Meet Paul Mackenzie Ross: Your Digital Marketing Expert
With over 25 years of experience in digital marketing and web design, I have dedicated my career to delivering exceptional results for businesses across industries. From SEO and PPC campaigns to cutting-edge UX design and content management, my expertise ensures that your business stands out amongst your competitors.
What I Bring to the Table
Proven Expertise Across Key Areas
After over two decades, I’ve mastered a number of key skills that, when combined together, offer a truly holistic digital marketing approach to your website and your business;
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- Search Engine Optimization (SEO): Mastery in on-page, off-page, and technical SEO, with deep keyword research, and link-building strategies to boost organic traffic.
- Pay-Per-Click Advertising (PPC): Extensive experience managing high-performing campaigns on platforms like Google Ads and Microsoft Advertising.
- Content Strategy & Management: Developing and executing compelling content strategies tailored to your audience’s needs.
- Website Design & User Experience (UX): Crafting visually appealing, user-centric websites that drive engagement and conversions.
There really is too much to list but I know the whole website design and build process intimately, so I can manage your projects from the very beginning.
Data-Driven Results
So many digital agencies and freelancers use the term “data driven” that it sometimes loses its power. However, I use industry standard tools like Google Search Console, Google Analytics, SEMrush, and Hotjar to analyse performance, optimise organic and paid campaigns, and identify growth opportunities. My digital marketing strategies are always based upon and backed by data, ensuring that your success has a clear direction and progress is measured.
Innovative Solutions
Keeping up with and trying to stay ahead of genuine industry trends is my priority. Whether it’s adapting to new search algorithms or leveraging AI tools for a competitive advantage, I bring forward-thinking solutions to every project. We’ll start with the basics, and do what’s achievable depending on your budget and the time allocated, but if there’s anything that we can utilise to give you the best advantage, let’s do it!
Unique Approach
I don’t do digital marketing because it’s just a job, it’s something that I am deeply passionate about and you will experience that when you speak with me and secure my services. I know what I’m talking about and how it all connects together, and I’m realistic too. Plus I have expertise going back so many years and across such a wide range of industries, that there’s almost nothing I haven’t worked on.
So if you want digital marketing that covers all the bases but is grounded yet has a dynamic and personalised approach, then I’m your expert.
Achievements That Speak for Themselves
In 25 years I’ve worked on a lot of digital marketing and website projects, but here are some headlines that show what I can do for you:
- Increased organic traffic by 250% for a leading e-commerce client within 12 months through advanced SEO techniques.
- Created relevant content that has pushed expert businesses to the top of the organic search results.
- Designed and launched websites that have boosted conversions by 40% through strategic UX enhancements.
- Managed PPC campaigns that have achieved a 300% ROI, outperforming industry benchmarks.
There’s a lot more than just this, including managing PPC budgets, saving money, and driving so many conversions that campaigns have had to be paused so that the client could catch up with the workload!
Work With Me
Unlike many narrow-band freelancers or one-man bands, I have as much personal professional experience in digital marketing as a small agency!
- Unique Digital Marketing Strategies: Every business is unique so I develop truly customised solutions that align with your commercial goals.
- Proven Track Record: My experience includes successful collaborations with businesses of all sizes, from start-ups to national charities and global corporations.
- Comprehensive Approach: From digital strategy development to execution and optimisation, I handle every aspect of your digital marketing journey.
I really do have end-to-and experience, so I can set up your domain names, hosting, emails, website, tracking tools, populate with content, and run your organic and paid social and ad campaigns so that you get visitors to your website and social pages, enquiries to your inbox and calls to your phone.
Let’s Achieve Your Goals Together
Ready to elevate your digital presence? Let’s discuss how my skills can help your business grow. Contact me today on 07730 499 539.