authority links – which is essentially about getting brands to talk about and work with you. At its heart this is also what PR is all about, making … Read more
A significant dispute between two giants in the web industry has very quickly become public. WP Engine, a popular managed WordPress hosting provider, and WordPress.org, the official home of the WordPress open-source project, have traded blows in the public domain. Background of the Dispute The WordPress CEO, Matt Mullenweg, first raised his concerns in a … Read more
Back in 1998 building an accessible website was very different from how it’s done today. You’d open your copy of Notepad, edit the raw Hyper Text Markup Language (HTML), save that HTML file, FTP it up to your server, and then test the URL using the W3C tools and presto! You had an accessible web … Read more
When was the last time you conducted a digital marketing review for your business? Last year? Back in 2022? Never? If you’ve not looked at your digital marketing landscape for a while, then it’s time to conduct a digital marketing review. You’ll be glad you did… What is a Digital Marketing Review? A digital marketing … Read more
Happy birthday, Google search. I can’t believe it’s been 25 years already! 25 years ago I was building my first homepage and was obsessed with “hit counters” and traffic. Now, I’m Clever Marketing’s Senior Digital Marketing Manager and Head of Digital and such a huge part of that time has been spent working heavily with … Read more
Ever since OpenAI’s ChatGPT was unleashed on the world in late November 2022, there’s been no end of discussion about the tool. Within little over three months, ChatGPT became the fastest growing tool ever with over 100 million users. In the short time since its launch, there’s been a race to use ChatGPT for all … Read more
Just sharing this post I originally wrote for Clever Marketing’s digital marketing blog… “Digital disruption” has been a popular topic in recent years with technically-savvy businesses looking to use digital technology to change the status quo. But what exactly is digital disruption? In a nutshell, digital disruption is a change or transformation, brought about by … Read more
This article “Optimising Mega Menus for SEO: Digital Marketing Masterclass” was originally published over at Clever Marketing for whom I wrote this blog post. It details how to optimise menu systems with technical analysis and technical SEO. The canonical tags in this post point to the original article. Every day our digital marketing agency conducts … Read more
Have you ever seen a digital agency use peculiar language when referring to their own skillsets? Ever read about web developers calling themselves coding “ninjas”? Or how about those website designers saying that they’re “rock stars”? Well, it’s not quite as prevalent these days as it used to be, but once upon a time it … Read more
You may have heard of “zero click searches” or “no click searches” but what are they? What do they mean for Search Engine Optimisation (SEO) and what can you do about them? What are Zero Click Searches? Back in September 2018, at BrightonSEO, I was pleased to see Rand Fishkin take to the stage as … Read more